I've followed many of the threads regarding the D3x price. I believe
I know where much of the market psychology behind the "D3x Revolt"
originates, and I thought I would offer up my analysis to see if
anyone else feels it has merit.
Like enthusiasts and practitioners in any creative/personal growth
pursuit, Nikon users expect there to be an upgrade path to
continually provide options that meet their growing needs. Cutting
right to the chase here, the anger at Nikon's D3x pricing results
from feeling ignored and unimportant.
Buying into a system (bodies, lenses, flash) means that the
manufacturer has convinced you to roll the dice believing they will
be there to suit your evolving needs at a price/performance level you
can handle. Many Nikon customers have wanted 20+ MP form Nikon since
it was first offered by Canon, long before Sony jumped in. We've been
more than patient, continually thinking "Nikon is a leader and they
will meet my needs soon", while fighting off the self-doubt that we
made a good decision
not to switch to Canon or Sony instead of
continuing to invest in Nikon equipment. The key words here are
"hope" and "soon". We know that we can get 20+ MP from Canon and Sony
for under $3k and then the D3x, using an almost identical Sony
sensor, is introduced at $8k which puts it totally outside the grasp
for most Nikon DSLR owners. By clearly inflating the price of its
first 20+ MP entry in order to go after a totally different market
(medium format) while leaving the rest of us hanging out to dry,
Nikon has essentialy said "Tough! You guys can wait until we choose
to service you."
Had Nikon simultaneously offered a D700x with a ~ $3,500 price, there
would have been no rebellion. Lots of existing customers would have
their needs met and the market would be happy and confident about
their future with Nikon. Now a lot of users seriously question
whether Nikon has a commitment to offer them the tools that, for a
couple of years running, they could have gotten elsewhere at an
acceptable price. And this happens while you are staring at your
$10k+ investment in proprietary Nikon equipment.
Companies rise and fall on choices of how to meet it's target
market's needs. I see the D3x debacle as a very, very bad strategy
for long term success. It is a lot of goodwill and positive feelings
undone in the span of a day. I think it is a marketing blunder of
massive proportions.
Anyone else have feelings along these lines?
--
Michael
http://www.michael-newberry.com