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Pentax interview - with Director of Business Development Dep. Mr. Kitazawa

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yana36

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http://dc.watch.impress.co.jp/cda/other/2008/09/26/9317.html

The priority is 645D. Not FF.

New models of APS-C cameras instead of K200D and K20D will be on market on summer, 2009. As I understand it will be with new sensors.
I think it will be announced close to spring of 2009.

Samsung is not priority as sensor maker for Pentax.
He said that Pentax would choose THE BEST from sensors for K300D and K30D,
referring to Sony which made good sensors for K200D and K-m.

As I understand K200D/K-m have another version of 10 Mp CCD sensor than K10D.

Very good price for body of K-m in Japan. 475 USD approx.
Kit is 575 USD.
 
I've been waiting for a translation of that interview.
yana36 said:
http://dc.watch.impress.co.jp/cda/other/2008/09/26/9317.html

The priority is 645D. Not FF.
Click to expand...
Hurrah!
yana36 said:
New models of APS-C cameras instead of K200D and K20D will be on
market on summer, 2009. As I understand it will be with new sensors.
I think it will be announced close to spring of 2009.

Samsung is not priority as sensor maker for Pentax.
said that Pentax would choose THE BEST from sensors for K300D and K30D,
referring to Sony which made good sensors for K200D and K-m.
Click to expand...
Hmmm ... Samsung and Pentax appear to have drifted apart slightly.

Thanks again ...

--
Cheers,
sfa

A very limited photographer ...

 
yana36 said:
Samsung is not priority as sensor maker for Pentax.
He said that Pentax would choose THE BEST from sensors for K300D and
K30D,
referring to Sony which made good sensors for K200D and K-m.
Click to expand...
I think the sentence about Samsung may be a bit inaccurate. They were talking about the next generation of APS-C sensors, and it was mentioned that Pentax is aiming for IQ that is on par with FF. When asked if the sensor will be designed in collaboration with Samsung as in the K20, the response was non-commital, that their stance/policy is to choose the best sensor, whichever manufacturer that may be. And mentioned Sony's sensor being used in the K-m merely as an example.
 
yana36 said:
http://dc.watch.impress.co.jp/cda/other/2008/09/26/9317.html

The priority is 645D. Not FF.
Click to expand...
So Pentax will be the only of the 'big four' Canon, Nikon, Sony and Pentax who is not going for the 35mm FF route.

Disappointing it is, the major camera makers are going, or are having, a 35mm FF camera but Pentax is still lacking and even they don't put any priority to it to develop it.
yana36 said:
New models of APS-C cameras instead of K200D and K20D will be on
market on summer, 2009. As I understand it will be with new sensors.
I think it will be announced close to spring of 2009.
Click to expand...
So there will be a K300D and a K30D...not an model above the K20D/K30D ?
So no 'higher-end' APS-C camera....
yana36 said:
Samsung is not priority as sensor maker for Pentax.
He said that Pentax would choose THE BEST from sensors for K300D and
K30D,
referring to Sony which made good sensors for K200D and K-m.

As I understand K200D/K-m have another version of 10 Mp CCD sensor
than K10D.

Very good price for body of K-m in Japan. 475 USD approx.
Kit is 575 USD.
Click to expand...
--
Greetings, Priyantha Bleeker
 
[snip]
yana36 said:
The priority is 645D. Not FF.
Click to expand...
A very good thing. The larger the sensor the better. There is just not enough improvement in IQ going from APC-S to FF. With MF there is a large difference.

[snip]

Dave
 
yana36 said:
http://dc.watch.impress.co.jp/cda/other/2008/09/26/9317.html

The priority is 645D. Not FF.
Click to expand...
I wish Pentax the best of luck in the medium format market.
yana36 said:
New models of APS-C cameras instead of K200D and K20D will be on
market on summer, 2009. As I understand it will be with new sensors.
I think it will be announced close to spring of 2009.
Samsung is not priority as sensor maker for Pentax.
Click to expand...
Does that mean it won't be an APS-C sensor with more than 14mp?
yana36 said:
He said that Pentax would choose THE BEST from sensors for K300D and
K30D,
referring to Sony which made good sensors for K200D and K-m.
Click to expand...
That is a smart idea. It may signal a split between Samsung and Pentax even.
yana36 said:
As I understand K200D/K-m have another version of 10 Mp CCD sensor
than K10D.

Very good price for body of K-m in Japan. 475 USD approx.
Kit is 575 USD.
Click to expand...
I hope Samsung goes ahead with its full frame sensor and pro body even if Pentax does not. If Pentax is picking a Dalsa or Kodak medium format CCD sensor, the price of the 645D would be close to 10,000 US dollars. Hopefully by that time $10,000 will be worth something more than a loaf of bread. :(
 
Anastigmat said:
yana36 said:
He said that Pentax would choose THE BEST from sensors for K300D and
K30D,
referring to Sony which made good sensors for K200D and K-m.
Click to expand...
That is a smart idea. It may signal a split between Samsung and
Pentax even.
Click to expand...
Except that in the past Pentax has had to wait a year to get supplies of Sony's new sensors. So they have always been a year behind Nikon, and this list has griped and griped and griped.

Joe
 
I learned much about aircraft and 'video function that is showing signs of epidemic'. thanks! (; )
 
Sounds great to me.

The fact that they can play Sony vs. Samsung as their APS-C sensor supplier is great :-) Maybe even against Kodak, I believe the 645D prototype had a sensor of theirs? They make the Leica M8 and now S2 sensors. A policy of picking the sensor with the best IQ at each price point is just awesome as opposed to some exclusive arrangement with just one supplier.

