"Pro Grade" M43 might be a bad idea

M43 probably needs to move in BOTH directions... up and down. In order to capture the widest possible market, increase market share, and realize better economies of scale. And a top end flagship does provide an upgrade to dream about.

But I think moving down makes more sense than moving up. At least right now.

At some point, the cost/benefit factor comes into play. I just think people will not pay the price of Canon 7D to buy a camera that barely matches a Canon 1100D, and just happens to be a little smaller.

If "small and light" is the M43 raison d'etre, then this must be adhered to scrupulously.

Look what happens to the Sony SLT55 when Sony moves up in class to the SLTA77:



The good news for Sony is that the SLT series uses their standard Alpha mount, so there are plenty of high end Sony and Zeiss lenses for this larger, heavier, better speced camera.

But in order to have the better build quality the A77 will drift away from the smaller'lighter core concept behind the SLT series.
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I definitely agree with you on them needing to move both up and down. I really think it's the only way to gather enough customers to make the m4/3 mount reach a critical mass in sales where it can survive the competition.

Since Sony have stated that the A580 is their last traditional DSLR I guess it's impossible for them to keep all of their models as slim and light as the A55. Especially not if rumors are true about an FF-camera with a pellix-mirror. Regardless it shows that the DSLR will not be the only standard for interchangeable lens-cameras in the future. The m4/3 and NEX still feel like a market niche, while the SLT-cameras feel like they are furthering the DSLR. I'm not sure I'm totally on-board yet, I'm a Sony shooter and I still have my DSLR. But these are exciting times and in the end I think it's good for m4/3 as well. A lot of the trouble is changing people's conception of what an enthusiast or pro level camera is. Right now most people only see the bulky DSLR and selling other advanced types of cameras and getting people to pay for them is not easy.
 
The concept of a small high quality camera is very compelling. I know I'd love to own one. This question really is about whether such a product would be a commercial success.
Well, right here you're assuming that it needs to be a "commercial success", which I'm assuming means that it needs to push a lot of units. And that first assumption is where you're wrong. The Canon 1D series and Nikon Dx were never "commercial successes" in the same way their Rebel an Dxxxx lines have been. Canon and Nikon's pro gear serves a couple purposes:
  • Giving them legitimacy within the pro marketplace, which is a form of free advertising since people see their cameras at every major sporting event, in the background of every political event, etc.
  • Their higher (some would say inflated) price allows them to be a platform for developing new technology, which can then filter into their lower cost bodies.
But I suspect that the number of actual buyers (as opposed to window shoppers) will be so small that this will become a high end niche product for the Leica X1/Fuji X100 market.
I think you're probably right. But again, so what?
What if only a small percentage of M43 users are willing to pay a very high premium for a pro grade camera, and the rest just wanted a nice P&S upgrade, or a good DSLR companion camera? Where is the market for this camera?
You already identified it - where the X100 is sitting. There are already pros snapping them up not as their primary camera, but as a secondary camera that they might use in addition to their 1D, D3, etc. The X100 isn't weather sealed, however, so they can't be used in all conditions that a pro dSLR can - there's Olympus/Panasonic's opportunity to differentiate themselves if they introduce their bodies with a new weather-sealed, fast normal lens.
These are the same people who don't mind carrying around a 2 pound Nikon D3s, or a 3 pound Leica S2, or a 6 pound view camera if that is the tool they need. Are these people willing to compromise on image quality for portability?
Well, personally as someone who's done a lot of event photography I would answer "yes". Again, as a secondary camera I would absolutely love to have something like a pro version of the GF1 as my hip camera. I would normally shoot with two cameras: one with a battery grip, flash and a fast zoom on it and then one with just a fast prime. Having an MFT solution to this would give me a smaller, less obtrusive version for capturing shots here and there. If I was going for something "different" with that camera, having a super-wide or fish-eye on it might be the ticket.
My own view, and I am certain that many will disagree, is that "pro grade M43" is a mistake. If anything, M43 should move in the other direction, to capture more of the mass market. The next generation should get smaller, lighter and cheaper.... and not bigger, heavier and more expensive.
Well, they're already doing that, so if they go pro they're just achieving balance. If the GF3 rumors are true, they'll be going even smaller and with increased competition from Olympus, Sony and Samsung it is inevitable that prices will continue their downward trend.

