Olympus' Next Steps

1. I agree. The marketing decisions of Pana and Oly are difficult to understand. But the others are not better. Fuji's shooting their own feet is also legendary.

Twenty years ago the vendors hired the marketing companies to sell their long range developments. Now is the opposite: the marketers hire vendors to implement their 3-month sales plans.

To me, mindless losing of the unique E-4xx series is the best example of marketing mismanagement.

2. As far as "redundant" models I mean such pile-up as EP-1; EP-2, GF-1 and E-PL1 on the top ...

How about competing in the waterproof cameras without any substantial technological differences?

3 Finally the worst: MFT lens mess ...
 
I totally agree with your post. If it were the Zuiko lenses many people would go for Olympus. If it were the camera bodies and sensors, I guess the world is split.
Seems from most of the reviews I've read, the m4/3 Panasonic lenses seem to best the equivalent Zuiko lenses. Even people who have bought the EP/EPL cameras seem to agree that the Panny 20mm lens is far better than the Oly version. And with Panny selling far more m4/3 bodies than Olympus, who is really that interested in the Zuiko brand any more?

I can see Olympus being bought by a big electronics player like Sharp or LG.
You are in for a bad surprise in 1Q 2011 when Oly is rumoured to introduce its first HG lenses, together with a semipro camera.

BTW you are probably somehow a photographer, but that is no guarantee at all about having basic good manners which are needed in a forum, and generally in life.

Sneering doesn't improve your image anyway.
I must be ignorant of some history, because SF Photo Gal's comment didn't seem rude or sneering in the least. She may have kicked a little dirt on Zuiko, but with regards to native m4/3 lenses, she appears to be correct. If she's wrong, why not skip the etiquette lesson and refute her statements?
 
You're allowed to be whatever you like, but please don't think EVF is superior :)
It is because...
Actually, on legacy lenses you turn the aperture ring and it does give you DoF preview right there.
Yeah right! Wait a minute! No it doesn't! The optical viewfinder will give you false DOF (as I already said 3 times before this). And then when you are back out of that, your subject has gone about his life...
EVF? No need to go into any of that mess. It's WYSIWYG,
all the time*!

And what about video? How do you focus manually? You know that serious video with properly done focus pulls is done manually? Please tell my how you that in a DSLR! Perhaps with the LCD? Or an external monitor? You know that both of these devices are big Electronic Viewfinders right?
it can take cheaper lenses,
Can a DSLR mount CCTV lenses? Can it take rangefinder lenses? Can it take almost any imaginable legacy mount?
CCTV lenses are awful
Don't escape the argument, your argument was price. As a sidenote, which current DSLR can take Leica glass? Any kind?
I'm not "escaping" the argument, Leica lenses are bloody expensive (at least really good ones) and putting them on 43rds sensor is sacrilege - put it in front of a 35mm sensor or film to get the max out of the lens it was intended to be used on.
So you say it can't take cheap ones, I say CCTV, you say proper ones, I say Leica, you say expensive! How more evasive can you be?

I'll tell you one proper system that is cheap: Konica AR. Now you can quit the slalom and tell me which DSLR can handle Konica AR better than let's say m43 (as an example of mirroless).
Again, if you have money for Leica lenses, you should have money for Leica cameras.
I have money for neither otherwise I wouldn't give a damn about m43 which unlike my DSLR can really extract the value out of those legacy gems I own.
Where is Panasonic's portrait lens (like 50mm and/or 35-100), quality fast zoom (like 14-54 or 12-60), quality fast tele zoom (50-200 2.8-3.5 or 90-250 f2.8), quality fast tele prime (150 f2), portrait zoom such as 35-100?
Open your eyes for legacy. I don't know of any AF or Zoom lens that can give me sharper results at F1.2 than my Konica Hexanon 57mm. Well actually I know but the Noctilux doesn't count.
Why would I get a new camera with all those new features and use old MF lenses?
Because of the sentence you are replying to. It looks like you haven't even read it... :(
In other words: cheap and proper! :)

