Canon XSi ad is misleadingly false

Mr Steve · Oct 29, 2008

A Canon video ad for the XSi (seen on the abcnews site) features continuous sequence shots that I think must be at least 8 frames per second. The XSi captures only up to 3.5 fps, which is a frame rate that could never capture these sequences.

Canon should stop these ads or be deservedly reported for false advertising. Even though Canon doesn't explicitly state that the shots were taken with the XSi, they clearly imply it and the ad is therefore fraudulent.

Steve Dudley · Oct 29, 2008

Mr Steve said:
A Canon video ad for the XSi (seen on the abcnews site) features
continuous sequence shots that I think must be at least 8 frames per
second. The XSi captures only up to 3.5 fps, which is a frame rate
that could never capture these sequences.

Canon should stop these ads or be deservedly reported for false
advertising. Even though Canon doesn't explicitly state that the
shots were taken with the XSi, they clearly imply it and the ad is
therefore fraudulent.

This is very serious . No Truth in advertising ! What next ?. I suggest you report it to the proper authorities immediately and then let me know how you go.

Regards

Steve

Mr Steve · Oct 29, 2008

Steve Dudley said:
Mr Steve said:

A Canon video ad for the XSi (seen on the abcnews site) features
continuous sequence shots that I think must be at least 8 frames per
second. The XSi captures only up to 3.5 fps, which is a frame rate
that could never capture these sequences.

Canon should stop these ads or be deservedly reported for false
advertising. Even though Canon doesn't explicitly state that the
shots were taken with the XSi, they clearly imply it and the ad is
therefore fraudulent.

Click to expand...

This is very serious . No Truth in advertising ! What next ?. I
suggest you report it to the proper authorities immediately and then
let me know how you go.

Regards

Steve

You're being facetious. I can appreciate that. Perhaps my tone was stronger than I intended. I don't really care how Canon advertises their cameras and I wouldn't bother to notify "authorities". But I the misleadingness of the ad should be pointed to Canon I feel. Amateurs who don't know better might be impressed by these action shots so much that they buy the camera expecting to get similar results, not realizing that it's impossible to capture such sequences with this camera.

Steve Dudley · Oct 29, 2008

Well Steve if you have taken umbrage with Canon at what you believe is a misleading claim well go ahead and point it out to them . I see many adverts that could be considered misleading I mean I have never been chased down the street by a group of Amazonian Nymphomaniacs after using a particular brand of aftershave but I live with that . Watch the box tonight and tell me just how many ads gild the lily or stretch the truth ,its called artistic license.

FireFromSkye · Oct 29, 2008

The ad uses the EOS 1Ds Mark III. It's a pretty well-known fact among those who cared enough to find out. There are no claims being made that relate to the speed so it's fine really. That's like having a commercial for a camcorder be recorded using another (more professional) camcorder. No one had a problem with that. Who buys SLR cameras based on a TV ad anyway?

--

FFS

Dave 2008 · Oct 29, 2008

--

this has been addressed a million times over by now, the ad is basically a year old and canon even had a lengthy video showing all of the production that went into it.

the ad says capture the moments, it didn't say look at this BA camera that took every shot in this video.

it was just saying let open your creative side, and its a cool commercial IMO and definitely got me more interested in photography again.

Your rant is just a waste of breath because no camera would be able to get those shots and obviously the angle is constantly changing. I originally thought the entire thing was shot with video camera and then just had photo cutouts over layed... so i thought it was cool any camera was able to do it. or 10 or 20 of them.

I bring my XSi to games now and I get shots that I never was able to with point and shoots..

Mr Steve · Oct 29, 2008

Dave 2008 said:
--
this has been addressed a million times over by now, the ad is
basically a year old and canon even had a lengthy video showing all
of the production that went into it.

Sorry, I never frequent this forum.

Dave 2008 said:
the ad says capture the moments, it didn't say look at this BA
camera that took every shot in this video.

Dave 2008 said:
Your rant is just a waste of breath because no camera would be able
to get those shots and obviously the angle is constantly changing.
I originally thought the entire thing was shot with video camera and
then just had photo cutouts over layed

I suspected the same -- 8 fps couldn't get these shots. Maybe 10 fps but maybe not. Anyway, I saw the video, quickly checked the camera's fps spec, and wrote my reaction. No wasted breath -- just some keystrokes that created a mild diversion for me. No rant really. Just an observation.

I was always impressed by the Kool cigarette commercials -- "It's springtime". But not enough to start smoking. You might be too young to remember those ads on TV.

Dave 2008 said:
I bring my XSi to games now and I get shots that I never was able
to with point and shoots..

I'm sure you do, but 3.5 fps is basically worthless for action sequences, so you're not helped with that feature -- and you probably know this already. You might as well use your finger to capture each shot individually, relying on timing and coordination.

wstaple · Oct 29, 2008

Wait, you mean that aftershave doesn't actually produce women crawling all over you? Great, there's $7.95 I'll never get back.....

