Interesting Post From The FujiGuys

Teski

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While we know that the price and form factor of the X100 does not make it a mass market product, it's interesting to see this twitter post from the FujiGuys:

"#Fuji X100 is a tech piece to show our ability in #photog. Our plans was never for large volumes but a possible stepping stone."

http://twitter.com/# ! fujiguys

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Thanks,

Teski
Photo-A-Day project - http://www.blipfoto.com/teski
Professional site - http://www.tedescophotography.com
 
We've always known that x100 is a niche product. No zoom, fixed lens and other limitations meant it targeted a very specific market. I prefer specialized products anyway.

I don't buy the "interchangeable version of x100" BS. If you make it interchangeable then it won't be x100 anymore. It'll certainly get bigger, more expensive (due to added complexities) and view finder etc. wont be optimized for a single lens anymore. Fuji needs to solve issues with this camera first (at least via a firmware update) before it convinces people to part with more cash for a "system". It's easy to let go of money for one camera. It's harder to marry a "system". Buying an interchangeable lens system means you're putting faith in the company producing high quality lenses.

I wont discount the possibility that Fuji did x100 to attract new people to the Fuji branch (highly successful at that) so it can sell interchangeable version to this group. That's a possibility. Interchangeable lens system right out the door wouldn't have worked. Another possibility is x100w and x100s (with 50mm) and x100L (with 70mm). So essentially instead of one body and four lenses, product four differnet bodies.

Either way, great time to be a photographer.
 
Fuji aren't necessarily afraid of niche products, even if they have to be expensive.

I'm thinking of a FF variant of the X100, with a real 35mm lens. $5,000 would be fine. I would find a way.
 
i don't know that there's sense in putting $5k into a 24x36 X100 -- but i'd sure get a second mortgage to get a digital equivalent of the hasselblad superwide, with a truly big sensor. yeah, a full 6x6.

that would be cool.
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depscribe
some pictures: http://www.flickr.com/photos/depscribe/collections/
 
i don't know that there's sense in putting $5k into a 24x36 X100 -- but i'd sure get a second mortgage to get a digital equivalent of the hasselblad superwide, with a truly big sensor. yeah, a full 6x6.

that would be cool.
Which would likely be largely manufactured for them by Fuji.

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larry!
http://www.larry-bolch.com/
 
i was just thinking that if fuji is interested in truly cool niche market items, that's what i'd vote for. i figure about 48 mpixel, which at 1.25 mp per square centimeter would make for nice, big photosites. with a 38mm lens, which would provide a rectilinear 90 degrees. and they would need to provide two lines for the level, so it would be level fore-and-aft when they coincided. talk about an architecture camera!

it would reorder a lot of what we think about digital photography.
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depscribe
some pictures: http://www.flickr.com/photos/depscribe/collections/
 
i don't know that there's sense in putting $5k into a 24x36 X100 -- but i'd sure get a second mortgage to get a digital equivalent of the hasselblad superwide, with a truly big sensor. yeah, a full 6x6.

that would be cool.
A digital XPan - that really would be cool.
 
i don't know that there's sense in putting $5k into a 24x36 X100
I think gava wants a 35mm focal length lens (close to 50mm equivalent) on an X100 body with the APS-C sensor, not a 35mm-size sensor like a Nikon DX3.
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If you don't know where you're going, any road will get you there. - Lewis Carroll
 
i was just thinking that if fuji is interested in truly cool niche market items, that's what i'd vote for. i figure about 48 mpixel, which at 1.25 mp per square centimeter would make for nice, big photosites. with a 38mm lens, which would provide a rectilinear 90 degrees. and they would need to provide two lines for the level, so it would be level fore-and-aft when they coincided. talk about an architecture camera!

it would reorder a lot of what we think about digital photography.
Perhaps less than you might think. Half a dozen years ago, to stitch was a *****. A pricey and tedious-to-use tripod head was required and good results were a technical achievement. The best software was user-hostile without a custom front-end, but even then technically demanding. Now hand-held is a breeze and Photoshop's align images and Photomerge are all but automatic. Nine shots with my D700 will have enough overlap to easily stitch into a 48MP+ image. Architecture is particularly well suited to this technique, since it tends to be very patient and is not scooting about like a toddler who has just learned to run.

