This is the as far as I can make of it from reading the news and the actual financial report from Pentax. Pentax started to make a profit for the quarter ending 30 Sept 2009. The quarter ending 31 Dec also showed a profit, albeit reduced one. Reading the fine prints showed that the profit appeared to be from medical intruments and restructuring etc rather than camera sales, which though increasing has seen revenue reduced due to competitive pricing. The exact picture is hard to tell because of vague wording, but it is most likely that they are still not profitable yet. The latest interview with Hoya also mentioned a desire to be profitable in 2010. All that seem to indicate that Pentax is just about to surface now. The good sales figures of new models, esp the K-x, seem to support the general optimism that it will turn a profit, although there is a big question mark about how much this may be affected by the release of the 645D camera. That effect could be either way. In short, things are looking better than before and something appears to be moving, if Pentax does not stumble with its new moves.