Pentax interview - with Director of Business Development Dep. Mr. Kitazawa

FF is going to happen.
Just not to Pentax.
Physics dictate it will have an advantage.
Advantage, yes. But where are the buyers?
I can understand Pentax not doing at the current price, but wait a
couple of years and it will happen.
In a couple of years, people (at least majority of the consumers) would mostly forget about FF. The next Photokina 2010 would probably means launch of hybrids, cameras with better LiveView, and all sporting HD video recordings.
They will need to do it if only for public image.
I am not so sure. With the current sales level of Nikon D3 & D700, the FF market hasn't gotten much bigger. And I have a feeling that A900's sales would be less than satisfactory..... and I can imagine how a low selling flagship would adversely affect the public image of the whole brand.
 
FF is going to happen.
Just not to Pentax.
We will see.
Physics dictate it will have an advantage.
Advantage, yes. But where are the buyers?
  1. shows hand#
This forum is going berzerk over a multi-thousand dallar vapourware/coffin-nail named 645D and "everyone" is planning to buy it and you suggest that noone would buy a Pentax FF?
In a couple of years, people (at least majority of the consumers)
would mostly forget about FF. The next Photokina 2010 would
probably means launch of hybrids, cameras with better LiveView, and
all sporting HD video recordings.
And some of them having a FF sensor.
They will need to do it if only for public image.
I am not so sure. With the current sales level of Nikon D3 & D700,
the FF market hasn't gotten much bigger. And I have a feeling that
A900's sales would be less than satisfactory..... and I can imagine
how a low selling flagship would adversely affect the public image of
the whole brand.
Au contraire. By the time Pentax has seen that they need FF, the train will have left and there will be not much money to be made with normal FF cameras. Pentax needs FF now. Because now is the last time you can make money with a simple FF camera. In a few years, like you said, the money will be with large-sensor hybrids. Do you think Pentax has the resources to pull that stunt? I don't, especially if the don't start no. Developing a no-frills FF camera, they could, and now. A digital MZ-5n.
Of course, not with the foolishly dismantled FA lens production.

Jens

--

'Well, 'Zooming with your feet' is usually a stupid thing as zoom rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
 
http://dc.watch.impress.co.jp/cda/other/2008/09/26/9317.html

The priority is 645D. Not FF.
New models of APS-C cameras instead of K200D and K20D will be on
market on summer, 2009. As I understand it will be with new sensors.
I think it will be announced close to spring of 2009.

Samsung is not priority as sensor maker for Pentax.
He said that Pentax would choose THE BEST from sensors for K300D and
K30D,
referring to Sony which made good sensors for K200D and K-m.

As I understand K200D/K-m have another version of 10 Mp CCD sensor
than K10D.

Very good price for body of K-m in Japan. 475 USD approx.
Kit is 575 USD.
These are great news, thanks a lot for posting !

Good to hear that they finally see it fit, to come out with the 645D. I guess price will be 8.000 - 10.000 $.

For DSLR, I like the Samsung sensor. But the Nikon D300 has a great sensor too.

Maybe I should just get the K20, if Pentax shifts back to Sony.

If Pentax and Samsung goes in different directions, we get even more options to choose from in the K-mount.

--
kind regards
Sune



“The new 14.6 MP Samsung/Pentax sensor is for real. Noise is admirably low'
K20D AnandTech Review
 
Very good price for body of K-m in Japan. 475 USD approx.
Kit is 575 USD.
In Australia we can get the K200D body and K200D + 18-55 II for lower than those prices (my local store has K200D kit for ~ US$525 at present) But I agree, otherwise it is a good price

--
Brett
http://www.pbase.com/shreder



The Journey is the Thing
 
Hmm ... what puzzles me most about the interview is this (taken from RiceHigh's translation):
Q7: Any plan for expanding the current 3 hierachy of product lines?
Any Full Frame body?
A7: The DA lens lineup supports fully the current 3 hierachies of
bodies. Basicially, we shall keep updating the products with the
current configuration of 3.
Does that mean we're not going to see the top level K*D any time soon that was hinted in the January interview with the Pentax Europe product manager in Germany?

Regards,
Hannes
 
Q7: Any plan for expanding the current 3 hierachy of product lines?
Any Full Frame body?
A7: The DA lens lineup supports fully the current 3 hierachies of
bodies. Basicially, we shall keep updating the products with the
current configuration of 3.
Does that mean we're not going to see the top level K*D any time soon
that was hinted in the January interview with the Pentax Europe
product manager in Germany?
Given the vagaries of translation, I am not sure that this language precludes the marketing of a K1D. It may only say that Pentax will keep the current three levels. Also, it may be that the K30D will be upgraded enough to essentially be the K1D. We must just wait.

