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J.D. Power and Associates SLR customer satisfaction survey

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Torsten Hoff

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CNet has a report about a recent J.D. Power and Associates survey of DSLR customers and their satisfaction with their respective cameras. I'm a little disappointed to see Olympus appear at the bottom of the list. To be fair, Olympus placed just a few points behind Pentax, Canon, and Sony, but Nikon is leading the pack by a significant margin.

I'm not trying to start anything by posting this, I'm a very happy Olympus owner with an E-300 and E-510, some glass, a flash, grip, and a firm intention to get an E-3.

http://news.com.com/8301-13580_3-9768037-39.html
 
When last-place Olympus and second-place Sony are separated by a miniscule 10 points and Pentax and Canon fall somewhere in between, but Nikon is 29 points ahead of second-place finisher Sony, then that is a significant lead.
 
Maybe the rating is due to the fact the too many complain that we don't have the E3 to replace our still new Olys
--
Famous Last Words: 'HOLD MY BEER....AND WATCH THIS'

http://www.flickr.com/photos/plucknbach/
 
The E-3 is replacing a 4+ year old digital camera. It's like replacing your 10 year old carpet with heated adobe tiling.

The majority of E-510 users will not be upgrading to the E-3 any time soon, as the majority have what they need in a digital camera. E-1 users have been waiting for this upgrade for quite some time now.
--
Tim
'Be the change you wish to see in the world.' -Mahatma Gandhi
http://www.flickr.com/photos/timskis6/
 
Timskis6 said:
The E-3 is replacing a 4+ year old digital camera. It's like
replacing your 10 year old carpet with heated adobe tiling.

The majority of E-510 users will not be upgrading to the E-3 any time
soon, as the majority have what they need in a digital camera. E-1
users have been waiting for this upgrade for quite some time now.
--
Tim
Click to expand...
A camera all of 4 years old, people who have non-digital will think updating is mad. If you have a good camera it should last a long time not just 4 years. When and if I buy the E3, unless I make some good money in photography, I hope it will last about 10 years. This is a slr camera not a laptop or pc - I hope we are not going to have to replace bodies continually for support or the latest useless gadget like mobile phones.

I have the e500 and will be looking at the E3 because I am looking for a second body - so why not the e3.......

--
Hunting for the perfect photo, shooting digital ....



'me at work'
 
that's just my point. shelf life for these new cam is 6 months at the most. and these manufacturers are laughing their way to the bank with your money.
--
Famous Last Words: 'HOLD MY BEER....AND WATCH THIS'

http://www.flickr.com/photos/plucknbach/
 
Torsten Hoff said:
but Nikon is 29 points ahead of second-place finisher Sony, then that
is a significant lead.
Click to expand...
On a 100 point scale, it would be extremely significant. On the actual 1000 point scale, I'm not convinced. It's also not entirely clear what's being measured. From the JD Power site ( http://www.jdpower.com/electronics/ratings/digital_camera/dslr ), here are their four measurement categories, and their descriptions of each:

1. Picture Quality: This score is based on customers’ satisfaction with their digital camera’s overall picture quality. [This one makes sense to me.]

2. Performance : This score is based on customers’ satisfaction with the battery life of their digital camera, clarity of the image on the LCD screen, speed to first shot, and zoom capability. [Maybe battery life, LCD, and start-up speed are important, but obviously many other things are too. Zoom capability is totally lens dependent, so I don't know how they're standardizing that for an SLR.]

3. Operation : This score is based on customers’ satisfaction with the ease of connecting the digital camera to electronic devices (i.e., computer, TV, printer), downloading pictures from the camera, installing and using manufacturer-provided software, as well as printing pictures and sharing them via Internet, e-mail, or Web site. [These all seem to be about the last things I'd consider when buying a DSLR.]

4. Appearance : This score is based on customers’ overall satisfaction with the design, size, shape, and weight of their digital camera. [Ergonomics; this one makes sense also.]

I would be more interested in things like reliability, experience with the manufacturer's repair service, availability of accessories, etc., than I would in how easy it is to connect the camera to my TV.