And MF will bring so much more to the table than 35FF - witness the Leica S2 and all the other new MF models. Reusing the legacy 645 glass would mean that Pentax needs to release just a couple of really good new primes and still have a very complete system.

--
Pavel
http://flickr.com/photos/pavel/
 
Priyantha Bleeker said:
yana36 said:
http://dc.watch.impress.co.jp/cda/other/2008/09/26/9317.html

The priority is 645D. Not FF.
Click to expand...
So Pentax will be the only of the 'big four' Canon, Nikon, Sony and
Pentax who is not going for the 35mm FF route.
Disappointing it is, the major camera makers are going, or are
having, a 35mm FF camera but Pentax is still lacking and even they
don't put any priority to it to develop it.
Click to expand...
They specifically reiterate that their core customer is the advanced hobbyist and that a medium-format camera will have to come out at a price and feature point that fits us, rather than a professional.

And any benefit you get from 35mm format, you get in spades from a medium format camera. You want the benefits of FF? MF will give that to you and more. With APS and medium format clearly separated in size there is no conflict with lens designs the way Canon has ongoing problems with (they can't really release high-quality APS-specific lenses in appropriate focal lengths even though the vast majority of bodies they sell are APS because their full-frame customers will be crying foul).

--
Pics: http://www.flickr.com/photos/jannem/
Blog: http://janneinosaka.blogspot.com
 
Priyantha Bleeker said:
So Pentax will be the only of the 'big four' Canon, Nikon, Sony and
Pentax who is not going for the 35mm FF route.
Click to expand...
Pentax chooses the medium format route instead.

So you can say that the "big four" is not competing with medium format, and I believe Pentax has better chance to make a successfull medium format than a 24x36 because the 24x36 market is now very crowded and margins are shrinking.

However, Samsung has said that they are investigating 24x36 development.
So, Pentax and Samsung splits up the market between them in a logical way.

They can't compete by doing the same camera, as they have done in the past, but they can still share many key components even if they are focused on different markets.
Priyantha Bleeker said:
Disappointing it is, the major camera makers are going, or are
having, a 35mm FF camera but Pentax is still lacking and even they
don't put any priority to it to develop it.
Click to expand...
24x36 will not take over APS-C. 24x36 is still a niche market.
APS-C is the dominating market and will be for the near future.
The speculations about 24x36 killing APS-C are not happening.

It is interresting to see that Pentax lifts forward the body based shake reduction system as the reason to why a 24x36 won't come from Pentax. They are not able to make SR in body with 24x36 sensors and lenses because the image circle would be too small for the sensor to move within, so they have to develop a SR-in-lens system and they are not willing to do it. This is a limitation of the K-mount, it is too small for SR-in-body system on 24x36. So, 24x36 would therefore require a new mount. And if it requires a new mount, why stay with 24x36? Ah, medium format, of course. It is all very logical.
Priyantha Bleeker said:
So there will be a K300D and a K30D...not an model above the K20D/K30D ?
So no 'higher-end' APS-C camera....
Click to expand...
Come on now, just because the journalist didn't asked him about the APS-C camera above the Kxx and Kxxx-serie, doesn't mean that it isn't coming. I don't know why the journalist didn't asked him about it.

Let's now end those speculations about the coming KxD being a 24x36, it will clearly be a pro-level APS-C because that would be the most economical thing for Pentax to do. This way they can re-use many parts from their existing APS-C cameras.

--
Take care
R
http://www.flickr.com/photos/raphaelmabo
 
What! you mean they told us they were going to do this, clearly, some time ago; and are sticking to it still? Despite all that has been said? They have a plan, and follow it up, despite a change of ownership?

They clearly have scant respect for hysterical speculation on the internet.

Outrageous.

How dare they.

RP
 
Mr. Kitazawa said that FF camera's share are not higher than 5% of DSLR market and it's hard to compete with big players.
I understand in such ways -
As for digital MF cameras - Pentax has line of lenses and plan to make new.

Pentax name is well-known in professional world of MF. It will be better to play in niche of MF, than try to sell FF on the market where Canon and Nikon are leaders.

He said that new K30D's (?) picture quality can compete with FF cameras.

The priority - 3 lines of DLSR - small low-end, middle and top APS-C and MF.

I heard at German forum that new top APS-C camera will be more professional than K20d (1/8000 and higher fps)...They also said that 645D can be launched on summer 2009 too.
 
I want FF camera, but I understand that it will be very hard for Pentax to sell it.

D3 and D700's sales are dropped to very low level after 2 months after launch on market.
The best sellers are low-end and middle-end cameras. It's easy to know.

TOP 10 or even TOP50 are 90% of low-end cameras in variuos sets.
 
maybe Samsung will make FF camera, but I have some doubts too.
how to sell FF cameras?
 
yana36 said:
Mr. Kitazawa said that FF camera's share are not higher than 5% of
DSLR market and it's hard to compete with big players.
I understand in such ways -
As for digital MF cameras - Pentax has line of lenses and plan to
make new.
Pentax name is well-known in professional world of MF. It will be
better to play in niche of MF, than try to sell FF on the market
where Canon and Nikon are leaders.

He said that new K30D's (?) picture quality can compete with FF cameras.

The priority - 3 lines of DLSR - small low-end, middle and top APS-C
and MF.

I heard at German forum that new top APS-C camera will be more
professional than K20d (1/8000 and higher fps)...They also said that
645D can be launched on summer 2009 too.
Click to expand...
You have a source for a 2009 release? It doesn't really fit with what was said in this interview.

--
Pics: http://www.flickr.com/photos/jannem/
Blog: http://janneinosaka.blogspot.com
 
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