Joe
 
How stupid. Attack a market the fraction of the size of the DSLR
market with a camera that is WAY out of date design-wise, and go up
against the likes of Hasselblad, Phase, Leaf, Mamiya?
--
Totally agree to you. It's a stupid move.

They will make it only if bellow 5k$ - which for a DMF camera I disagree: that's poetry. Otherwise they cannot compete with Mamiya/Hasslb/Leaf on the same segment of price. It means insolvency collapse.
--
~ errant ~
 
yana36 wrote:
[snip]
Samsung is not priority as sensor maker for Pentax.
He said that Pentax would choose THE BEST from sensors for K300D and
K30D,
referring to Sony which made good sensors for K200D and K-m.
Great News!
That is absolutely a key decision.

And for all those worrying minds about the lack of 24x36 (ff): Can't 645D have a cropped 24x36 mode that would take K mount lenses using an adapter? Besides, I guess their next project, as others have said, would be some sort of a hybrid, hopefully sporting a KAF4.
 
And for all those worrying minds about the lack of 24x36 (ff): Can't
645D have a cropped 24x36 mode that would take K mount lenses using
an adapter?
That's probably impossible since the mount-to-sensor distance is longer for the 645 mount than it is for the K mount. And there's likely no room to reduce the distance due to the mirror box.
 
I'm not sure I really understand why some Pentax users are grasping for FF. Me? As long as I can get the image quality I need, I'm fine. APS-C or FF. I don't care.

If Pentax is listening to me, what I want is simple. Take a K10D or K20D and do the following three basic things:

-- Faster focusing, especially in low light
-- Faster FPS, please. At least 5 FPS would be nice
-- More accurate flash metering. It's good, but could be better.

OK, three things for me. Everyone else is different, I know. But these things for me would make my K10 darn near perfect. I'd even opt for the first two only!

Pete
 
i understand uor reason but i understan also that uor reason doesn't go hand to hand with pentax reason. Are they wrong ? we'll see in the near future.

personally i prefer the apsc and 645 strategy better than full frame at this point. they are building up a perfect apsc system. 16 milion pixel are the best for 35 mm size. i have seen some 24 milion sample form sony and 21 million sample from canon. they show noise even at base iso. their high iso performance is far from the nikon d3 or canon 5d cause if you put 21 million pixel also in a full frame camera you improve resolution but you improve also noise.

Once the limit of printing with 35 mm, acceptable printing, was 16*20. bigger printmeans bigger negatives. i think the same is worth also in digital era. putting more pxel in a sensor also full frame will show only the limits of optics, nothing more.

there are only few lenses in canon line up that can resolve the sensor, and they are very expensive. anyway going full frame imply expensive lenses.

my suggestion is that u look around for other system cause it's clear pentax won't go full frame.
FF is going to happen.
Just not to Pentax.
We will see.
Physics dictate it will have an advantage.
Advantage, yes. But where are the buyers?
  1. shows hand#
This forum is going berzerk over a multi-thousand dallar
vapourware/coffin-nail named 645D and "everyone" is planning to buy
it and you suggest that noone would buy a Pentax FF?
In a couple of years, people (at least majority of the consumers)
would mostly forget about FF. The next Photokina 2010 would
probably means launch of hybrids, cameras with better LiveView, and
all sporting HD video recordings.
And some of them having a FF sensor.
They will need to do it if only for public image.
I am not so sure. With the current sales level of Nikon D3 & D700,
the FF market hasn't gotten much bigger. And I have a feeling that
A900's sales would be less than satisfactory..... and I can imagine
how a low selling flagship would adversely affect the public image of
the whole brand.
Au contraire. By the time Pentax has seen that they need FF, the
train will have left and there will be not much money to be made with
normal FF cameras. Pentax needs FF now. Because now is the last time
you can make money with a simple FF camera. In a few years, like you
said, the money will be with large-sensor hybrids. Do you think
Pentax has the resources to pull that stunt? I don't, especially if
the don't start no. Developing a no-frills FF camera, they could, and
now. A digital MZ-5n.
Of course, not with the foolishly dismantled FA lens production.

Jens

--
'Well, 'Zooming with your feet' is usually a stupid thing as zoom
rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
--
http://www.pbase.com/jon1976
 
the differnce from apsc and full frame camera at low iso are minimal in the 1-2% of IQ.

I have seen lo of comparision and none show a great advantage, only slightly advantage.

At iso above 400 the advantage is clearly superior, but only if you compare the 12 million full frame camera. the last full fram 2...million camera show tha noise is there also at base iso, and at iso 3200 is definitely there. most of all the file show los of dynamic and colors.

so if you compare a full frmae 12 million camera the noise performance is clearly superior,at least 1 and half sop, but comparing the canon50d and cthe canon 1mark 3 resized the differnce is minimal.

