There is just too much fine print and red tape involved.
You pretty much have to jump through hurdles to get what you thought was a "good deal." They actually design all these obstacles so they won't have to pay 100% of the claims made.
In the industsry, they call this "breakage" and they plan it so a significant portion of the people motivated to buy due to a rebate never get a rebate. By doing this a $10 rebate offer may end up only costing them an average of $6 per sale made.
My feeling is... if they want to put something on sale, then just cut the price ("instant rebate"). If I have to fill out forms, meet deadlines, send in proof of purchase, send in my reciept and dot every "i" and cross every "t", then I will pass on the deal.
--
Marty
http://www.flickr.com/photos/marty4650/sets/72157606210120132/show/
http://www.fluidr.com/photos/marty4650/sets/72157606210120132
Olympus E-30
Zuiko 9-18mm
Zuiko 14-54mm II
Zuiko 40-150mm I
Zuiko 70-300mm
Zuiko 50mm f/2.0 macro
You pretty much have to jump through hurdles to get what you thought was a "good deal." They actually design all these obstacles so they won't have to pay 100% of the claims made.
In the industsry, they call this "breakage" and they plan it so a significant portion of the people motivated to buy due to a rebate never get a rebate. By doing this a $10 rebate offer may end up only costing them an average of $6 per sale made.
My feeling is... if they want to put something on sale, then just cut the price ("instant rebate"). If I have to fill out forms, meet deadlines, send in proof of purchase, send in my reciept and dot every "i" and cross every "t", then I will pass on the deal.
--
Marty
http://www.flickr.com/photos/marty4650/sets/72157606210120132/show/
http://www.fluidr.com/photos/marty4650/sets/72157606210120132
Olympus E-30
Zuiko 9-18mm
Zuiko 14-54mm II
Zuiko 40-150mm I
Zuiko 70-300mm
Zuiko 50mm f/2.0 macro