Ultimately, I think you can have your cake and eat it too on this one. "Going pro" will be a good thing for the format. They likely won't sell a lot, but if they can sell enough they'll gain a bit more legitimacy with not only pros but also consumers and will have a platform on which they can experiment with new technology to make their entry-level cameras better in the long run. It's a win-win situation, IMO, as long as they remain dedicated to making their entry-level cameras attractive to the mass market.

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The Olympus RC certainly was a great camera.

I think a digital M43 version, with interchangeable lenses, might give some serious competition to the FujiX100 and Leica X1.
I suspect that Olympus would argue that their XZ-1 is just that camera in competition with the likes of the Canon S95 and Panasonic LX3/5. Yes I know that all these have smaller sensors than the Fuji X100 and Leica X1, so if a larger sensor is mandatory then perhaps the Panasonic GF1 or Olympus EP2 is already in this niche? Both of them are well-constructed cameras with a fair bit of thought behind where controls are placed.
 
Sorry, but I was unable to connect the dots. To say frankly, I could not find the dots to connect.

As far as I know, M43 is not camera, or cameras. M43 is a standard. Based on this standard it is possible to build large variety of cameras, from pro to pocket. What I see, full featured cameras are on demand, and while smaller cameras are easy to buy, GH2 took more than 4 months to fill the shelves of stores. And even now, demand is high.
If GH2 belongs to "pro", you came with bad idea
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MFT in progress
 
I think the SLT concept has huge potential.

A high quality EVF can actually be a lot more useful than everything but the very best OVFs.

And the "brightness lost" due to the fixed mirror is actually pretty slight. Perhaps a third of a stop. Most people say they can't tell the difference.

To their credit, Sony moved into the future without having to create an incompatible new lens mount. This new system results in smaller and lighter DSLR type cameras, without very many compromises.

And for really small... they still have NEX.

The SLT A77 looks like it will be a great camera. A smaller more up to date A700, that can go head to head with the best mid range DSLRs made today.

If I were a Sony user, I'd be excited too....
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I would be on the fence but for one factor: Panasonic makes pro-grade video cameras that also use the MFT mount, and they are going to produce a series of pro-grade lenses to satisfy the needs of that market. Therefore it is only natural that they would leverage that investment by producing a pro-grade hybrid camera to sell some of that expensive glass to the stills and stills/video market.

This would be a small share of their market but with higher margins. And even if the bodies don't pay for themselves I think it's important to have them because it's a good advertisement for the brand and will attract advanced amateurs to the one-step-down models.
 
As far as weather sealing and a heavy metal body, those may not be prerequisites for a Pro M43.

If you look at the G3, we are already very close.. All we really need is to mash together the right components, all of which already exist.

Really, if you took the G3, gave it the GH2 sensor, a built in side EVF, the GH2 feature set, and did a little work on software you'd be there. Light weight metal body will work in my opinion. I think the weather sealing really complicates things. Even if the LCD is non tilt, it's ok. Popup flash is a must.

Keep it simple and it will all be great!

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I would be on the fence but for one factor: Panasonic makes pro-grade video cameras that also use the MFT mount, and they are going to produce a series of pro-grade lenses to satisfy the needs of that market. Therefore it is only natural that they would leverage that investment by producing a pro-grade hybrid camera to sell some of that expensive glass to the stills and stills/video market.
Aside from maybe ENG lenses with AF and powered zoom, i dont see Panasonic lenses having much impact here. Most people getting the AF100 for production work are using third party lenses, mostly fast primes that are designed for cine work... these cine lenses dont translate well into still photography work.

