dissatisfied customer will do
more damage to your business than a dozen satisfied ones will do
good.
Depends on the town in which you live? I often wonder about that. Our
town average age must be over 50 with not so many young people at all.
Most clients come from out of town and there really is few local wedding
clients. Question then is, "what is someone living 100 miles away going
to do to affect your business?" Not much. This summer we didn't have
any local wedding clients, so not much chance that any of them really
help or could ever hurt business. Even referrals are low from these out
of town clients unless one friend happens to like the pictures and the location
and book with us.
This goes cross-grain with a lot of the advice here, but...
I would apologize. Do not assert your authority as an artist or
anything else. Apologize. Then, when the customer has settled
down, ask her what, at this point, can be done to make the best of
the situation.
I disagree with an apology. Even the tone of one. Why, because you should have
covered your style and all the details before the wedding. That includes taking the
MOB or family there at your request. If they don't follow your procedure and state
their willingness to work things out, then there is no apology needed on your part.
Apology will dig you in deeper as they smell default on your part.
The old adage "The customer is always right" applies here.
No, often they are very wrong. She wanted certain pictures, then she was
responsible for gathering the people and location. We tell clients over and over
to do that or we shall/will miss those pictures. You want a special picture, then
set aside time and make sure you get it. If not, client is wrong and I will
fee free to tell them the schedule was too strict or off to allow what they wanted.
If you
are a wise businessman, your goal here should be to alleviate this
woman's disappointment at any cost. Give her the images for free
if need be. Make her happy.
Not at the point of holding your ground. Take a look at MOB pictures. She is
recognized 'spoiled' type of person and it shows in the pictures and her attitude in
the latter backs that up. I'm not sure that is much to can do other than get in contact
with the couple and see what they have to say, but I would even do that unless they
make the first move and/or MOB really starts to up the decibel level.
Five years from now your business will be better off for it.
It wouldn't in my town. As I said, almost all weddings are from clients that live
far away and have no influence on business.