May I call your attention to http://www.360cities.net/gigapixel/strahov-library.html This is a 40GP—gigapixel—interior shot with outstanding detail. A GigaPan robot did the tedious work. While this is a spherical image, the same equipment can be used for conventional panoramas or standard rectilinear images. In a super-wide image, there will be some curvature, which is easily corrected in processing.

Using a 300-360mm lens and choosing an area comparable to a normal lens, with a garden-variety dSLR one can emulate the quality of a digital view-camera with an 8×10 sensor!! For interior architecture, it is all but effortless. The GigaPan robot can even be set to do bracketing up to nine stops for HDR interiors or multiple exposures at each position to eliminate pedestrians or cars in city-scapes.

For single shot, I have the 14-24mm f/2.8 Nikkor FX lens with a range of 84°–114°. It is a big heavy lens, but extremely sharp. Photoshop CS5 has a vast database of cameras and lenses now, and a single click will remove pincushion or barrel distortion, chromatic aberration and any vignetting automatically, or under your control—instant Fujinon SWD. Perspective control and leveling are every bit as easy. My Linhof 6×7 with all its movements is obsolete. Carefully scanned images from it are no better than the D700 at any given ISO.

In film days, Ektar 25 was my weapon of choice for interiors, along with very long exposures. People walked through the room while I was making an exposure and did not even register as a ghost. The D700 is also capable of similar exposures if needed and at ISO200, the quality is comparable—which is to say, both are about as perfect as it gets. The D700 has a 1.4 MP/cm² pixel density, very close to the 1.25 you stated.

Your dream has come true in a number of different ways.

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larry!
http://www.larry-bolch.com/
 
what a nice and comprehensive description; fascinating, too.

i must confess some laziness; i think of the superwide in terms of things like this:



which printed 40x40 really well. one shot, with a camera on a stick and the answer to the question: "why would a hasselblad superwide have a self timer?"

on the other hand, the multiple-picture method you describe would allow a person to appear several times in the same picture!
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depscribe
some pictures: http://www.flickr.com/photos/depscribe/collections/
 
what a nice and comprehensive description; fascinating, too.

i must confess some laziness; i think of the superwide in terms of things like this:
Nice shot—in essence an environmental portrait of a flyer. The other thing that superwides do very well.
which printed 40x40 really well. one shot, with a camera on a stick and the answer to the question: "why would a hasselblad superwide have a self timer?"
Self-timers are much too often overlooked for anything except running to be in the grip-and-grin snapshot. For product or even landscape, they let you trip the shutter and it gives time for any vibrations in the tripod to subside. My D700 has a custom setting that makes the delay only about one second, which is sufficient.
on the other hand, the multiple-picture method you describe would allow a person to appear several times in the same picture!
Absolutely true. I have a film-based WideLuxe 140° panoramic camera. Since it is already in panoramic format, scans can simply be layered together to make a 360° shot. I did this at a BBQ one time, only to notice one of the guests had wandered into the second exposure. I left him there. :-)

In any case, we have not only excellent solutions now, but they are accessible and affordable. The GigaPan Robot is a civilian version of the camera manipulator on the Mars Rovers. It was developed by Carnegie Mellon University in collaboration with NASA Ames Intelligent Robotics Group, with support from Google. There are three models ranging in price from about $300 to $900US. The high-end one can handle a camera and lens of ten pounds. All the quality of contemporary cameras and lenses with unlimited gigapixels for under a thousand bucks—and that includes software and a web-site to display it.

Something rarely mentioned, is that the X100 has in-camera stitching for directly creating panoramas in four different formats. The camera is swung through a 120° or 180° arc while it shoots. I understand that this will take a good bit of practice to be smooth enough so that the joins do not show. If it works well enough, I will not only have my beloved compact range-finder style street camera, but also a digital version of my WideLuxe. Nice.

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larry!
http://www.larry-bolch.com/
 
i thought that by "ff variant" he [gava] meant "full frame," sted of the half-frame size of the aps-c sensor.
Could be. What about it, gava?
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If you don't know where you're going, any road will get you there. - Lewis Carroll
 
I was thinking of a large sensor. I'm getting used to the 35mm equiv FOV.

