You know how much I hate to disagree with you, Barry, but I think writing off lens corrections as 'software tricks' is a rather simplistic and reductive way of looking at things.
Nikon has been doing CA correction in-camera and Canon's DPP will correct for lens distortion. How do you judge the point at which image optimisation tips over into 'software tricks?'
Choices..do users have the option to disable the distortion correction in jpegs on Panasonic cameras??
What happens if you want to use non correction supported raw software?
And if it allows the creation of lenses that are smaller and more convenient (and produce similar results when processed using the methods used by the vast majority), than would be possible otherwise - Micro Four Thirds, for example - is that still trickery or is it making intelligent use of the available technology?
But what happens when companies make claims, but are using tricks to beef them up?
For example
http://www.panasonic.co.uk/html/en_GB/Products/LUMIX+Digital+Cameras/Stylish+Compact/DMC-LX3/Overview/1464999/index.html
A direct quote from that:
"The f/2.0-f/2.8 bright Leica DC VARIO-SUMMICRON Lens guarantees premium quality with minimal distortion and edge-to-edge sharpness. Even with the 24mm wide angle,the DMC-LX3 displays less distortion than competitor models thanks to Leica DC lens"
Now I don't expect a reply, but the problem is less using corrections, but not being honest about it! And to go even further..to make specific "optical" claims, which we know are simply not true at all.
So it's not purely anti corrections..it's about choices, and being upfront about it.
Users should be able to bypass the corrections (real raw, not modified raw), and jpeg too.
Companies should not make claims about lenses, when they are using software to do it.
I won't link to the tests of the LX-3 optics, but let's just say, Robin Hood would be put to shame ;-)
So I am not anti corrections 100%, just we need to be careful here..smart maybe, but potential sneaky as well.