E-400, the future and so on...

vlatko

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I've seen that there's been a ton of posts on the matters in subject during the last two days. Too much to read now. Since I held the E-400 in my hands and since I talked with a senior Olympus Europe official, let me write my impressions and report what was said.

E-400 is small and light, as you can see by reading the specs. The impression is that it's about half the size of E-300 and it feels in hand approximately like a thinner brother of C-5050 or 5060. Seen from front it's like E-500, but from above it looks quite retro, almost like Panasonic L-1 or Leica M-8 due to the lack of a grip. I was told that it had the nickname of "Digital OM" during the production process.

Back LCD is big and nice, but the menus look like your typical Olympus point and shoot, not like an SLR. Viewfinder looks brighter than E-300, but it was difficult to say in the short time I had it in my hands. One thing - instead of big red AF dots, you get tiny barely noticeable ones. Personally, I like the big ones better. Shutter sound is bearable. :-) Didn't sound plasticky or too loud, but it's not as quiet as E-1. Speed - wasn't quite as fast as E-300, I think.

But... we had preproduction cameras in hands so we were not allowed to take the shot photos with us. Ergo, the behaviour still might change. (It's due to be in shops something like a month after Photokina.) Ditto for the very noticeable chroma noise from ISO 800 upwards. The guy from Olympus Europe said he expects they will fix that even before Photokina or before the camerra goes to market.

Sensor manufacturer is apparently Kodak as somebody had already guessed here. I asked about it and cited the specific model (I forget the sensor model number now) and was told by the guy from Olympus, "I won't deny it." But the sensor manufacturer asked to be kept secret for now, probably till Photokina.

Lenses - very lightweight, plastic. The new 40-150 may be half the size and weght of the original one, but feels like a cheaply made plastic toy, because it sticks and grinds when zoomed. I was told it's also a preproduciton item. I did succeed in taking a couple of photos with 14-42 on E-300, but I have to download the photos to the computer. So, later.

Reason why E-400 is not going to be sold in the States is "a matter of timing". They obviously think they cannot satisfy the demand, so they decided to sell it only in Europe. the reason is more or less obvious. Europe makes 45% of Olympus sales. USA is something like 32, Asia around 20. Anyway, when I asked whether they plan on introducing E-400 in the States later, I was told that they do, but no definite time-frame.

Now, the future of Olympus and what it means for all of us. Olympus, according to their data, is in the black. For approximately the first two years after the introduction of E-1, Olympus was in red because the R&D budget was quite high.

Their projected sales for this year is 95 million (95 times ten to the sixth power) cameras worldwide. DSLRs will make 4.5 miilion units out of that number, and Europe DSLR sales will apparently be 2.5 million. Which all is good, I think. They don't think there will ever be an Olympus SLR in every pot and on every table, but they are aware that the situation was more or less the same with OMs. "Olympus users are a breed apart." :-)

The reason they are introducing, basically, the fourth entry-level camera after E-1 is that they want to impress the sellers with cameras the sellers can shift in nice quantities. Therefore proving Olympus is a realiable source of SLR income. Therefore building their SLR image from ground up.

Also, the catalogue on four-thirds.org is to show that 4/3 is not a dead one-comany standard.

So, what they are preparing? When asked about OIS, the guy from Olympus said "Let's talk about it in a couple of months." Given that they used anti-shake in mju 750, that probably means that's it. OIS in the body, so all of your lenses become stabilized.

Lenses in the future. I was told that there are primes (and fast primes) coming in 2007. When I asked about Leica, I wasn't given a definite answer but I got a clear impression that we will see Leica 4/3 lenses in a foreseeable future. One more thing... I know I said I heard that 14-35 2.0 will be 2000-2500 euros. But the Olympus Europa guy said he didn't think it would be that expensive. Apparently my previous information was wrong. The fabled 100 mm Olympus macro will most probably also come in 2007. Note that I say most probably. The answer was not clear.

Finally, E-3. It will definitely be E-3, not an E-2. The Nikon camera was specifically cited as the cause.

We were very emphatically told that Olympus will not target the medium-format-like resolution of 18 MP. Ergo, a Canon Mark I competitor is out of question. But, the E-1 successor will have characteristics "better than E-400" in every sense. I said something about them having to compete with 5D, which was not denied. So, I'd expect a camera with 12 MP or a bit more and with anti-shake. Faster AF was definitely mentioned by the Olympus representative as well as more AF points. Not to mention higher speeds. Hmmm, somebody here had a finger in the Olympus plug when you bandied the specs around, right?

But it will all come in 2007. They still haven't decided when exactly.

