Do you think that Canon is moving towards Body-IS? I've been
thinking about this and came up with few theories/possibilities I
want to share with you.
As you know, Pentax, Samsung, Sony, and Panasonic (do I miss one?)
all offer on-body IS, which is really tempting. You can even get
the new Pentax K100D for around $600, and get some old good lens
for it, which is a great bargain for DSLR. How do Canon and Nikon
react to this future threat from the agile newcomers? I came up
with two possible scenarios:
1. Canon joins the bandwagon by using body-IS on its next DSLR.
It's good for consumers but somewhat bad for Canon. It
might kill
the market for Canon IS lenses, which we all know is Canon's cash
cow. Prices of IS lenses will drop significantly.
2. Canon decides not to include body-IS on next DSLR. Canon might
loose the market for entry-level DSLR to Pentax and the other
newcomers, which is also bad. Even worse, before Canon even knows
it, it's lost significant market share to the DSLR newcomers.
Personally if I were Canon, I would go for #1. Create DSLR with
body-IS. Yes, it'll probably kill the market for IS-lenses but
Canon can secure the market for entry-level DSLR. Now, I said that
it
might kill the market for IS-lenses, because professionals
would still go for IS lenses for their 1d/1ds DSLR. If I were a
pro, do I want to use DSLR used by amateurs (even if it has
body-IS)? No. So I think the market for IS-lenses would only
decline, not die.
Failure to join the body-IS DSLR market might create worse
consequence for Canon. It's going to lose significant market for
entry-level DSLRs, which I believe is huge. So, for Canon, make
body-IS for the next xxxD and xxD DSLRs and leave IS-lenses for the
pro.
Just my thoughts. What do you think?
--
Sincerely,
Yohanes N. Mangitung