Currently, very true. However, with decreasing price difference, more
and more users may find FF to be a better solution in the future.
There's no reason to expect a decreasing price difference. Full frame sensor costs have dropped for a given capability, but not as fast the APS-C costs have.
A physically larger chip costs more because it takes up a larger part of the the 200 or 300 mm silicon wafer from which the individual chips are made.
The wafer is a fixed, fairly high, cost; the more chips you can get per wafer, the more you have to spread the cost of the wafer over. (Since the ones that work have to carry the cost of the ones that don't work, there are advantages to small and simple in terms of the percentage of working chips you get per wafer, too; this is usually referred to as 'yield'. Low yield = high prices.)
The other thing is that the larger the physical components -- transistors, etc. -- of the chip are, the more power it takes to run them. This is the other major economic incentive running the miniaturization process; not only do you get more chips per die, you get to use smaller batteries, or get more operating time, or use less active cooling hardware, etc. Pretty much everyone making portable devices -- whether ipods, cameras, or satnav -- cares about this a lot.
So, at a given fabrication technology generation, you can get more sensors into a larger physical die (the actual silicon part of the chip = the die). But you get fewer working chips per wafer, and as the fabrication tech advances, the cost per wafer goes up. (Generally offset by the size of the dies going down, so you get many more chips per wafer, but a 'full frame' camera sensor is a fixed physical size; you can't shrink the size of the die for a full frame sensor.)
So as fabrication technology improves, the cost advantage of the APS-C sensor will get larger, not smaller.
Also consider that Pentax has gone for sensor stabilization; a larger sensor is heavier, and needs more powerful motors and more power to move it around to stabilize it. That chews into the camera power budget and the required volume for the sensor (larger motors, more space to swing a larger sensor, etc.) So larger sensors aren't attractive from a shake reduction point of view.
Also, full frame = heavier lenses. People don't like huge heavy lenses. (People may like the results, but who likes the fact that the great long telephoto with which they have taken so much lovely nature photography weighs thirty pounds?)
Then consider that the human retina is smaller than an APS-C sensor and does a much better job.
Exploiting fabrication improvements to include a better dynamic range of sensors in a single APS-C die seems much more likely to be economically successful than going for the same thing in a full frame sensor, because the APS-C sensor size is relatively less disadvantaged by being required to be a fixed physical size by the progress in chip fabrication technique.