So what about RAW is it of any use?
Not to the publication.
Think of RAW as a negative from which you make a final image. The publication is unlikely to know what to do with a RAW file. They are even further unlikely to have software to even view it. But RAW is the best file from which you can make the final image of the best quality.
Your RAW files hopefully do not have any sharpening, contrast, saturation changes made in the camera, so if your client could convert a RAW image, they would not like what they see. Flat, unsharp, and if it's linear, pretty dark.
But you! You are a magic image maker , and you'll take that file and make a great tiff out of it. You may deliver it as a JPG if you are sending it as an email attachment, but I will try to deliver a CD or FTP a tiff so I don't insult the file with compression. It DOES make a difference to me. Further, I think a lot of designers, when provided a JPEG will foolishly keep the file a JPEG after sizing it, thereby compounding the confounding compression. When provided with a tiff, they'll keep it as a tiff. The level of ignorance is amazing. At very high levels.
So I'll take a RAW mode camera file, convert it to 16/tiff, edit, (as much as possible in 16 bit) and save as a PSD document. That's my master file. From that file, I'll pull copies that I'll further manipulate, convert to 8 bit, size, USM and deliver. Or size, USM, and save as JPEG, then deliver.
For any subsequent images that are not for the identical use, I'll return back to the original 16/tiff PSD file and do it again.
Make sense?
p
--www.paulmbowers.com