New FF Sony camera. Great news for Nikon user

FWIW, I hardly see the A850 as a "barebones" FF. The only difference between it and the A900 is the VF and 3fps, and the VF is still bigger than the D700's. Granted, the D700 has a much more advanced AF, but everything else is relatively similar. The A850 is still a better body than the 5Dii, outside of the video thing. A barebones fullframe, to me, would be more of a plastic bodied deal, like a D90 with a FF sensor.
 
You are right, the D700x (or whatever it is called) will have to be competitive but it will be priced at its market segment level of $3000, the market segment the Canon 5D Mark II is in. But it will be much better than the new full frame Sony A850 and therefore it will stick to its $3000 price tag. Unless Nikon decides to compete more and reduce the price further.

I always applaud Canon when they produce a competitive camera against Nikon and I do the same today with Sony. Congratulations to Sony for producing a $2000 full frame camera. It is the right step in the right direction.

It is my hope that Nikon will soon produce an entry level (for the D40) that is full frame and get rid, once and for all, of the transitory DX sensor that was just that, temporary until the time full frame sensors would be easier and cheaper to produce.

Congrats to Sony! And Nikon, stay alert and give us a D700x that will be amazing.
 
The base ISO of the A850 seems to be ISO200. It is ISO 100 for the A900. Looks like the new model got a better 2 step noise reduction process implemented.
FWIW, I hardly see the A850 as a "barebones" FF. The only difference between it and the A900 is the VF and 3fps, and the VF is still bigger than the D700's. Granted, the D700 has a much more advanced AF, but everything else is relatively similar. The A850 is still a better body than the 5Dii, outside of the video thing. A barebones fullframe, to me, would be more of a plastic bodied deal, like a D90 with a FF sensor.
 
I don't know, where you want to get it much better? The Nikon might have a faster AF, but the the Sony has a built in anti vibration system, that works with every lens you put on it. That hard to beat. We have to pay for overpriced VR lenses, and can hope that Nikon implements VR in our favorite focal length.
But it will be much better than the new full frame Sony A850 and therefore it will stick to its $3000 price tag. Unless Nikon decides to compete more and reduce the price further.
 
It's terrific news for those that want and are willing to pay for bare bones 24mp > FF cameras. That wouldn't be a huge part of the market.
None of the sonys are as capable as the cameras that I already have, with the > exception of MPs and MPs are certainly not the most important part of the > camera, IMO. If it were, the kodak SLR/n would have been a best seller instead of > a dud.
.A900 and A850 are not barebones. Just because you want them to be , doesn't make it true. You just don't get the point that Sony made a very good, solid, high resolution tool for photographers.

Sony didn't implement all possible features to keep the price down - sure, but they only left out those features that are more of marketing talking points than anything else.

As much as anyone may want to deny it - Sony is making some strong statements in the DSLR world with A900/A850. Don't forget it - it was the A900 which pushed the Canon and Nikon to drop prices from $3k to around $2.7K. And now with a $2K A850 - it is very likely to push Canon and Nikon to also follow (not lead, but follow) and release "no BS" photo tools in a way of solid, but no-nonsense FF cameras.

You are still free to buy D3x or 1Ds3 if you want all the features, bells, whistles and non-removable battery grip. But you would be in the minority. Most of users want good, but cheaper cameras.

I still think that buying cameras that cost thousands of dollars is ridiculous. But I still buy them because they are such a fantastic tool. Remember the old days when top film cameras that were almost bulletproof and a pinnacle of 35mm development cost just slightly more than $1K? You could pick up an excellent one for $500!

This is the direction digital cameras are going, but it will take time. First digital cameras had almost no features, 2-3mp and cost thousand dollars. Progress is a wonderful thing - and A850 is progress - lower price for an excellent camera.
 
It's terrific news for those that want and are willing to pay for bare bones 24mp > FF cameras. That wouldn't be a huge part of the market.
None of the sonys are as capable as the cameras that I already have, with the > exception of MPs and MPs are certainly not the most important part of the > camera, IMO. If it were, the kodak SLR/n would have been a best seller instead of > a dud.
.A900 and A850 are not barebones. Just because you want them to be , doesn't make it true. You just don't get the point that Sony made a very good, solid, high resolution tool for photographers.
High res. Yup, got that part and already stated so. Capability and features, that's what I was talking about, that none of you sony lovers are getting. You girls need to lighten up and not be so defensive. The sonys are nice cameras, but they do not have the features/capability that I'm talking about. Capability and features are important to a large segment of the market, or there wouldn't be any cameras that had those features and capability.
Sony didn't implement all possible features to keep the price down - sure, but they only left out those features that are more of marketing talking points than anything else.
Nonsense. High ISO performance, frame rates, AF capability, and so on and so on. Those are things that I use every day. Now, if you don't want them and are willing to give up those things, the sony looks like a good deal.

