Finding the Olympus dslrs at B & Ms is not easy. You generally won’t find them on the shelves at Target, Walmart. Sears, etc. The Best Buys around here don’t have them on the shelves. There’s one good photography store in the area that carries Olympus dslrs. I think this has to really hurt market share. Many folks go into a store looking for a “good camera” but not looking to spend a ton of money. They can see and hold the Canons, Nikons, and Sonys. And that’s what they’re going to buy. You have to seek out Olympus dslrs.