And I'll let in another secret: All (and I mean all) of my Konica AR will focus and change aperture continuously , silently and proportionally to the touch of the hand! A little DIY operation that can take around 3m for each of my 4 lenses. :D No Digital lens can do that!
That Konica would be even better on 35mm body.
Not really. Digital is beyond film in every aspect (well, beyond accessible film anyway). That's a path that's not even worth arguing.
1. Built larger than necessary bodies
What's the GF1 then? Apart from the totally unbalanced NEXes what have the other's done? The Samsung NX? WOW! That was small...
GF1 is ooooold, it's got poor VF accessory, if Panny cared about GF1 they would've introduced better VF option since it's an external accessory.
Don't escape the argument, your statement was about body size.
Ok, GF1 is only Panny body which is small, why? Isn't the entire point of MFT in having really small bodies and lenses? Since lenses are better on proper 43rds as well as being telecentric with really wide apertures (zooms).
Apparently it is by looking at sales, but I'm glad that Panasonic (unlike Olympus) didn't stop there otherwise I wouldn't have a choice! :( Just because I like the tilt & swivel LCD and I need a good EVF that lets me focus legacy I'm out of Olympus target. :(
Magnesium alloy is no heavier than plastic, take a look at 60D vs D7000 for instance.
I find that plastic is the better compromise of weight, resistance and price. Other may think otherwise.
Panasonic will get hit much harder than Olympus because they:
3. Have no IBIS
(...)
Because C&N have the best brand recognition, and now if a person goes to buy DSLR, 95% buy one of those 2 despite having worst "bang for buck" factor out there.
So Canon won't be hit because they are Canon. Same for Nikon? Is that a real argument? Look at the sales in the Japanese market! They were hit all right! First it was the E-P1 getting sustained sales in the top #10 figures. Then it was the GF1 hitting harder with 2 models in the top #8 and now the sacrilege: Sony taking both #5 and #6.

I don't think that Panasonic is worried or that they will take a hit for also having IS in lenses when all the other companies are doing the same. And why has Samsung taken the same option? Don't forget that they have a tested IBIS solution. Why has Sony done the same? And Panasonic?
Are all these marketing departments high on crack?

Each day I believe more and more that this is a marginal issue among more important ones regarding usability and performance. Don't get me wrong! I'd be the first in line to buy a GH1 the day it came out should it feature IBIS. All my legacy glass would have welcomed it. IBIS was the only reason that held me back waiting for Olympus since the day the G1 came out!!! :O But these days, after hard testing IS (against tripod, against remote release, against mirror lock up, against burst shooting) I get the feeling that it's overstated and the 1.5-2EV advantage of the GH2 sensor will soon clear my conscience of the E-P2 IBIS advantage, and that my friend, is the real Olympus handicap: a sensor that should have been retired more than 1 year ago and inexplicably makes it to their top of the line model. :O

Now it's Saturday night and I'm off to enjoy a movie! Something that was probably filmed on a digital video-camera with manual focus on an EVF... :)

Cheers!
 
With all respects to the wonderful engineering of the the G series camera - insisting on dslr look of the unit is fake and wrong.
There is absolutely nothing wrong with the design of the G series. It is functional, very ergonomic, right to the point. The EVF is there were it belongs. The "hump" does not make the design bad. It is not so much a DSLR hump, it is the space for the EVF, the flash, and the stereo microphones in case of the GH1. Stop whining about DSLR looks, it works much better than retro PEN style.
Whoever finds a convincing design of the camera responding to the new functions will be the winner of the market.

At this sad time of the slow downs and doldrums only NEX seems to understand this issue, but certainly it is not a "convincing design".
(-)
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Thomas
 
Sneering doesn't improve your image anyway.
I must be ignorant of some history, because SF Photo Gal's comment didn't seem rude or sneering in the least. She may have kicked a little dirt on Zuiko, but with regards to native m4/3 lenses, she appears to be correct. If she's wrong, why not skip the etiquette lesson and refute her statements?
Well, many here seem to ignore the fact that O & P are two different companies, each going according to their own investment plans. My reply to Marty and SFGal was prompted by the fact that from a model to another Oly has increased either features or IQ, like in the PL1. Panny OTH has focussed more on video.