Different strokes for different folks, but don't kid yourself that MPs is the be all, end all that trumps everything else. That goes exactly to the point I made about the kodak slr/n. That camera was out and failed, many years ago, because MPs are not the be all, end all.
You are still free to buy D3x or 1Ds3 if you want all the features, bells, whistles and non-removable battery grip. But you would be in the minority. Most of users want good, but cheaper cameras.
More nonsense. Any FF camera owner is in the minority, even in sony land. LOL Regardless, I'd much rather have my d700 or even a d300, than a bare bones camera with 24mp. Features that enhance capability are important and are worth money, whether you understand that or not.

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Kerry

I'm surprised you view it that way, I think it's terrific news, even industry shake up news! I wish Sony would have priced it at $1,990 to claim that they're the first and only 24 MP FF under $2k.
It's terrific news for those that want and are willing to pay for bare bones 24mp FF cameras. That wouldn't be a huge part of the market.
Kerry

You keep talking about "Bare Bones" "Bare Bones" as if it's some kind of virus, have you not seen or used Leica cameras? Less IS definetely more be realistic for an experienced photographer all you need is flexibility of controls for exposure & WB, and a solid focusing system. Live View, Virtual Horizon, GPS, Video, MP3 Player, etc. they're all bells and whistles but don't affect photographic IQ one bit.
1- Everything you state in your post is mainly personal, you need to look at this from a neutral point of view targeting the market at large
It's not personal. :-) As JJ wrote below, features are worth money. Capability is worth money. None of the sonys are as capable as the cameras that I already have,
Your entire post was that you already have a D300 and D700 so the sony camera to you is irrelevant. Again is not about "you" is about how the Sony pricing and sensor affect the market and I think it affects it in positive way.

with the exception of MPs and MPs are certainly not the most important part of the camera, IMO. If it were, the kodak SLR/n would have been a best seller instead of a dud.
 
I started setting the stage for my move to a D700 about 6 months ago. Slowly reworked my lens line up, picked up a D90 as an interim camera, etc.

A funny thing happened along the way; more options started becoming available. As someone who wanted to move to full 35mm (I have my reasons and this would be a different post), the new developments from Sony are interesting. Not because I wanted a D700X, but because it is even cheaper than the D700 i was seeking.

Having a bunch of quality lenses makes me pretty liquid as they would sell quickly.

i see two different scenarios
  • A D700 price drop and get one anyhow
  • Sell out and move to Sony
A D700X really doesn't interest me. The extra megapixels would be fine, but I'm still ok with a 12MP D700, but equally fine with higher MP and lessor ISO performance of the A850.

They should also be regarding developments in the portable platforms such as the micro 4/3's. In short they had an advantage for a while but seem a little stuck in the mud since the D700. Sony, Panasonic and Olymous are firing innovative shots that I think they need to take seriously.

I do think Nikon has to be regarding this release very carefully, I sure am.
Now Nikon has no choice, but release D700x at a really competitive price.
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Incorrect. The A900's base ISO is also ISO 200. ISO 100 is an extended ISO on both the A850 and A900.

Kerry, the A850 is certainly competitive in specs to its competition, especially the 5Dii.
The base ISO of the A850 seems to be ISO200. It is ISO 100 for the A900. Looks like the new model got a better 2 step noise reduction process implemented.
FWIW, I hardly see the A850 as a "barebones" FF. The only difference between it and the A900 is the VF and 3fps, and the VF is still bigger than the D700's. Granted, the D700 has a much more advanced AF, but everything else is relatively similar. The A850 is still a better body than the 5Dii, outside of the video thing. A barebones fullframe, to me, would be more of a plastic bodied deal, like a D90 with a FF sensor.
 
Excellent Post!

I think this is a crucial time for camera manufacturers. similar to the years 2000 to 2003 in the PC business. During that time new PC's were coming out so fast & furious with newer, better, faster processors that the top of the line model would be outperformed by the bottom of line model with-in 1 year.