David
 
DavidELong said:
The "significant" margin is 5% between top and bottom. I interpret it it mean that everyone is mostly happy with their camera.
Click to expand...
The 5% between Nikon and the rest might be (barely) significant.

Then again it might reflect a higher proportion of Nikon owning respondents who have just stepped up from a digicam to one of Nikon's hot entry level DSLRs, and are naturally very impressed by the step up.

But for sure, the roughly 1% range in which all the others is statistically insignificant. (The sample for Olympus is probably less than 500 of those 7500 total responses.)

It is a four way tie for second, or to be cynical, a four way tie for last.

To see what a significant difference looks like, read about the far larger gaps in two other categories further down in the article, like Nikon Coolpix L and Samsung S series about 50 points behind the pack.
 
Last year Olympus were top in the DSLR section if I remember correctly, I don't recall anyone analyzing the results back then. Sounds like sour grapes to me this time around.
 
They don't explain very well whose were the questions in this survey, or how pondered the answers.

I think it was Winston Churchill who said something like: "I don't trust any survey wich i couldn't manipulate previously"...
DavidELong said:
DavidELong said:
but Nikon is 29 points ahead of second-place finisher Sony, then that
is a significant lead.
Click to expand...
On a 100 point scale, it would be extremely significant. On the
actual 1000 point scale, I'm not convinced. It's also not entirely
clear what's being measured. From the JD Power site
( http://www.jdpower.com/electronics/ratings/digital_camera/dslr ),
here are their four measurement categories, and their descriptions of
each:

1. Picture Quality: This score is based on customers’ satisfaction
with their digital camera’s overall picture quality. [This one makes
sense to me.]

2. Performance : This score is based on customers’ satisfaction with
the battery life of their digital camera, clarity of the image on the
LCD screen, speed to first shot, and zoom capability. [Maybe battery
life, LCD, and start-up speed are important, but obviously many other
things are too. Zoom capability is totally lens dependent, so I
don't know how they're standardizing that for an SLR.]

3. Operation : This score is based on customers’ satisfaction with
the ease of connecting the digital camera to electronic devices
(i.e., computer, TV, printer), downloading pictures from the camera,
installing and using manufacturer-provided software, as well as
printing pictures and sharing them via Internet, e-mail, or Web site.
[These all seem to be about the last things I'd consider when buying
a DSLR.]

4. Appearance : This score is based on customers’ overall
satisfaction with the design, size, shape, and weight of their
digital camera. [Ergonomics; this one makes sense also.]

I would be more interested in things like reliability, experience
with the manufacturer's repair service, availability of accessories,
etc., than I would in how easy it is to connect the camera to my TV.

David
Click to expand...
 
If the categories are the four someone posted above I'd expect nearly everyone with an slr to be very satisfied. Anyone buying into the SLR market would have researched cameras and manufacturers I would hope.

If this is the case I would expect nearly everyone surveyed to be happy with appearance and operation or I suspect they would not have bought their particular model.

Performance and picture quality are also researchable before purchase for the most part.

I guess what I mean is it seems to me that the questions they ask are also the questions you would ask yourself before purchase. Obviously a person had answered those questions to their satisfaction so to come along after seems like useless research.

I think more relevant categories would be areas you wouldn't encounter until after purchase such as initial quality, customer support, expandability, etc.

Just my opinion. Bob
 
The range is about 40 points on a scale of 1000. They surveyed not just for DSLRs but P&S, so the sample size for each type of camera is minuscule. No proper description of methodology, error margin, confidence interval, etc, etc.

People who pay attention to this kind of marketing gibberish really don't have the foggiest notion about statistical analysis.
 
I bought a 2002 Ford Ranger based on their surveys...3 transmissions later it's still a piece of sh!t.

These consumer ratings are pure BS..all of them.
--
Regards
 
...but you yourself. You don't want an upgrade? Then don't buy an upgrade. Is Oly holding a gun to your head? No? I didn't think so. What's your argument? You have none? I didn't think so.
CarloSantos said:
that's just my point. shelf life for these new cam is 6 months at
the most. and these manufacturers are laughing their way to the bank
with your money.
Click to expand...
 
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