Lemming51 · Oct 29, 2008

http://www.usa.canon.com/app/html/NFL/index.html?id=commercial

after the intro, click on "Rebel XSi Commercial" at the top. On the page that loads you can select the ad, or the video "Go Behind the Scenes ..." for the making of the video.

It is all about brand image and inspiration, there is nowhere in the ad the suggestion that the XSi is capable of extraordinary frame rates. Even so, it is not too far beyond the realm of possibility. The stills montage is about 20 seconds long. 7 scenes of about 12 shots each is about 84 images. The XSi is capable of 70 images in 20 seconds.

Mr Steve said:
A Canon video ad for the XSi (seen on the abcnews site) features
continuous sequence shots that I think must be at least 8 frames per
second. The XSi captures only up to 3.5 fps, which is a frame rate
that could never capture these sequences.

Canon should stop these ads or be deservedly reported for false
advertising. Even though Canon doesn't explicitly state that the
shots were taken with the XSi, they clearly imply it and the ad is
therefore fraudulent.

Mr Steve · Oct 29, 2008

Lemming51 said:
http://www.usa.canon.com/app/html/NFL/index.html?id=commercial
after the intro, click on "Rebel XSi Commercial" at the top. On the
page that loads you can select the ad, or the video "Go Behind the
Scenes ..." for the making of the video.

It is all about brand image and inspiration, there is nowhere in the
ad the suggestion that the XSi is capable of extraordinary frame
rates.

Yeah, yeah. Ok, ok. I didn't look further than the ad itself.

Lemming51 said:
Even so, it is not too far beyond the realm of possibility.

Yes it is far beyond the realm of possibility.

Lemming51 said:
The stills montage is about 20 seconds long. 7 scenes of about 12
shots each is about 84 images. The XSi is capable of 70 images in 20
seconds.

You're looking at the wrong data.

Even at 8 fps, you can't get 4 consecutive shots of a player and a moving football in the frame. With video clips -- no problem!

Lemming51 said:
Mr Steve said:

A Canon video ad for the XSi (seen on the abcnews site) features
continuous sequence shots that I think must be at least 8 frames per
second. The XSi captures only up to 3.5 fps, which is a frame rate
that could never capture these sequences.

Canon should stop these ads or be deservedly reported for false
advertising. Even though Canon doesn't explicitly state that the
shots were taken with the XSi, they clearly imply it and the ad is
therefore fraudulent.

Click to expand...

Dave 2008 · Oct 29, 2008

--
I think i posted adequate shots that show the action...

3.5 FPS is pretty good, 6.0 or 10 would of course be more of a spray and pray but I believe 3.5 is more then adequate.

Mr Steve · Oct 29, 2008

Your posted shots show action captured by a single shot.
They don't show any sequences.

3.5 fps is not adequate for capturing a good shot after the initial shot. Too much intervening time. A moving ball will be in the initial shot but will be out of the frame in the second shot (assuming you want the player in the frame and the ball isn't too lazy). If you try 6 fps (or even 5 fps), you'll see what I mean.

Dave 2008 said:
--
I think i posted adequate shots that show the action...

3.5 FPS is pretty good, 6.0 or 10 would of course be more of a spray
and pray but I believe 3.5 is more then adequate.

BIGTEE · Oct 29, 2008

If everything sold on TV worked as well as advertised, then Billy Mays would be the Messiah
--
http://www.flickr.com/photos/tonyadcock/

Dave 2008 · Oct 29, 2008

Mr Steve said:
Dave 2008 said:

--
I think i posted adequate shots that show the action...

3.5 FPS is pretty good, 6.0 or 10 would of course be more of a spray
and pray but I believe 3.5 is more then adequate.

Click to expand...

you obviously didn't look at 2nd and 3rd image as they are an obvious sequence.
but just for fun.

Mr Steve · Oct 30, 2008

Dave 2008 said:
Mr Steve said:

Dave 2008 said:

--
I think i posted adequate shots that show the action...

3.5 FPS is pretty good, 6.0 or 10 would of course be more of a spray
and pray but I believe 3.5 is more then adequate.

Click to expand...

Click to expand...

you obviously didn't look at 2nd and 3rd image as they are an obvious
sequence.
but just for fun.

2 and #3? Maybe your shots got posted out of sequence.

Anyway, if you're happy with your pictures, that's what counts, isn't it? But you'll have a better chance to capture the best moment in sports action shots with a faster frame rate.

Saviazi · Oct 30, 2008

I love that making of video. More specifically the sound of all those shutters going off.

I don't think they were trying to be misleading as much as they were trying to make a memorable commercial. They did that, since the finished work is certainly spectacular.

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