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A77 release date same as the sale date?

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No, the earliest I've heard of the camera actually being released is October. Based on how the a33/a55 were released, I'm guessing that'll mean you won't really see it in stores until November at the absolute earliest.
 
Your guess is as good as mine, so I'll say that on the seventh day of the seventh month the [alfa] seven seven shall be released :)
 
That's something Canon and Apple does. You have to remember, we're talking about Sony after all.
 
on Sep. 5, 2007. My order from SonyStyle arrived Sep. 28 2007. Sony announced the a850 on Aug 28, 2009. SonyStyle had my camera in hand on Sep. 7, 2009.

Graham
 
cyainparadise said:
That's something Canon and Apple does. You have to remember, we're talking about Sony after all.
Click to expand...
Canon 7D announced August 31st 2009, available end of september 2009.

Sony SLT's announced August 24th 2010, available (and full production version of A55 reviewed here) in August 2010.

I guess the pattern isn't as general as you make it appear.
 
It is expected that the camera will be shipped in bulk to stores during the first week of October. At that time there will be a lot of backorders to fill. However, a few copies are expected to find their way to stores in August/September.
--
Dulaney
 
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