INSTEAD the difference between medium format digital and full frame at base iso is clearly there. a ducthphotog compared the canon 5d to mamiya zd back, the cheapest back and not 16 bit back, and there were at least 2 and a half stop of dynamic range in favour of he back.

it's not a case that the nikon d3 brochure photos were made with a digital back phase one:).

Anyway you have wo system and so u can take some photos to show the difference between them and convince us that full frame at base iso is cearly superior.
Regardless and my apologies if I do come across a little harsh, but
what you write below does not add up IMHO.
GaryDeM wrote:
snip
not too mention what do you really get from a top notch c sensor dslr
to FF. it sure is not image quality. take the best comparison out
there which is the nikon d700 and the d300. if a 8x10 print was made
from each with no cropping and the lens used was adjusted so that the
images were the same scene, could anybody tell which was which? and
do for a stack of say 12 8x10s of different scenes, with accuracy
beyond mere coincidence. it ain't gonna happen. no way.
Well yes and no, have you actually got enough experience with the two
bodies to make that bold a statement?
People using oth see the difference between the two, though scene and
subject dependant as with any comparisons between formats. based on
my experience I can say that I have notised better DR and a smoother
tonal graduations from the D3/D700 sensor and notisably so,
especially when dealing with high contrast scenes.
BUT rpt BUT if you did the same thing with a top c sensor dslr and a
MF dslr. what would happen? you could then tell the difference. you
would now be getting the big jump in image quality and resolution.
Yes but the jump from 35mm to medium format (surface area x2) is
about the same as the jump from APS-C to 35mm (surface area x2,25) in
terms of sensor size, that should translate to roughly the same
qualitative jumps, given equal technology.
So when you say there is vurtually no difference between APS-C and
35mm, then you are in effect saying the same about 35mm and medium
format, given equal technology.
So a virtually non existing jump in quality x2 equals huge?
Sorry that I do not understand. Yes MF is the top dog of digital, I
agree completely. But the difference between APS-C and 35mm is
roughly half of what you see from APS-C to MF.
the difference is no longer bragging rights it is actually there.
take a look at m reichman's website. he shoots all 3- c FF and MF.
and when he shows the MF shots the differnce is there to be seen
quite easily. yet between the other 2 if he didn't tell you you would
be hard pressed to know.
Yep I definitely choose to drag my D3 and lenses around up here for
bragging rights... the mountains and icebergs looks soo much more
impressed, compared to when I drag around the DS :)
You are looking at photos on the web. that is not where I would
expect to see a huge difference between anything, try printing them @
20x30cm or 40x60cm and have a look again.
Even better rent the 3 formats, do your own tests on your intented
subjectmatter and evaluate from your shooting needs and print sizes.
i am waiting for the kxd. the semipro dslr that is coming in the
winter. it should/will have all the IQ that i would ever need equal
to the current FF dslrs. and that is more than enough for any photo
needs.
Feel free to, I am eagerly waiting for more news on the 645D
pentax is making the right choice in staying with the c sensor dslr.
maybe samsung will go their own route with the FF, but again if they
do then your lenses still will not work on a different mount. and it
will be a differnt mount because you cannot put sr in a kmount at FF
size.
Well I think they made a good choice from ym point of view to keep
the 645D alive, so they are doing good for both of us:)
Except those wanting the thing right in between the two..

--
Thomas

Nothing is foolproof to a sufficiently talented fool
http://main.duplophotography.com/
--
http://www.pbase.com/jon1976
 
I'm not sure I really understand why some Pentax users are grasping
for FF.
Abbreviated:
FF will allow better DOF control and lower noise.
If you don't want that at the (current) FF price, there's no reason to go FF.
Me? As long as I can get the image quality I need, I'm fine.
APS-C or FF. I don't care.
Sensible.
-- Faster focusing, especially in low light
-- Faster FPS, please. At least 5 FPS would be nice
-- More accurate flash metering. It's good, but could be better.
I am happy with the current state of these features.

--

'Well, 'Zooming with your feet' is usually a stupid thing as zoom rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
 
personally i prefer the apsc and 645 strategy better than full frame
at this point.
I think a combo of micro-APS and FF would be the more likely to win, it could even allow lens-compatibility. But as you say, we will see.
they are building up a perfect apsc system. 16 milion
pixel are the best for 35 mm size. i have seen some 24 milion sample
form sony and 21 million sample from canon. they show noise even at
base iso.
Compare at same print/display size, not at same screen-percentage.
Oh. And the "bad" Sony samples where with pre-release firmware, AFAIK.
Once the limit of printing with 35 mm, acceptable printing, was
16*20. bigger printmeans bigger negatives. i think the same is worth
also in digital era.
Sure.
I don't want FF to print big, though.
my suggestion is that u look around for other system
I am doing this. Currently the benefits of staying still outweigh the benefits of changing, though. Or maybe I am too lazy, the jury is still out on that one...
cause it's clear pentax won't go full frame.
At least not now.