But I like the idea of. MF sensor even more!

A digital version of the GF670. But I wouldn'tbe able to afford it.
 
I wouldn't rule out an interchangeable lens version. Sure it may require a different VF & maybe a little larger but that would not invalidate that approach.

What Fuji have discovered with the X100 is that camera styling is becoming increasingly more important for the discerning buyer. It could be argued that the appeal of the X100 is strongly nostalgic but maybe it is just that its appearance is very appealing ?

It is very difficult to compete head-on with the major manufacturers but a good looking camera with carefully thought out features that appeal to experienced photographers will succeed. It requires an emphasis on full features but in a relatively compact form with a limited range of Prime lenses & compact/pancake wide angle Primes. Two zooms covering the range of 24mm-200mm ( 35 mm equiv ) would complete the whole package. Fuji already have suitable external flashes.

I would like to see a choice of high quality leather skins with a choice of colours together with matching or toning leather cases.

PS - Image stabilisation is a necessity but Video is of lesser importance to the potential buyers that I have in mind.

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Keith-C
 
i have to confess that the panoramic modes of the X100 have fascinated me a little, too. what immediately comes to mind is airport shots with the whole runway, and there are some other cool uses as well. as you say, my reading of the manual suggests that it will take a little practice to develop the skill of using this well; experimentation, though, ought to be a hoot.

simon nathan would have loved this camera. (for those under the age of elderly, simon wrote a great column for years on modern photography, wherein he did various things such as have marty forscher remove the 100mm f2 apochromatic lens from an ermanox and adapt it for use on his nikon f. in his later years, panoramic pictures became his passion.)

he would have gone entirely berserk over the camera you describe!
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depscribe
some pictures: http://www.flickr.com/photos/depscribe/collections/
 
In addition to the X100 I also just got a minty XPan I. It's been a damned good week! I'm also recovering from gall bladder surgery on Monday so once I'm back to myself I'll be ready to tear it up this spring.
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Peter
 
that's the good part: this technology is in its infantcy, and like other digital technologies, it is likely to become cheaper as time goes on (and manufacturing methods improve). for instance, i would not be surprised if a decade from now we would be able to get -- and afford! -- a digital 4x5 back for a view camera. they make something like that now, but i don't think it goes full 4x5 and it certainly is new-car expensive.

it's also why it's good to think of current digital cameras as consumable items. if in 1930 you bought a leica, in 1990 you would still be able to use it exactly as it was used when new, with film available and even new lenses available. but photography had a certain maturity in 1930 that digital photography hasn't achieved.

i have in the closet a sony digital camera, top of the line when new a decade ago, that writes to floppy disks. four to a disk in highest quality. as much as a minute between shots due to write time. it cost just about as much then as an X100 does now. i can justify it because it paid for itself long before it became obsolete. but to use it now i'd have to pay premium prices for floppies -- they're not as cheap as they used to be -- and install a floppy drive on my computer, which hasn't had one for years, and learn patience, because reading picture files from a floppy just wouldn't be as fascinating now as it was then.

so when getting a new camera -- be it an M9 or an X100 -- there needs to be added into the equation the fact that something better is just over a hill whose crest we are approaching rapidly. will we be able to take enough pictures between now and then to justify the purchase? ah, but i digress, bigtime.

anyway, i bet we'll have affordable medium- and large-format digital cameras before we know it.

good.

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depscribe
some pictures: http://www.flickr.com/photos/depscribe/collections/
 
wow -- that's a pretty eventful week!

in our postmodern age we always seek causality, so which is it: if one gets gall bladder surgery, are an X100 and an XPan included? or is it if one gets an X100 and an XPan, his gall bladder must be removed?

