I don't see how the A700 can help Sony winning market shares. It
probably will help preventing existing A100 users from leaving the
Sony camp. And that's about it. Having used Minolta SLR and A100
previously, I frequently visited the Sony DSLR forum. It was a sad
place. Lots of complaints and disappointments.
In order to make people who already own a whole bunch of Canon/Nikon
lenses to switch, Sony gotta make killer features that are above and
beyond everything else out there. A sensible package of reasonable
features at a reasonable price tag won't do.
Even though the A100 had one killer feature - body Image
Stabilization - it did not do the job. Sony sales was insignificant
compared to Canon and Nikon. Now that Canon's kit lens comes with
IS, having IS in the body is no longer a competitive advantage.
There are a couple of unknowns though. We still don't know how the
A700 sensor (that incorporates AD conversion) performs, and how the
new autofocus system performs. If they are only on-par with
competition, then Sony is in trouble.