I did not see the need to upgrade my D200's to D300's and the price difference for a D3 was too much for two bodies. Now I can literally buy two 24MP FF cameras, for the same price I bought my D200's in 2005. So in realtive pricing points it took just 4 years for the technology to become obsolete (relatively speaking if you had $4k would you buy two D200's or two Sony 24 MP FF)

These cycle times will only keep getting shorter and shorter, Nikon can't afford to sit on a 35% above market price point with a 12 MP sensor, they'll become irrelevant with-in one cycle.
I started setting the stage for my move to a D700 about 6 months ago. Slowly reworked my lens line up, picked up a D90 as an interim camera, etc.

A funny thing happened along the way; more options started becoming available. As someone who wanted to move to full 35mm (I have my reasons and this would be a different post), the new developments from Sony are interesting. Not because I wanted a D700X, but because it is even cheaper than the D700 i was seeking.

Having a bunch of quality lenses makes me pretty liquid as they would sell quickly.

i see two different scenarios
  • A D700 price drop and get one anyhow
  • Sell out and move to Sony
A D700X really doesn't interest me. The extra megapixels would be fine, but I'm still ok with a 12MP D700, but equally fine with higher MP and lessor ISO performance of the A850.

They should also be regarding developments in the portable platforms such as the micro 4/3's. In short they had an advantage for a while but seem a little stuck in the mud since the D700. Sony, Panasonic and Olymous are firing innovative shots that I think they need to take seriously.

I do think Nikon has to be regarding this release very carefully, I sure am.
Now Nikon has no choice, but release D700x at a really competitive price.
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...is going to kill sales of the Civic Si. The two are conceived with very different buyers in mind. The very things that drove me to the D700 and D3 are missing from the a850, making it, essentially, a non-starter.

The only folks cross-shopping these cameras, I suspect, are those who really have no idea what they need from a camera, and they'll always be chasing whatever's newest.
Now Nikon has no choice, but release D700x at a really competitive price.
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Or who might like to shoot landscapes. I don't need 5 fps or collosal high ISO for that. The resolution however would be most welcome.
The only folks cross-shopping these cameras, I suspect, are those who really have no idea what they need from a camera, and they'll always be chasing whatever's newest.
Now Nikon has no choice, but release D700x at a really competitive price.
Kabe Luna
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...is going to kill sales of the Civic Si. The two are conceived with very different buyers in mind. The very things that drove me to the D700 and D3 are missing from the a850, making it, essentially, a non-starter.

The only folks cross-shopping these cameras, I suspect, are those who really have no idea what they need from a camera, and they'll always be chasing whatever's newest.
I think this is the very well said. I shoot mostly fine art/landscapes/studio, so the FF Sonys make sense for me, but, if I was into lowlight/sport shooting, I'd add a D700 in a second. Different tools for different jobs.
 
They are understandably not competing with Nikon (they are often partners in sensor development, after all), but very aggressively attacking Canon on value-per-dollar. When the eventual Nikon D700X/D800 comes to market, its features and performance will target an entirely different group of users than the cost-conscious full-frame aspirants Sony is targeting with the A850 and its (apparently) restyled and rebranded Tamron 28-75/2.8 "kit" zoom.

Assuming the lens lineup meets your needs, the a850 looks like a tremendous value for landscape and studio photographers as well as hobbyists/enthusiasts making the transition from 35mm film. For these folks, there won't be any perceived limitations at all in the a850. A smart move, I think, by Sony, especially if they are just about ready to take the wraps off an a900 successor (or even a model above it, as they've stated that a truly professional Alpha is coming) just in time to steal some thunder from Canon's seemingly-imminent 1DsIV announcement. Wouldn't that be fun?!?
Or who might like to shoot landscapes. I don't need 5 fps or collosal high ISO for that. The resolution however would be most welcome.
The only folks cross-shopping these cameras, I suspect, are those who really have no idea what they need from a camera, and they'll always be chasing whatever's newest.
Now Nikon has no choice, but release D700x at a really competitive price.
Kabe Luna
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Guess what - to some high ISO is not as critical as resolution (studio, landscape, etc). Same goes for weddings - high dynamic range (to get both shadows and highlights) and high resolution are important.

For others - high ISO is much more important for concerts, night photography, etc.

