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A230 cheapest DSLR ever @ £299.00 ??

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So in the UK these cameras may now actually sell at the prices that they were originally designed to sell at ? The main reason why sales to date have been slow is that the original launch prices were too high.
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Keith-C
 
The A200 kit was selling for about £250 as far back as May.
 
I'm sure Jessops cleared out their silver Nikon d40 at £190 last year.

Dixon's tax free airport shops also sold the A350 at £290 after cashback last christmas. I know because I bought one before flying on Christmas eve (now replaced with an A700).
 
To be fair Vaughan was talking about current DSLRs not obsolete models. It is also true , however, that right now anyone wishing to buy a currently available model that there are cheaper , decent DSRs in the shops.

It is also true that anyone who has concerns about some of the missing features on the 230 series & is dithering over value for money issues that a timely price reduction before Christmas may well help to tip the balance in Sony's favour !
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Keith-C
 
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