Now to say that Oly is finished because it hasn't adopted the last sensor optimised for video I find rather childish. Other considerations like stills IQ might have been considered, since I remind that Oly has still the best IQ in µ4/3.

Now, in regards to lenses Oly is still at the very beginning. It decided to replicate the Std grade lenses, of which the 9-18 and 14-150 are very fine examples. And it declared that it would go on with the HG line which is even better.

So I guess that even with those lenses, you haven't yet seen what Oly, an optics company, is really capable of.

Slandering and whining is easy but it doesn't stand up to facts. We'll see in a few months what Oly is capable of.

Am.

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Photostream: http://www.flickr.com/photos/amalric
 
Of course it is a subjective matter - at least today. The days and size of the DSLR are fading away quickly, but the styling of the G series seems to ignore that.
(-)
 
I find the G1's ergonomics to be highly functional. The GF1 is harder to grip especially when using a longer lens.
 
when you have a really cool product you don't have to constantly try and innovate. Olympus would be stupid to ditch the E-Px series... it offers a killer package for those that appreciate it (like me!).

:)

Yes, I think they should add a beautiful retro style SLR-style body out as well... but really, that is also more just styling (and it would give the people who want an integral EVF what they want as well)... bring on the OM-1D!
And now , as a big photokina news, we can have the EP-2 in black completely, together with a retro style "F" lens cap. That's what we all call innovation - isn't it?

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Thomas
 
When Canon brings out a new (Rebel-class) Camera they often keep the older model on the shelves for more than a year as a low cost option... when you have a full line of lenses to sell, it pays to sell as many bodies as possible to increase your potential customers for new lenses... now if Olympus just released a few more lenses...
 
The styling of DSLRs was never wrong. It is very functional and ergonomic. It is only natural that the styling is repeated in m4/3 bodies. The so admired rangefinder style is in the same situation here.
Of course it is a subjective matter - at least today. The days and size of the DSLR are fading away quickly, but the styling of the G series seems to ignore that.
(-)
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Thomas
 
Forget retro. It is just a hype, which will disappear. If designers confine themselves to the 60s or 70s, they loose a lot of opportunities for innovation. No, what Olympus has to do is to invent their own new styling, like Nikon has done, Canon has done, and even Pentax now has. PEN is not the way to go forever. Retro is already getting old.
when you have a really cool product you don't have to constantly try and innovate. Olympus would be stupid to ditch the E-Px series... it offers a killer package for those that appreciate it (like me!).

:)

Yes, I think they should add a beautiful retro style SLR-style body out as well... but really, that is also more just styling (and it would give the people who want an integral EVF what they want as well)... bring on the OM-1D!
And now , as a big photokina news, we can have the EP-2 in black completely, together with a retro style "F" lens cap. That's what we all call innovation - isn't it?

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Thomas
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Thomas
 
They are probably waiting to see the market reaction toward the E5 and learn from it.
Nothing about the E5 can tell them about a pro mFT camera and lenses. Good E5 sales or poor E5 sales cannot indicate anything about the possible success of a pro mFT. They would be different enough cameras.

I'm also unsure what a "pro" mFT camera would be? Do we mean sports photographers who cover the NFL, landscape photographers who contract with National Geographic, wedding photographers, or documentary photographers who cover the world's war zones?

I have no idea what the "pro" market needs or wants in something like an mFT camera(see note below), but I do know that a lot of serious amateurs would like a more robust body, better mFT lenses, and they would love an E/OVF along the lines of the Fuji X100.

A weather-sealed, AA filter-less mFT camera with a 12-60mm would seal the deal for me! I'd buy in in a split second.

Note: I'd venture a guess that the "pro" market needs a larger sensor, since their needs can vary so widely in terms of print size and usage. If I were Canon and Nikon I would be talking to pro photographers about such needs (I'm sure they are), and if there is a need then release a high-end pro mirrorless camera aimed at that market, then let the trickle-down marketing machine works its way down the food chain of less expensive, consumer-orietned models.
 