But non of this makes D700 or A900/A850 bad. They are just different. 5FPS on A900 is very good. Moving 24mp of data is hard and comes with a price. Look at D3x - it can go faster, but it costs so much more. Look at 5D2 - 3.9fps. Its not that Sony or Canon don't want these cameras to go faster - but would cost the photographer major $$$.

The reason why D700/D300 can go as fast as they do is because they move less data and that means they need less of those expensive components and advanced data path's.

Same goes for AF - A900 is better than 5D2 at tracking, locking and accuracy... but then none of them are meant for sports anyway. I'll give you that Nikon has probably the best AF module int he market, but they put it in along with all the other best components you get an $8K D3x.

Given the choice (and no lenses, flashes in any system) I don't see D700 as having a clear over-all advantage over the A900. It does fare better against A850 due to FPS difference, and high ISO bug that's about it.

In either way - you like Nikon - great, stay with it. But bashing another system is just pointless and makes you look like a fanboy.
 
Yep I agree. The 850 meets my more limited enthusiast needs but I'll wait a while to see (November or so) where Nikon goes. I put more of my money into lenses. I just don't have the budget to play the camera upgrade game a great deal. My last major body spend was to buy the D200 new. Since then I decided that my glass was more important. I'd prefer a Nikon with similar specs to the 850 since I already have a nice wide (20-35mm) and the 80-200mm af-s and 80-400 VR.

Ahh... I didn't know their 28-75 was the Tamron. Not that that's bad but I'll be curious to see how it fairs on full frame at that pixel level. The thing holding me back with Sony is the cost of their good glass. Those cost a pretty penny.
They are understandably not competing with Nikon (they are often partners in sensor development, after all), but very aggressively attacking Canon on value-per-dollar. When the eventual Nikon D700X/D800 comes to market, its features and performance will target an entirely different group of users than the cost-conscious full-frame aspirants Sony is targeting with the A850 and its (apparently) restyled and rebranded Tamron 28-75/2.8 "kit" zoom.

Assuming the lens lineup meets your needs, the a850 looks like a tremendous value for landscape and studio photographers as well as hobbyists/enthusiasts making the transition from 35mm film. For these folks, there won't be any perceived limitations at all in the a850. A smart move, I think, by Sony, especially if they are just about ready to take the wraps off an a900 successor (or even a model above it, as they've stated that a truly professional Alpha is coming) just in time to steal some thunder from Canon's seemingly-imminent 1DsIV announcement. Wouldn't that be fun?!?
Or who might like to shoot landscapes. I don't need 5 fps or collosal high ISO for that. The resolution however would be most welcome.
The only folks cross-shopping these cameras, I suspect, are those who really have no idea what they need from a camera, and they'll always be chasing whatever's newest.
Now Nikon has no choice, but release D700x at a really competitive price.
Kabe Luna
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Kabe Luna

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Kerry

I'm surprised you view it that way, I think it's terrific news, even industry shake up news! I wish Sony would have priced it at $1,990 to claim that they're the first and only 24 MP FF under $2k.

Now some points of Rebuttal

1- Everything you state in your post is mainly personal, you need to look at this from a neutral point of view targeting the market at large