There also some question as to the long term viability of m43, pro video cameras. Panasonic is the only one supporting it. The other major players are using the S35 (close to APSc) sized sensors.. and these are getting better and cheaper every year. People who have Cine lenses in the S35 format are going to want to use them the way they were designed.
This would be a small share of their market but with higher margins. And even if the bodies don't pay for themselves I think it's important to have them because it's a good advertisement for the brand and will attract advanced amateurs to the one-step-down models.
This is only really true if you beat the compeitition. Oly and its E1/3/5 were never top dogs, pros never took them seriously, and the halo effect never really materialised. Unless a pro m43 can beat a D3x/1D4 and you see a bunch of them at the next Olympics, i dont see any halo effect happening.
 
The assumption behind this design is that "everyone wants a pro grade mini camera."
The fly in the ointment here is that no one wants such a camera with a pro price tag. I would say the price needs to be no more than $750 MSRP to be viable. And once it goes over the $1000 mark, the sales volumn will plummet.

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  • Rayna Butler
 
First thanks for this post, it is wel thought out and at times it is nice to think about it.

I think this is all about definition for this largely dictates whether "prograde" is a possibility or not. What do we consider "pro"? A problem there is that this probably is a personal thing. It even changes in time.

But I go for the intermediate catgeory, the term that seems to fit m43s so well. In the case of prograde the m43s should aim at the semipro.

I can come up wit the following features:
  • weathersealing (body plus lenses)
  • IQ
  • AF speed
  • lens speed and quality
  • Burstmode + EVF
  • videocapabilities (!), let us not dismiss this one
Long story short: I don't think the IQ is lacking. If you chose m43 it is like chosing APS-c over FF. It is relative.

What is important for prograde is the weathersealing, the burstmode + EVF that lets you shoot 5 fps in sports. The weathersealing with the very good GH2 video lets you film in al sorts of conditions not possible with a DSLR now.
The size would stil be considerably smaller than any weathersealed DSLR.

The lenses should be sealed too. Later on, we could get them faster. Like 12-60mm f2.5 or so. And 50-200 mm f2.8 or even f3.5. Etc.

Now all that is important is the size/weight and price. I'd say if you keep the body at 500 gram or so, you have gained 250 gram on the K-5 for instance. Weight is important, but remeber that the Gh2 with 14-140mm lens weighs over 900 gram or 2 lbs. The price for the body only could be 1000 dollar or so. It only nees to lead to profit. Not necessarily on its own but even indirect could be a possibility....

This would make for a semipro cam for both still and video that you can use under all circumstances. Nice nature footage, sports on a rainy/snowy day etc. Better video, good IQ, weathersealed: unique product and not nearly sold as much as the G3 etc. But that is true for APS-c DSLR weathersealed cams too.

Of course it would not hurt if Panasonic would develop a new sensor for this and keep the best sensor for this cam of course.

I think the main problem would be the lenses. But if they fancy a 3D lens or a 8mm fisheye, why not a weathersealed one...With that body it willsell better than the other two...
 
May be, but not if video is important too. Nothing out there can give you weathersealed video of that quality at that price...Currently Gh2 is not far of that price (1000 dollar) at least in Europe we are over that. Yet, the Gh2 is very very difficult to obtain. It seems like Panasonic sells more than they can make (could be the Tsunami). But the price does not seem to be a problem.

Other thing: people are willing to pay over a 1000 dollar for that 0.95 MF lens. It is not easy to obtain. So it all depends on the profit they can make. Now I much rather pay 1000 dollar for a cam that is weathersealed, has that video and (my definition of the minimum specs) 5 FPS burts that is in all ways comparable to a DSLR.
 
A quick look at their wbpage shows you they dont care enough to keep it up-dated....

Straight from the web-page:

"Olympus E-System Digital SLRs are designed with revolutionary features that expand the frontiers of digital photography. From our flagship E-5 aimed at working professionals as well as advanced amateurs, to our other models like the E-620 and E-30, you're sure to find an E-System camera that fits your needs."

END QUOTE.

Touting cameras they dont make anymore and cant be found on the shelves....???? Whats up with that??

If I want to know what Olympus is really doing, the LAST place I will look is THEIR webpage...