(doing cost-benefit analysis here . . .)

hope your mending goes well, and that panoramic stitching is all the stitching you need deal with from this point forward.
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depscribe
some pictures: http://www.flickr.com/photos/depscribe/collections/
 
...i would not be surprised if a decade from now we would be able to get -- and afford! -- a digital 4x5 back for a view camera. they make something like that now, but i don't think it goes full 4x5 and it certainly is new-car expensive.
Not pocket change, but not that expensive either when compared to medium format. BetterLight http://www.betterlight.com/ currently has three models, 144MP—$9,495; 216MP—$14,995 and 284MP—$17,995US. An old press camera off eBay will do fine, though any 4×5 will do. In studio it can be tethered to a desktop, or a laptop in the field. There is a rotator base, that can turn the camera into an actual panoramic camera, making enormous high resolution 360° images up to 8,000 x 65,000 pixels.
http://www.betterlight.com/panoWideView.html
it's also why it's good to think of current digital cameras as consumable items. if in 1930 you bought a leica, in 1990 you would still be able to use it exactly as it was used when new, with film available and even new lenses available. but photography had a certain maturity in 1930 that digital photography hasn't achieved.
All it took to update, was to buy the latest emulsion of film. By 1990 photography had been evolving for a century and a half, today digital is only around a decade and a half. However, digital cameras evolved at an incredible rate. The D700 is the sixth generation I have purchased and finally, it is a fully mature camera that I could live with the rest of my life. I expect that I will be able to say the same about the X100. Prior cameras left me longing for the next generation.
i have in the closet a sony digital camera, top of the line when new a decade ago, that writes to floppy disks. four to a disk in highest quality. as much as a minute between shots due to write time. it cost just about as much then as an X100 does now.
When people throw a fantod over the price of the X100, they show their ignorance of digital cameras in general—short though the history may be. I have a Nikon 8400 by my keyboard that was announced in 2004 and cost nearly as much. Battery grip and accessories put it well over the price, not counting a few years of inflation. Every company built "bridge" cameras back then in that price range.
so when getting a new camera -- be it an M9 or an X100 -- there needs to be added into the equation the fact that something better is just over a hill whose crest we are approaching rapidly. will we be able to take enough pictures between now and then to justify the purchase? ah, but i digress, bigtime.
The technology gap between generations was enormous ten years ago. Not so much now. Nikon is going to have to do something unimaginable to its full frame cameras to get photographers to buy. D3/D700 shooters are really very content with what they have. The market will depend upon the camera buffs and tech collectors for support. I have absolutely nothing on my wish list for the next model. The only thing it does poorly is street, and the X100 answers that. None the less, I have done some pretty good street with it, but with much extra effort.

http://larry-bolch.com/street/
anyway, i bet we'll have affordable medium- and large-format digital cameras before we know it.
Or not. At normal viewing distance, a D3/D700 shot can be printed any size. Eye resolution is exceeded by print resolution considering distance. If viewing at reading distance is desired, then stitching is a breeze. Enormous images can be explored on-line as well and are easy to create.

With film, big cameras were essential because film is a physical medium. An 8×10 camera was large because the film was large. Large format shooting is by its very nature lacking in mobility, whether you are toting a case of film holders and a big tripod, or a laptop today. The D700 will shoot at a practical resolution for general photography, as well as multiple shots for panoramic or mosaic images. It is quite portable and easy to shoot hand-held. Even a Hasselblad loves its tripod.

The x100 shoots at a comparable resolution to the D700, and it will fit into a pouch I have, that will be on my belt. I really don't want bigger cameras—no matter the price. I spent much of my life behind medium and large format equipment out of necessity. I much prefer my D700/X100(when it arrives).

I still have the big hardware, but it has been years since I have shot any film. The image quality I get from individual exposures with the D700 is at least the equal to the scans from medium format at comparable ISOs, and it is much more flexible and portable. Using stitching, it is vastly more convenient than shooting with a field-camera outside or a monorail in studio.

With film, view camera movements were vital to correcting perspective and so on—specially with chromes—but all that is built into Photoshop, and again way more efficient. Furthermore it can be done to the RAW image, prior to even opening it. Adobe has an ever growing database of camera/lens combinations that will correct distortion, chromatic aberration and vignetting with a single click—also prior to opening the image. Lenses made for 35mm and digital photography are far higher resolution than those for large cameras. With stitching, you get quality that would be impossible with a view camera and even the finest of lenses. "Life is good Mon", as they say in the Islands.

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larry!
http://www.larry-bolch.com/
 

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