So many people have different views on this subject of filters, canon says only use canon filters with their lenses, we all know others work just as well though so canon wants to sell their filters I'm sure.
A few things I've noticed after reading and thinking the subject over a lot, some times 2+2= 4 no matter how you cut it.
1) Only use a filter when you have to, I shot wildlife in the woods and don't need a protection filter, the higher the cost of the lens the moe careful you will be I'm sure.
2) When you need to use a filter get one with coatings and made of real glass, most middle priced filters will do about the same.
3) Learn how to use the filter and when to use a filter, and the difference the filter will have on your images, and digital cam and what settings it may or may not need.
4) Most people seemed worried more about brand name then the filter it self, they show tests some one took using them, in ways most of us will never use them and moving the lens a little would make a big difference either way.
5) A bad filter will tint images and could mess with the AF even, and if you use a filter you should test it before using it, because I'm sure having coatings on sensors and lenses, and then filters put 3 different coatings into the mix, may well cause problems in some settings.
There are likely as many differences with the same filters, as there is with different filters, and testing filters with shots that are not likely to be used much, or the person taking them would be careful to start with, is not very telling about how good a filter is or is not.
For me I'm going to be careful with my gear because it cost so much, and protecting it needs to come from be careful, or it's going to get hit or dropped even with a filter on it for protection. So I don't use a filter to protect it so I don't forget, to be careful in the first place, it's some thing to think about and works for me.
--
My psig photos at photosig
http://www.photosig.com/go/users/userphotos?id=169695