Canon could recapture more lost sales right in an easier way. Their own over aged, and no long relevant Compact Camera Line, is screaming for a much needed overhaul. That is a much great potential danger to Canon than Canon's lack of an EVIL cameras specifically.
If you really look rather closely, the EVIL market is over priced and almost stagnant. The P+S/Compact Camera line is a much larger "hole in the boat" than the lack of a Canon EVIL camera.
The S-90 and G-11 are good cameras but fast becoming ready for replacement. The SX-210 was Canon's shot at the compact zoom class of cameras, and it was a poor design that resulted in more than a few "design warts" that are not easily overcome. Therefore sales have lagged precariously on the SX-210.
The new SD-4000 has wonderful potential, but it too has "design warts." It is another "not fully planned out" design that has been forced into a let than perfect introduction time window. It has soft images, less than perfect, high ISO capability, which was supposed to be its key selling point, and popped up with no introduction. It just suddenly was on the market.
The Canon super zoom, the Sx-20 is over due for replacement, and the SX-1 has been discontinued. The best options out there are the Fuji HS-10 and the panasonic FZ-35/38.
With the S-90, G-11, SX-210, and Sd-4000 selling at the around $300 price point and above, one has to ask what what Canon cameras fill the market below the $300 and $400 price point? All canon has is the overly aged Sx-120 which is now selling for just $179, and a group of equally over aged SD series cameras.
Shoppers in the under $300 market are walking over to the Panasonic camp with great regularity.
Sarah Joyce