2- This puts the big time emergency brakes to this ridiculous Nikon price hikes over the past year, especially blows out the ridiculous Yen to Dollar lame excuse for raising prices. From car manufacturers to electronic equipment, I think Nikon is the only company that has raised prices in a depression and used this lame excuse.
Not true at all. Canon has raised prices on their existing lenses as well–although their continual rebates take the sting out for the consumers. And their bodies, with the exception of the XD-series, are mostly loss-leaders, I suspect–enticements to consumer lenses and other accessories where margins are higher.
3- Sony makes the sensors for Nikon, granted, Nikon does a lot of tweaking and customizing , but still how much can they mark it up from sony and still be competitive? 20%? OK If Nikon puts out a 24 MP FF camera completely stripped of bells & whistles @ $2,400 I'd buy it in a heart beat.
Sony sensors are the basis for a great many of the sensors in Nikon cameras, but not all of them. Specifically, the D2H/s and D3/D700 use sensors designed from scratch by Nikon and not manufactured by Sony. And even in the cases of Nikon uses Sony chips, their customizations often add up to substantially different (very often better) results.
4- Canon will likely counter with rebates to bring their 5DII to around $2,200
Indeed, Canon always competes on price and the breadth/strength of their lens system. No suprises there. It only gets them so far, though.
5- Oly doesn't give a hoot , they target the other side of the market which is small and light 4/3 sensors and their new micro 4/3 system and PEN system, smart very smart.
Yet, Canon and Nikon still sell far more entry-level cameras than Oly, which hasn't seen a significant increase in market share in years, IIRC. So, how smart is their strategy, really?
So where does that leave Nikon? At the very least they would have to lower the price of the D700 to $2k to stay competitive, offering a 12MP cam vs a 24MP cam they's have to rely heavily on the "Nikon" brand name
The D700 doesn't need to compete on brand recognition. It's the single most versatile camera on the market today. 95% of users don't need more than 8MP let alone 12. And, short of lacking video and some esoteric Live View functions than most users would never know existed, it'll be years before the D700's total potential is exceeded by the competition. Do you realize how large a market there is for a single DSLR that does most everything well? Why do you think Canon is selling so many 5DIIs? It's a jack of all trades, that's why. Do you think there's be nearly as much interest if it were a stripper like the a850, regardless of price? That, essentially, is what the original 5D was, and sales were never what Canon (or the market) anticipated.
Again for the poeple who have already chosen their political parties and invested over $10k in glass , this doesn't mean much.

For the hundreds of thousands, perhaps millions of D40, D50, D60 users who got into photography in the last few years, don't have that much money invested in glass and are now looking to upgrade, a 24 MP FF camera at only $400 more than a D300 is an absolute bargain.
Now when they give up so many of the features and functions they've become accustomed to with their D40/50/60/80/90. Very few hobbyists want to deal with the need for additional processing power and mass storage that comes with snapshooting at 21MP.
Don't get me wrong I love nikon gear and Nikon engineers , I hate the Nikon executive branch and suits , they don't listen to customers, they listen to spreadsheets, and have their heads burried in the sand.
There was a time when I'd have agreed with you, but lately I'd say Nikon is doing far more right than wrong.
Now Nikon has no choice, but release D700x at a really competitive price.
I don't see how that sony would affect the price of a d700x. It's a stripped down, bare bones camera. If you want high MP and don't care about any other features, it's probably a nice camera to have. Might even be worth adding to a nikon kit, for specific jobs.

If one assumes that the d700x will have the same feature set that the d700 has, there's no way that they'll price it below the d700....... :)

If I had to choose between a d300 or the new sony, it's a no brainer for my needs, the d300 would be in my bag, no question. Given that I already own a d700, it's really not even a consideration for what I do.

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http://www.garlandcary.com
 
Ahh... I didn't know their 28-75 was the Tamron. Not that that's bad but I'll be curious to see how it fairs on full frame at that pixel level. The thing holding me back with Sony is the cost of their good glass. Those cost a pretty penny.
FWIW, Konica Minolta used to make a version of this Tamron as well, and it tested better and had slightly better optical qualities compared to the Tamron. I expect the Sony to follow suit.
 
What if nikon introduced the D700x at the current price of a D700 and then drop the D700 to around the sony A850 price(or as close as possible). Would this be a financially viable idea for Nikon? They could keep the D700 sensor run going for another 2 years with this strategy, doesnt that stretch out the cost of producing the sensor to a point where they could afford to drop the price? Then again what the hell do I know, I'll bring this idea up at the next Nikon board meeting I attend. lol
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Yep I agree. The 850 meets my more limited enthusiast needs but I'll wait a while to see (November or so) where Nikon goes. I put more of my money into lenses. I just don't have the budget to play the camera upgrade game a great deal. My last major body spend was to buy the D200 new. Since then I decided that my glass was more important. I'd prefer a Nikon with similar specs to the 850 since I already have a nice wide (20-35mm) and the 80-200mm af-s and 80-400 VR.

Ahh... I didn't know their 28-75 was the Tamron. Not that that's bad but I'll be curious to see how it fairs on full frame at that pixel level. The thing holding me back with Sony is the cost of their good glass. Those cost a pretty penny.
Konica Minolta also had a modified variant of the Tamron 28-75/2.8 (which I own and love) and by most accounts was a better lens than the base Tamron. Apparently different coatings, aperture blades and better QC from what I had read. In any case the KM 28-75/2.8 is fairly well regarded in the A-mount camp - no CZ 24-70 but still a very good lens. Hopefully the Sony version will follow a similar path.

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