Look in the SLR group and see people wailing because they cant find the E-620 or E-30 any more.. Waiting for "price drops" that aren't going to happen costs bot the seller and the buyer.
--
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I think that Panasonic will have to at least come out with a fast wide-> normal zoom for the AF100. Third party lenses can be used for most purposes but for some things you just need built-in AF (e.g. steadicam work).
 
When DSLR's are a thing of the past then a Pro u4/3 camera will be neccessary. Also pro grade lenses for u4/3 and they will cost dearly.

The Pro u4/3 camera system will cost a lot more than current u4/3 bodies and lenses. Basicaaly the Pro u4/3 system will have all the same features as today's Pro DSLR's except the size and weight. It will not have a mirror box nor a reflex mirror and that's the whole point to u4/3 cameras.

The sooner Olympus and Panasonic bring out their Pro level u4/3 cameras and Lenses the sooner the Pro DSLR's will stop being manufactured. Why wait 20 more years? I think Olympus and Panasonic should start as soon as they can in providing Pro Camera Gear.

I have and still use Pro Camera gear from Nikon (D1H), Canon (1DsMkII) and Kodak SLR/n (just aquired). I use Pro gear bodies and lenses when I want the best IQ. For me a Pro u4/3 system is something I really would want.

While I am mostly happy with my E-P1 and G1 I would like Pro versions and I'm retired and only use my camera's for fun.

E-P1 should have a built in optical viewfinder as well as EVF and reae LCD. I have been saying this for over a year now, well before the Fuji X100. I have Leica M5 and Screw mount rangefinders and also theSeiko/Epson R-D1. These cameras have alway's worked well. The E-P1 is like a Leica Screw Mount camera in many way's except it's digital. Leica updated the Scew mount system into the Leica M system. Olympus should soon update the E-P1 to include the optical Rangefinder viewfinder just as Leica did when they brought out the Leica M system. The Fuji X100 is one such camera, also very much like an old fixed lens Leica rangefinder. But Fuji has added an EVF as well as the std. rear LCD. Olympus needs to bring out thier Pro level u4/3 E-P1 styled body. Again include these features into this new body and you are at a Pro level. Include optical viewfinder with a built in rangefinder, include the EVF, include the rear LCD. A stronger Pro strength body is a requirement, the weight will increase a little but the size can still be about the same. Provide more external control knobs for ISO, Tv speeds. I would think weather sealing should be included but it's up to Olympus when they include the weather sealing.

Then for each new model year as is the custom of every camera maker Olynpus can add a new or upgraded feature. Weather sealing, larger buffer, more mp, better DR, faster fps, more focusing points.
Panasonic should and probably will do the same.

If neither Olympus nor Panasonic does this then Canon and Nikon and Pentax and Sony will. Eventuall they all will have small Pro equipment.

What in the world does everyone think the revolution in advanced technology is all about. Making things smaller, lighter and even more capable that's what.
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All I know is by the time I think I am ready to pull the trigger on a GH2 with 14-140 to cover beauty portraits and all my multimedia behind the scenes needs, a thread like this makes me think M4/3 is not ready yet for me.

I mean, all I need is a nice small compact camera to do excellent portraits and video to cover the range of everything needed from HD video for tutorials to beauty shots that are pleasing from the get go...that's it. I feel it is not ready for me yet.
 
I disagree. I think they could sell reasonable quantities if the body was in the $1,200 - $1,400 range with the build quality of a Nikon D7000 or Canon 7D, especially if they rolled it out with a couple high quality lenses, including a fast normal zoom. If they did that, and improved overall noise performance a bit, I'd buy one in a heartbeat.
The assumption behind this design is that "everyone wants a pro grade mini camera."
The fly in the ointment here is that no one wants such a camera with a pro price tag. I would say the price needs to be no more than $750 MSRP to be viable. And once it goes over the $1000 mark, the sales volumn will plummet.

