The 480mbs is just the theoretical max speed of the USB 2.0 interface design. Device transfer rates do to overhead and such actually don't come anywhere near that speed in the real world. It's interesting that the Firewire spec is only 400mbs but actually out performs USB 2.0 by about 20% in real world benchmarks. If I do the math correctly, The fastest external hard drives can transfer over the USB 2.0 interface at about 33MBs, multiply that by 8 and you get 264mbs... Far below the 480mbs. Firewire can transfer closer to 40MBs or 320mbs. LOL, I've gotten a bit off topic with this now, so I'm going to just stop... BUT in closing:Thanks for the links.
At the bottom of the page for that reader you refered to, and some of
the others, it says "Transfer rate: Up to 480 Mb/sec via USB 2.0. Up
to 12 Mb/sec via USB 1.1".
Any device that lists the 480mbs is actually telling you nothing about its real performance, and using that number is a rather deceptive practice used by many manufacturers of slower hardware.
Bob