Whatever is coming from Sony, it will rattle the industry.
I have been in commercial television production for 40-years.
No camera maker in those years has established itself like Sony.
It is like RCA in the old days. But, Sony won't get bought out by General Electric.
(Which incidentally, was one of the companies, along with Westinghouse,
A T & T and the U.S. Navy that established RCA in 1919-1920 and made David Sarnoff the boss)
If Sony markets right, eases its demands on inventory minimums, ( not everyone is B & H) allows vendor discounting, gets liberal in giving vendor incentives, gives freebees and low-leasing availability to the right targets...the newspapers and their web masters, photography schools, etc.... it won't take a generation to reach the top. I believe this.
More On Discounting and Pro Service:
Sony discounts its video products to its established vendors. Sony must do the discounting with the DSLR vendors and not keep trying to get shooters mostly into Sony Style stores or the Sony Style Website to do their buying. Expand availability, allow vendor discounting and make rebates more common.
One more thing...Sony's professional service to TV stations and production companies is excellent. It must be likewise for still pros....who may find themselves, like it or not, shooting HD video with their Alpha 1000's, whether they like it or not.
Yes, this is a lot to expect. Sony has already done it for its enormous video
products line...it can do it again and quickly...if it wants to.