All of Sony's 2009 releases show the same problem.
A year ago, when someone new to the hobby was asking, it was easy to recommend some Sony Alpha to them. Either they were top-notch technology (A700), or they were positioned at a very interesting price point (200/300). And there was always a good way to trade up.
Then, Sony spent a year or more worth of development money on:
- Removing features
- Being left in the dust by the competition in terms of features that the market seems to recognize as "must-haves" (video, or LiveVeiw in every camera)
- Lowering build quality
- Forgetting to improve on image quality of their volume products (230/330 series)
- Collecting the worst dpReview verdict for a dSLR in years
- Producing a fantastic but ascetic dream machine of an SLR that unfortunately became so big that it's barely transportable (A900)
- Upping prices for most products (well, they have come down a bit since, and: exception: A850).
So, with half a dozen new models, there is nothing that could be considered a "wow" camera (as the A700 was), not even for someone who is biased (like me) by having a wide array of lenses. Take $150 off the price of the A500 and we might get there.
The big hole in the lineup between A550 and A850 could be filled either by a pro-level APS-C body or by an entry-level Full Frame body (entry-level not only by price; add the "Begginers only" features like flash, LiveView, Video, Face Detection - in a body half the size).
Back to the A7xx: I hope that the long silence (after all, Sony hasn't released a new camera in almost two months!

) means that they are working on something really ground-breaking. Something that could put Sony back on the map in the DSLR business as a prime contender. Something that can be considered a true "WOW" camera.
I rarely rant here on the board, but after using Minolta, Konica-Minolta or Sony gear for almost 25 years (and 1/2 a year with the A700), I am underwhelmed by what Sony is currently offering. Thankfully I don't need a new camera right now, but hopefully something really interesting will be available by the time I want (or need) a new one.
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Georg
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Minolta 9000, 9xi, 5D, Sony A700. 17-35mm f2.8-4, 50mm f1.4, 24-105mm, 70-300mm G, 100-300mm APO, 500mm f8 Reflex. Metz 45CL-4 digital, Sony HVL-42