You're right, and I'm having a hard time imagining professional photographers clamoring for "pro grade M4/3 cameras." Certainly, hobbyists will want them. And wannabe pros will want them. But I've never seen an actual pro photographer who values "small and light" over image quality.

More typically, the pro travels with around 200 pounds of gear.

Massive and sturdy well made tripods.
Lighting equipment and stands.
Huge strobes and flashes.
Large heavy cameras and lenses.
Large portable electric batteries for lighting.
Large gearbags that are so heavy they need wheels on them.

Monsters like this:



I have seen their assistants unpacking the trunks of their cars at sporting events, and using a cart to move their gear into position.

And I think pros who do candids and street photography will still prefer Leicas for that sort of work.
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Marty
http://www.fluidr.com/photos/marty4650/sets/72157606210120132
http://www.flickr.com/photos/marty4650/sets/72157606210120132/show/
my blog: http://marty4650.blogspot.com/
Olympus E-30
Olympus E-P1

 
It's definitely not superior from a speed perspective. But it is from a predictive perspective. Although your point is taken...even PDAF is less than perfect when it comes to tracking action. But that just goes to show...it's a challenging criteria. And even though you rarely see it in production...if you were to put a ballsier motor in your CDAF system & drive the hell out of it, it might actually do predictive algorithms pretty well.
With the developments in liquid crystal for focusing elements that have been done recently, I don't think we are going to need motors to move bits of glass around in the not too distant future... Electrical currents will change focus at speeds that will require much more development in sensor readout :)
Antiquated...The GH2 juuuust came out. :D
Well, the AF speed of the G-1 and GF-1 and recently with updates, the Olympus E-Px (and L) is just as fast as the systems in low end PDAF systems... My E-P1 focuses at the same speed as my mom's E-420 and though maybe measurably slower than the D5000 the feeling is much the same (It still takes a bit from engaging AF till focus is locked) Ofcause the speeds for the better systems (50D, 7D, 5D and D300, D700) have been faster so far... But apparently they are not any more... So antiquated view :D
 
With the developments in liquid crystal for focusing elements that have been done recently, I don't think we are going to need motors to move bits of glass around in the not too distant future... Electrical currents will change focus at speeds that will require much more development in sensor readout :)
I read about those quite long ago and I haven't read any news regarding this technology... :(

Last time I checked a 1cm lens took minutes to focus. :O Do you have news of any recent developments?
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Duarte Bruno
 
The pro market as a rule is uncompromising - the versatility it demands probably still tips the balance against m43 for now. If I was a pro documenting a multi-million-dollar expedition, honestly -and as much as I love Olympus- I'd probably ask them to fund top end Canon or Nikon FF equipment, which still seems to represent the best "compromise" between IQ and portability. I certainly would not want to haul around Hasselblad or Mamiya in a hot warzone :D
 
The only news I have is the stuff I read in electronic engineering mags. And here there are some news from time to time on the progress... There are very fast options but with poor image quality (larger crystals) they are good op to 3-400k pixel resolution, where the blocky nature of the lens does not affect too much... And there is the optical solution where the lens is "prefect" optical but much slower to change, probably the ones non-engineers have heard about... I would still say we are years from having such a lens in normal cameras, but it is no longer fiction...
 
Olympus will turn out a pro m 4 3rds camera that has weatherproofing and a 14-54 or 12-60 fast zoom that is also weather proofed. That would make them a profitable niche player. I don't know what the sensor inside will be. They are probably waiting to see the market reaction toward the E5 and learn from it.

Just my prediction.
Wish you were right, but still waiting here. Particularly for the lenses.

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MFBernstein

'Wilderness is not a luxury but a necessity of the human spirit.' - Ed Abbey
 
I don't know what "distasterous" means, but if it acurately describes a piece of electronics that is still selling for 96% (plus) of list price, 11 1/2 months after rollout, I guess a "distaster" is a pretty good thing...
I predict market reaction to E5 will be distasterous...
 

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