I think this is the most serious point of all. It is being made by so many people and Sony's marketing team need to wake up to it.The price of the A700 would probably need to come down if Sony
is serious about increasing market share.
At the A700's price, it main group of buyers is going to be existing A mount shooters in need of an upgrade or a more current body. It is unlikely to entice people new to the Sony system, especially when you consider the small system backup that exists at the moment. If Sony limit their market share to existing A mount shooters, they are on a downwards slope and that is bad news.
There is much out there that is in direct competition that offers a better balanced choice and the wide choice offered by Canon and Nikon is significant.
About 6 weeks ago, I bought a Canon 5D for about £250 more than the A700 would have cost me. Now I accept that the Canon price was on special offer and the Canon 5D is an old camera but it still shows how far money can go and Sony need to position themselves in the market so the choice I faced makes me decide on Sony rather than Canon. Unless Sony make their body and lens prices more competitive, they are losing potential customers all the time.
I want to see Sony do well. I have an A mount system so what Sony do in the future is of interest to me. I also want to see them do well because competition for Canon and Niikon is a good thing and overall, we all benefit. Stating the obvious I know but it can't be stated enough.
Ed