footwear shoot (C&C)

zanderlane

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...I got to shoot some fashiony/lifestyle-type stuff thursday for a footwear brand launch - was wondering if I could get some constructive criticsim - thanks!

over&out,
z



 
These are great! You wouldn't mind sharing lighting setups and modifiers used would you?
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---
Brook
 
First, to qualify: I have zero experience shooting fashion. Take my observations with a grain of salt.

Overall the quality of the images is good. The lower right corner image looks like the best of the set. That could be right out of a high-end catalog for a store like Neman Marcus.

In the top middle image, the model's lower legs and feet look really huge in proportion to her body. I'm guessing you used a wide angle lens from fairly close. Better to use a longer lens from further away.

The lighting on the shoes themselves in many of the other shots seems a bit dim, and doesn't bring out the details in the shoes. It's hard to tell for sure on these small thumbnail images though. The 3 images in the lower right corner seem to show the best detail in the shoes.

The light on the model lying on the cot seems really stark, and is at a shallow, raking angle, making for a harsh look and distracting shadows. It looks deliberate, though, so I gather you were going for a very "edgy" look.

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Regards,

Duncan C

dpreview and PBase supporter.



http://www.pbase.com/duncanc
My macro gallery:
http://www.pbase.com/duncanc/macro_pictures&page=all
 
...thanks for the kind remarks - light was mostly natural with high ISO (800-1250 on a 5D w/24-70L) and then a few hot shoe flashes bounced around for fill and one with a honl grid to spot the shoes when they weren't showing up enough - downstairs was darker (lower left and upper middle shots) so I went with a combination of speedo strobes (beauty dish from high up for key, head into wall behind for fill, gridded head on girl in orange chair) and an ABR800 ring flash with a moonunit diffuser to open shadows on axis.

...it was challenging trying to get good perspective because of the small condo we were in and not being able to get far enough away to prevent distortion (huge feet, tiny head).

...just hope these will help sell some shoes!

over&out,
z
 
...I got to shoot some fashiony/lifestyle-type stuff thursday for a footwear brand launch - was wondering if I could get some constructive criticsim - thanks!
Hmmm.... not really a footwear shoot as I understand it.... more a collection of model shots with multiple props, of which a pair of shoes features. In the context of a lifestyle shoot this is entirely appropriate... although it appears hard up for outdoor settings.

They are quite nice, and not samey... very much the kind of thing that is published at this time.
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Regards,
Baz

"Ahh... But the thing is, they were not just ORDINARY time travellers!"
 
Hmmm.... not really a footwear shoot as I understand it....
Shoe ads aren't necessarily about ... shoes. Don't forget the very successful Nike ads in which the shoes couldn't be identified as Nike brand.

I think that rather makes my, point, doesn't it?

The above shot could just as easily be about inclement weather....

.... or the importance of having a mobile 'phone with you when driving..

...or, for that matter, it could even be a trade mag illustration for an article about the improved draining properties of modern formulations of tarmac... ;-)

Context is everything.
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Regards,
Baz

"Ahh... But the thing is, they were not just ORDINARY time travellers!"
 
I think that rather makes my, point, doesn't it?
You said the original posts weren't "a footwear shoot as you understand it." I took you to mean that a footwear shoot, as you understand it, emphasize shoes. I was posting a footwear shoot -- a Nike ad -- that was quite successful but didn't emphasize the shoes at all.

If you say that the Nike ad isn't really a footwear shoot, then I reply, "Yes it is."

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~ Peano
http://www.radiantpics.com
 
Yes..Nike ad did not show the footwear specifically...but then the whole picture,message on the right side and of course lastly...knowing the brand....all pull in to convey that the photo is about footwear..albeit shown creatively....

However, while agreeing the OP's pics are good...I would also agree that looking at these pics without the OP mentioning that these are for footwear..I would have hardly guessed...My eyes were on the models...and footwear would not even remotely register in my mind except for one pic where the shoes are highlighted.....Not so with the Nike ad....
 
I think that rather makes my, point, doesn't it?
You said the original posts weren't "a footwear shoot as you understand it." I took you to mean that a footwear shoot, as you understand it, emphasize shoes. I was posting a footwear shoot -- a Nike ad -- that was quite successful but didn't emphasize the shoes at all.

If you say that the Nike ad isn't really a footwear shoot, then I reply, "Yes it is."
And I'd say that it most definitely isn't. And the whole point of it IS, that it isn't!!

There isn't even any kind of reference to "shoes" in the copy which accompanies the image, to give it its shoe context. The ONLY connection is the one made in your mind because you have previous knowledge of what "Nike" means as a product....

I already gave you some other connections that could be made from the same shot.
--
Regards,
Baz

"Ahh... But the thing is, they were not just ORDINARY time travellers!"
 
It's not "product photography" it's "commercial photography".

The point is not to show the product but to sell the brand and connect it with feelings via an image.
 

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