Just saying something doesn't make it so. There is a lot of evidence
to suggest that Samsung is spreading FUD; where is the evidence that
I am (apart from the fact that I'm just a forum poster, and Samsung
is a multinational company with a huge PR budget)?
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This is a lot of fanboy/cheerleader stuff.
Panasonic got their camera out, and the second model as well.
Samsung saw an opening to compete, and seeing no other competitors, took it. Only large-volume low-cost producers can dive into an entirely new format. Samsung is a major producer of consumer electronics; and they have the resources to do it.
No one knows exactly what Samsung has. Originally they spoke of a 2010 release, and now moved it up. They have the expertise in engineering to do it. They've been looking for bigger market share since the Pentax deal, and that deal got them lenses and a 14 MP sensor sale. The PK market won't do it for Samsung. They're doing well with cell-phone cameras and some compacts; but those won't carry the profits that interchangeable lenses will.
Samsung has made an announcement for later in 2009; and the industry now expects them to deliver. Pentax has some stuff in DSLR's, but was not ready for this show - so they brought out the megazoom. Pentax should show more in June; but it'll be rehashes of what's already there in components.
There's marketing, and there's reality. Samsung has several months yet to make their case by showing a production unit. If it arrives, they won't have a range of lenses - that range is filling out now for Panny, and they look really nice from the specs.
Plenty of room for two in this niche - and I want the choice. I'd prefer the APS-C sensor; so I hope that Samsung delivers. If someone is satisfied with 4/3, they have the Lumix. The contest, if there is one, will be in features, engineering and packaging - the first-look Samsung does look a bit bland, but they have time to fix that.
In ANY of these brand-oriented forums I don't expect objectivity; but some reality would be nice.
http://www.1001noisycameras.com/2009/02/samsung-wins-over-the-uk-market-for-2008.html
Samsung's hefty goal is to become the #1 market share leader in the world. Their evil plans for world domination got a step closer to fruition today as Amateur Photographeur UK reports that Samsung has indeed won the UK market for 2008 - they were the #1 market share leader with 16.2% of the market. They were also #1 in the last two months of 2008, which is of course the busy holiday shopping season.