Hi guys
I was in Melbourne for something else today but I couldn't resist checking a couple of stores for prices for the LX5. Well!!!
Bear in mind that today, the AUD is running about 95 US cents, so within 5% of the USD. (I'm hypersensitive about this because one of my tasks today was banking a USD cheque. When I do this, I like the AUD to be much lower in value than the USD! Not today!)
The two retailers I checked were asking $200 and $300 more than the US price of $499 (B&H and Amazon) and even at those prices, I was assured, the LX5 is selling like hot cakes.
The mad thing is that for the money these guys are asking, we could be buying the LX5 + the filter/auxiliary lens adapter + the wide angle 0.7 auxiliary lens + the roughly $60 postage to Australia. That would total a few dollars more than the $200 extra but we would have nearly a $100 saving buying that package from the US rather than buying from our friendly local retailer.
And yes, I know the local retailers have to include 10% GST (value added or sales tax) but that adds only 10%, not 60%!!! And yes, I do understand retail and pricing -- I'm the co-author of Success in Store , a book on the subject. One piece of advice my mate Gordon and I give to storekeepers is to identify your competition and respond appropriately. These are two leading retailers who ought to have identified the internet threat. Or maybe they have, and are happily sacrificing volume for a giant mark-up.
I was in Melbourne for something else today but I couldn't resist checking a couple of stores for prices for the LX5. Well!!!
Bear in mind that today, the AUD is running about 95 US cents, so within 5% of the USD. (I'm hypersensitive about this because one of my tasks today was banking a USD cheque. When I do this, I like the AUD to be much lower in value than the USD! Not today!)
The two retailers I checked were asking $200 and $300 more than the US price of $499 (B&H and Amazon) and even at those prices, I was assured, the LX5 is selling like hot cakes.
The mad thing is that for the money these guys are asking, we could be buying the LX5 + the filter/auxiliary lens adapter + the wide angle 0.7 auxiliary lens + the roughly $60 postage to Australia. That would total a few dollars more than the $200 extra but we would have nearly a $100 saving buying that package from the US rather than buying from our friendly local retailer.
And yes, I know the local retailers have to include 10% GST (value added or sales tax) but that adds only 10%, not 60%!!! And yes, I do understand retail and pricing -- I'm the co-author of Success in Store , a book on the subject. One piece of advice my mate Gordon and I give to storekeepers is to identify your competition and respond appropriately. These are two leading retailers who ought to have identified the internet threat. Or maybe they have, and are happily sacrificing volume for a giant mark-up.