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Hi David. I recall speculation when the R1 was released that Sony wasn't making money on it (I believe it sold for $1000 when it was released). Even if they were, it probably wasn't much. Some people viewed the R1 as a technology statement for Sony and as a transition camera until the Minolta purchase went through. So even if Sony could bring it back they would probably have to sell it for more. I doubt many people would buy one for $1200 these days...that we can remember that 2 years after release is selling for more
than the original retail price?
The only new R1s I find are close to a grand US....and used ones are
800 bucks!
Shouldn't this be telling Sony something?
mostly true.
I know Sony won't do what I want, but its fun to consider. If they
look at the R1 as a "prestige" camera, they can make money on it even
selling it at $800. They only have to upgrade the focus system and
use a newer processor with a larger buffer. All those techs exist in
their "house" so the cost of upgrading if they leave the
body-sensor-lens alone is next to zilch.
Then they call it the R1 special edition, put some marketing into
calling it the "legend" and use it just for prestige. They would
sell a bunch, especially if they bundled it with a nice hardcover
book of fine art shot with the R1 !!
I know its not gonna happen, but everyone would win...frustrating
when an all-win scenario has no chance. If they spent just a little
money and gave it brown "retro" styling, with a leather grip, and
packaged it with a canvas "retro" carry bag and charged $900 they'd
sell a ton....
Listening Sony?
thanks
dave
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I love Sony!