They will get out a half-baked 645D and realise that the MF market has changed too much. Then they will suddenly realise that everyone left and right is doing FF with LV and movie and µ4/3 gives almost APS-C performance with supercompact size and great features. Then they will try to do a digital FF and just a few months before it gets "tentatively" released, Hoya says: "This is going nowhere, we stop it." Then Samsung will buy the camera division and try to change the Pentax FF camera into a Samsung one. They somehow manage, eventhough half of the Pentax engineers have done Seppuku, but the camera fails in the market, because they have even less lenses and marketing than Pentax.
Tragic.

Jens

--

'Well, 'Zooming with your feet' is usually a stupid thing as zoom rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
 
I have seen lo of comparision and none show a great advantage, only
slightly advantage.
At iso above 400 the advantage is clearly superior, but only if you
compare the 12 million full frame camera. the last full fram
2...million camera show tha noise is there also at base iso, and at
iso 3200 is definitely there. most of all the file show los of
dynamic and colors.
Again: Comparing at 100% is misleading. You need to compare at same display/print size.
INSTEAD the difference between medium format digital and full frame
at base iso is clearly there.
The size difference between MF and FF is less than the size difference between APS-C and FF.
a ducthphotog compared the canon 5d to
mamiya zd back, the cheapest back and not 16 bit back, and there were
at least 2 and a half stop of dynamic range in favour of he back.
I'm very sceptical about that figure. 1 stop due to the size or maybe 1.5 stops with a cooled back it should be.

Jens

--

'Well, 'Zooming with your feet' is usually a stupid thing as zoom rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
 
cause it's clear pentax won't go full frame.
At least not now.
They will get out a half-baked 645D and realise that the MF market
has changed too much. Then they will suddenly realise that everyone
left and right is doing FF with LV and movie and µ4/3 gives almost
APS-C performance with supercompact size and great features. Then
they will try to do a digital FF and just a few months before it gets
"tentatively" released, Hoya says: "This is going nowhere, we stop
it." Then Samsung will buy the camera division and try to change the
Pentax FF camera into a Samsung one. They somehow manage, eventhough
half of the Pentax engineers have done Seppuku, but the camera fails
in the market, because they have even less lenses and marketing than
Pentax.
Tragic.

Jens
Did you get that from reading some ones entrails, or perhaps you did an astrology chart. Just a hugh load of bull.
 
They will get out a half-baked 645D and realise that the MF market
has changed too much. Then they will suddenly realise that everyone
left and right is doing FF with LV and movie and µ4/3 gives almost
APS-C performance with supercompact size and great features. Then
they will try to do a digital FF and just a few months before it gets
"tentatively" released, Hoya says: "This is going nowhere, we stop
it." Then Samsung will buy the camera division and try to change the
Pentax FF camera into a Samsung one. They somehow manage, eventhough
half of the Pentax engineers have done Seppuku, but the camera fails
in the market, because they have even less lenses and marketing than
Pentax.
Tragic.
One area where Pentax is up with the best is lenses. I wouldn't be surprised if in the future they would drop designing bodies and concentrate on lens design. They already sell some of their designs to C&N through Tokina. Samsung could use their electronic know-how to continue K-mount bodies.

--
Manu

 
Did you get that from reading some ones entrails, or perhaps you did
an astrology chart. Just a hugh load of bull.
LOL. Stop taking everything so serious; your life will be better and you won't need to use swearwords so much.

--

'Well, 'Zooming with your feet' is usually a stupid thing as zoom rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
 
Hi Manu!
One area where Pentax is up with the best is lenses. I wouldn't be
surprised if in the future they would drop designing bodies and
concentrate on lens design.
Yup. Maybe Hoya will have a word there?
They already sell some of their designs
to C&N through Tokina. Samsung could use their electronic know-how to
continue K-mount bodies.
This is of course all speculation, but all in good fun :)

Cheers
Jens

--

'Well, 'Zooming with your feet' is usually a stupid thing as zoom rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
 
And for all those worrying minds about the lack of 24x36 (ff): Can't
645D have a cropped 24x36 mode that would take K mount lenses using
an adapter?
That's probably impossible since the mount-to-sensor distance is
longer for the 645 mount than it is for the K mount. And there's
likely no room to reduce the distance due to the mirror box.
Unless the MF camera will be of EVIL construction (electronic viewfinder, no mirror), as the rumourd Nikon MX.

--

'Well, 'Zooming with your feet' is usually a stupid thing as zoom rings are designed for hands.' (Me, 2006)
My Homepage: http://www.JensRoesner.de
 

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