Let's see... the 4/3 lens lineup is already very good.
it needs a long zoom, a handful of primes, a portrait prime and a fast wide, of course the 100 macro is still on the 'roadmap'.... thats cheery..
Intermediate and above, the glass is the envy of the other makers, and represents a fairly complete line.
its nothing like 'complete'
Plus, current 4/3 sensors aren't much better than the ones made a year ago.
thats b/se, they are sensors that were made a year ago, nothing has happened since
Now here's M4/3: selling like hotcakes, a brand new market where M4/3 can establish itself as a real contender, not much competition for the time being, but two major companies getting ready to dive in: Nikon and Sony.
So what do we do at Olympus? Do we put our resources into cranking out a marginally improved E5 that the complainers probably won't buy because 'it's not good enough'?
consider this, there is little point to a 'pro' model, without any 'pros'. If they are going to run a pro line, they have a responsibility to keep it up to date. I dont know about their business, but mine operates on certainties, not empty promises ans 'oh we cant say' bi-lines
Or do we pour all of our resources into this new, hot selling market, and improve the line enough to make life very hard for Nikon and Sony when they do get something to market, knowing full and well that most of the electronic advances will port straight to a 4/3 body with minimal changes? And those 4/3 owners who want the better performance today can simply buy a Pen and an adapter?
christ, ni
Do we put out a revised 630 that isn't much better than the current 620? Or do we react quickly to market feedback on the lovely but pricey Pens, and bring out a low cost, consumer model with a popup flash, that is rapidly becoming the darling of the M4/3 world? And selling like hotcakes, too.
Hmmm.... tough choice...
actually it aint
when those competitors you announce get into mirrorless, much of their work will be stilted. Then they will have wrecked 4/3rds with seemingly endless delays for another format with just as much competition, still sound smart to you ?
4/3rds already operates in a competitive environment, and would be doing a lot better IF IT ACTUALLY HAD SOMETHING INTERESTING TO SELL....at this rate we are becoming the camera equivalent of Morgan Cars, the camera shop of the Soviet Union
we are deficient of bodies and lenses, so their answer to this is to go and start another format. Well thanks dudes, but that format isnt my gig. They should have made certain they had the production capacity to do both (which is what they assured us they had), not 1/2 a job of each.
great
tell that to my clients, tell that to my competitors
All of the sensor improvements found in the EPL1 will be seen next fall, probably in a 620 sized body. And we'll all be very impressed. Olympus can support both lines, because they're so similar, and share a lot of common functionality.
to which, they are already out of date, nice plan....
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