--

The greatest of mankind's criminals are those who delude themselves into thinking they have done 'the right thing.'
  • Rayna Butler
 
Marty4650 wrote:
(...)
Right now, we are paying a very high price premium for smaller and lighter cameras that are more portable and convenient. And we aren't getting much more than convenience for the extra money.
How do you come to that conclusion? As far as I observe, price points of m4/3 bodies and lenses are pretty close to their DSLR counterparts, at least there is no "very high" premium. The only difficult to asses camera is the GH2. It is expensive. Is it already "pro"? Pros are using it for professional work (mostly video).
There are rumors/demands/desires for an upscale weathersealed pro camera. And Olympus has said that this will eventually come.

So, what will happen when Olympus or Panasonic "beefs up" a M43 camera to a pro grade spec?
What is pro grade? I would say the pro grade you imply, isn't often discussed here. Most people want more versatile bodies than current PENs (build-in EVF, tilt screen), some call that already pro. Sure, all m4/3 cameras would profit from a performance boost (burst buffers) and that will inevitably come - even not in a pro body, because the vendors need innovation to sell their stuff.
We can assume that a pro grade cameras will have:
(...)
What will this camera cost, and how much will it weigh?

Will they sell very many of them if it costs more than a Canon 7D, but delivers less?
It depends what the camera can do, maybe it will not deliver less? A sturdy body in a smaller than 7D package can have appeal. To supply a complete line of bodies (at least more than one body concept) creates brand loyality. The likelihood that a m4/3 owner will end up with two different bodies of the same brand in his portfolio is more likely than with DSLR owners. Nevertheless, pro's in the proper sens, will not embrace m4/3 for their professional work to a great extent, therefore, I would agree with you that a pro-grade body for this work isn't needed except for special projects. But for those, an advanced m4/3 body is probably enough. By the way, pro-grade means also a lot of service offering around the camera system, which is also unlikely to be of the same grade with any m4/3 vendor.
The assumption behind this design is that "everyone wants a pro grade mini camera." And there is no doubt that this is true for some people.

But I suspect that the number of actual buyers (as opposed to window shoppers) will be so small that this will become a high end niche product for the Leica X1/Fuji X100 market.
(...)
Could this camera compete with a cheaper Pentax K5 that will have the same pro build, more features, better image quality, and be only slightly larger and heavier? (I guess that would depend on how large and how heavy a pro grade M43 camera needs to be).
Regardless of what advantages a K5 míght still retain, one thing is sure: different body concepts, same lens system is not reasonably possible. If m4/3 would advertise this more, ambitious people can be easier convinced.
When you read this forum, you get the sense that the most important feature people want is "smaller and lighter cameras."
But only in relation to a DSLR. The competitor for "pro-grade" (i.e. robust, reliable) cameras are currently (K5 is an exception) 7D, 1D MK III, Nikon D700, Nikon D3). So if an m4/3 "pro" body has about the size of the K5, you still have the aforementioned advantages plus smaller lenses.
And that they are willing to compromise on image quality and features to get this. And this is probably true for many people.

But is it true for professional photographers too? The people who will spend a lot for their gear because they need the best. These are the same people who don't mind carrying around a 2 pound Nikon D3s, or a 3 pound Leica S2, or a 6 pound view camera if that is the tool they need. Are these people willing to compromise on image quality for portability?
Portability? Could be. For newspapers m4/3 IQ is enough. The m4/3 achilles heel is battery capacity.
Simply put, when a M43 camera costs more than an Olympus E5, then it is a poor choice for a high end user. You end up paying more and getting less. And you don't even have lenses to go with your camera, and the camera may not even be sufficiently smaller or lighter.
If designed that way, a m4/3 pro will certainly be a commercial failure.
My own view, and I am certain that many will disagree, is that "pro grade M43" is a mistake. If anything, M43 should move in the other direction, to capture more of the mass market. The next generation should get smaller, lighter and cheaper
Definitely not, at least not only. G3 and GF2 is about as small as they should, we are already in the next generation. The key is diversity. m4/3 needs to supply from cheap, light, small, to versatile, portable, good performing.
.... and not bigger, heavier and more expensive.

