Yep 'er, just bought me a scalpel. Gonna start doin' surgery.
We headed right where we deserve to be as a nation.
If you can buy the tool, you can certainly gain the skills to
utilize it.
With this mentality, I might buy a Strad' and become the next '
World's Greatest Violinist ' ( probably couldn't make enough to pay
of the fiddle though).
Corey:
I understand your feelings. It is difficult to develop a talent,
through years of experience, and find that many people, whom you
view as customers or potential customers, do not have an
appreciation for it. However, as a businessman (something that
every succesful photographer must be) you must also be keenly aware
of the wants and needs of your target customer base.
I could afford to buy a CD made by the "World's Greatest
Violinist." However, I could not afford to hire the "World's
Greatest Violinist" to do an assignment, such as perform at my
daughter's wedding. It is not that I would not have an
appreciation for his/her great talent, but the cost of this talent
would be beyond what I could rationalize when compared to my need
for entertainment at the wedding. Were I to hire a photographer
for an assignment, I would have to make the same cost versus need
evaluation. It is not always a question of not understanding the
worth of the professional's work product, but often a question of
whether the extra quality recieved from the professional is worth,
to the buyer, the extra cost.
Likewise, I could buy one of a large run of prints made from an
image taken by the world's greatest photographer. However, no
matter how much I might be in awe of his ability, I could not
afford to hire him for an assignment.
If you have ever mowed your own lawn when you could have hired a
professional landscape company, or planted flowers or shrubs in
your yard when you could have hired the best landscape designer in
town, or you have ever fixed a leaky pipe or faucet when you could
have hired a professional plumber, or ever done any home repairs
when you could have hired a professional contractor, or ever signed
a contract without hiring a lawyer, or ever taken over the counter
drugs without consulting a doctor, etc., etc., then you know why a
potential customer might decide that, in some situations, hiring
the best available photographer is not in his best interest. He
may not be correct, but it is exactly this type of cost/benefit
analysis that we all make every day.
It is wonderful when our clients appreciate the value of our talent
and work product; however, as a businessperson, it is more
important that we understand the client's wants and needs.
Cliff