I finally pulled the trigger and ordered the 70-200 IS just this morning. I have been researching this lens since last November and finally had the money saved up and went for it. Reading through this thread, I think there is a serious misunderstanding of what DOF is and how lenses operate. If you doubt what I am about to explain, check it out here
http://www.dofmaster.com/dofjs.html
If you put a 70-200 lens on a crop sensor body, and zoom out to 170mm and open it up to f/2.8, and the subject is 20 feet away, you will have a very shallow DOF. Do you know how shallow?
The total DOF is .44 feet. That means that it is only 5.28 inches. Now, realize this, if you focus on a person's nose, the DOF is 5.28 inches total, meaning half in front of focus, and half behind. So, if you focus on their nose, you will only have 2.64 inches in focus behind their nose. There is no way their ears will be in focus. Same is true for the issue of the dog's nose.
So, if you switch to f/5.6, the DOF becomes .88 feet, double what it was before. This is simple optics and physics. It doesn't matter how amazing the glass is or how much you pay for it, you can't change physics.
If you are 10 feet from your dog with the 170mm at 2.8, the total DOF is only .21 feet, or 2.52 inches. Once again, this means if you are focused on the nose, only 1.26 inches back will be in the DOF. This is why it is most important to focus on the eye to assure the eye to be sharp. But, if their head is turned from the camera, it is possible for the other eye to be out of the DOF.
So, just realize the physics and accept what can't be changed. Of course you can stick the 70-300 on there at 5.6 and get more DOF, because it of course will. Yes it is wide open for that lens, but 5.6 is still twice the DOF of the 2.8. It won't be as sharp at 5.6 as the L glass at 5.6, but I guarantee it will have more DOF at 5.6 than your 2.8 will set at f/2.8. Understand your glass and accept it for what it is.
I am excited about my new lens coming from B&H, but I already know how shallow 2.8 is, but there are needs and uses for it. Portrait photography at close range at 2.8 is not proper for sharpness across the face and ears, so don't expect it and complain about the L glass.
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Lyle Collins