even if they made trillions that doesn't mean they didn't leave money
on the table and were immune to mistakes.
sales down & slow economy
dSLR share percent down significantly
actually their percentage hasn't changed that significantly .. nikon
has made greater inroads at the expense mostly of the smaller camera
companies. canon's always floated around the high 40's, low 50's
market share.
and besides, I hate to tell you the marketshare battle occurs on the
rebel and XXD series bodies, and definately not any camera that this
forum would be interested in. canon makes / sells more rebels in a
month than all the cameras in this forum does in a year.
and in economic times, a DIII replacement wouldn't be in order, but a
cheaper, sexier rebel will sell.
there's more people out that that will pay 500-600 for a camera, then
there is that will pay 4K+ for a camera.
so in tough economic times where sales are important - the last thing
that would make sense is a 1 series.