The killer product would be a smaller and lighter EPL3 with a $350 list price. With a few small standard grade prime lenses.
These two won't work: cheap body and fast primes. People, who buy cheap, want zooms. Fast primes are for knowing enthusiasts, which don't have problems to pay for a gear what it deserves.
Everyone would want that camera in their bag.
Which bag? I can carry a GH2 in most of my bags.

(...)
--
Thomas
 
Marty4650 you are one off the few intelligent "regular" 4/3 users that I respect with great intelligence and eloquence behind your reasoning. I thought Olympus screw-themselves over with a over-priced and over-weight E5 that can't even match the canon/nikon competition yet its BIGGER. It look like Olympus might be doing the same thing yet again.

However, sometimes you need AN IMAGE CAR that doesn't make money
  • Acura NSX is a money losing car, but it is made to show-off what Honda/Acura is capable off. It was never make to be affordable to the general public, and the audience for a non-European super-car can be counted with both hands. Yet it was made and remain the dream car for Japanese car fan like me. You can't have a Fast & Furious Movie without featuring one Acura NEX. Look carefully, its in every FF film
  • Toyota's LEXUS LFA for $375,000 is an even WORST JOKE. It is the ugliest super-car without an heritage to cost that much. Acura NEX was debut with a some what reasonable $90,0000. This $400K is a joke. When people spend beyond $250K, they're not buying the car, they buying the Ferrari Snobby Name Image.
My point is that "maybe" Olympus + Panasonic should make one LOSING image m4/3 camera anyways:
  • the goal is not to make money, but to show-off technology
  • it'll quiet the m4/3 critics that m4/3 can't do a prof camera
  • it'll give m4/3 fanboys something to PINE for because it'll be so expensive that they can't afford one anyways
  • more importantly, it'll give m4/3
 
In an interview, Mr Akira Watanabe, SLR Planning Department Manager for Olympus Imaging, said that for a number of reasons Micro Four Thirds was developed to meet the demands of those who wanted a DSLR but without the size problems that come with one. (source: Wikipedia).

I think that in the last few years Olympus/Panasonic succeeded in this goal. That is a great achievement, a lot of us were waiting for something like that.

In IQ m4/3 can compete to APS-C sensor sized DSLR's. But those DSLR's are entry-level DSLR's.
"Pro"-DSLR's use a larger sensor. APS-C sensor sized DLSR's can't beat them.
It makes no sense to expect that m4/3 will do.

Still improvements can be made with what we already have. I would like to have the G1 body with EVF, combined with the E-PL1 sensor and JPEG-handling and IBIS. (see comparison below)

Sensors wil be better in future, no doubt, m4/3 will always be one or two years behind (much) larger sensors. I don't have nightmares about that.
And compare what you have now to what was possible 20 years ago.

If you can't make the pictures you ever wanted now, I fear that you will never do.



 
I agree. m4/3 needs both ends. In Germany, still a significant sales or at least recommendation goes via dealers, stores, where people can grab and try cameras. The good stores have everything at display form entry level to pro.

Currently m4/3 is largely ignored, only if you ask for, the salesmen will show you. One problem is that they have nothing to show (comparably).

You go into the shop and ask for a good camera (at the system camera section). Usually they will show you the HappyVan camera (D5100) or 600D. Then people ask if there are alternatives. Same price? Not necessarily. And woop, the hand of the salesman goes to the higher margin D7000, 60D, 7D, 5DMKII or D700). Olympus? Alternatives? Nope. Panasonic? At least there is a step up from the G3. The argument always goes like this: with the main vendors you have a more complete system, better future safety and and and.

With m4/3 having more diversity, the salesman can have more flexibility to react. He can promote a G3. Oh you need something smaller? Why not a GF2. Actually with this camera system, you can get a very versatile camera, the GH2. And when you later need something small, keep the lenses and add a GF2 to your bodies.

With current PENs you only can get the one PEN. If you don't like it, go to another brand. Period. Buy lenses from the competition.
--
Thomas
 

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