This doesn't show DP Review in a good light, but at least it's honest.
Most everyone who comes to this site uses digital cameras, and want to know all about new cameras, technology, gadgets, and software. Nikon, Canon, Leica, Olympus, Panasonic, Sony, Fuji, Samsung, Casio, and numerous others all benefit from the exposure from announcements, press releases, and then reviews on a site like this. Even a bad review, though not ideal, can be great advertising for camera companies since they are often turned around by fierce defence in the forums.
But when a camera is reviewed to be of significance, the exposure is priceless. In fairness DP review's write ups seem to be fairly well balanced, but there is often subtle bias in there usually based on personal preference. For example, it would appear that some Sony DSLRs get a bit of a hard time compared to say, a Canon. (This may well be because in general, Canon products are more mature, but that's not the point). With this in mind, it's easy to understand that DP Review, whether intentional or not, is already advertising to you, re-enforcing brands virtually, day in day out. The camera companies know this, you come here because you ultimately want to find the camera that's gonna do it for you. Everybody wins.
It might be unfair to assume that Dpreview are selling out because Canon have talked them into this kind of dominant advertising. The thing to hope for is that this kind of financial input is not an incentive to sweeten the reviews up a bit.
It is a bit of a dropped ball because of this. Now, a favourable review for the 60D will encourage a backlash in the forums. "It's a camera - they had to write that..." etc.
If anything DP Review have cornered themselves here, whatever their motivation, and Canon look like they've come in guns a blazin' and stamping their feet - it looks a bit bullish, and I'm guessing that most people can see it as a bit of a telling/weird/childish strategy.
Bottom line: Make good Cameras that you know can only be reviewed well, because they're good. Don't try to force feed your 'oblivious' customers with this kind of (Expensive?) cynical advertising. It encroaches on what is perceived to be private space, and only serves to turn people away.
* If you must do this, don't try to make it look like what you think is what the kidz think is kool. Word.
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examples of my photography at
http://www.alexanderleaman.co.uk