And the end... the "clay mockup" for Photokina apparently won't be just clay or just mockup. The Olympus representative asked me whether I would be coming to Photokina and when I said yes, he told me to be certain to visit Olympus booth. (Heh, like I wouldn't. :-)) It appears he held an early prototype of E-3 in his hands and something like that will be exhibited in Koeln.

Now, shoot. I wrote this out of my head without looking at my notes and I might have forgotten things.
 
I must say this was a fabulous read. You touched upon a lot of items that many of us on this board are wondering about. It certainly puts me in somewhat of a positive state of mind knowing there is more behinds the scenes at Olympus, although they are certainly taking their time with the new E-3 update. Your writing certainly reads like you do work as a journalist, and you've uncovered a lot of information. Please post something apres Photokina on your thoughts as well. Again thanks.
 
I must say this was a fabulous read. You touched upon a lot of
items that many of us on this board are wondering about. It
certainly puts me in somewhat of a positive state of mind knowing
there is more behinds the scenes at Olympus, although they are
certainly taking their time with the new E-3 update. Your writing
certainly reads like you do work as a journalist, and you've
uncovered a lot of information. Please post something apres
Photokina on your thoughts as well. Again thanks.
Agree on informative writing and content.
Thanks
 
Really nice to read analytic text based on actual information, especially when it contains good news!

--
Petri
 
There is quite a populance of dissatisfied 4/3 customers. me included. Ok fast fix focals. I wonder why it take so long to just formulae that. those lens should be here 1 year ago ... but as a multiple system user, I have to say unless Oly offer something really really enticing, my 4/3 would probably still be my 2nd or 3rd system instead of the primary ones.

If we recall all the rumor and what Olympus had to say in the last 2 to 3 year. I have to say I have my doubt about their capbility to deliver.

--
  • Franka -
 
There is quite a populance of dissatisfied 4/3 customers. me
included. Ok fast fix focals. I wonder why it take so long to just
formulae that. those lens should be here 1 year ago ...
I wouldn't agree. Fast primes are something for professionals or those who aspire to that status. Entry-level users couldn't care less about primes. And since Olympus is currently concentrating on entry-level, primes are not high on their priority list. Quite logical.
If we recall all the rumor and what Olympus had to say in the last
2 to 3 year. I have to say I have my doubt about their capbility to
deliver.
The only thing I can say is "We'll see." :-)
 
what I expected, and it sounds like I wasn't misinformed when I was told it was fairly close.

E400 menus look like E500 to me - normal.

Not surprised to hear E400 being introduced in stages, amazing that Oly US are still trying to BS people.

Cheers, useful post.

--
http://www.flickr.com/photos/acam
http://www.pbase.com/acam/
 
sounds true - thanks for posting this.

It is also my impression that oly is not able to
produce enough E400 to release it already in the USA -
but perhaps later.

--
cheers
Martin F

--------------------------------------------
My equipment is in my profile.
Sorry if there are typing errors in my texts.
I usually do not check that before sending.
 
.....on assumes.

IF:

E-3* denotes live view dlsrs
E-4* denotes compact dslrs
E-5* denotes Standard size and standard function dslrs

Obviously if that previous poster was correct in what he read.

must bear in mind, assumption is the mother of all f* ups.
 
Their projected sales for this year is 95 million (95 times ten to
the sixth power) cameras worldwide. DSLRs will make 4.5 miilion
units out of that number, and Europe DSLR sales will apparently be
2.5 million.
When you say "their projected sales" you must mean Olympus's estimate of the worldwide market for all camera companies combined, yes? Even then, 95 million seems a tad high, compared to what I've seen elsewhere.

For the record, Olympus's official standing projection for worldwide sales for its own dSLRs, for the year ending March 31, 2007 is 400,000 units, which will represent about 8% of the total worldwide DSLR market, if they achieve that number and the JCIA's projections for total DSLR volume are correct.
 
.....on assumes.

IF:

E-3* denotes live view dlsrs
E-4* denotes compact dslrs
E-5* denotes Standard size and standard function dslrs
No. The numbering was something that marketing did. A complete mixup it seems.

OTOH, as we were told, when asked why now suddenly a model with a lower number, the marketing guys supposedly said it was a different category. So you might have something there...

BTW, where do you place E-300? :-)
 
For the information. It's nice to know that a fair number of product launches will happen in 2007.

Best,
Oly
 
Their projected sales for this year is 95 million (95 times ten to
the sixth power) cameras worldwide. DSLRs will make 4.5 miilion
units out of that number, and Europe DSLR sales will apparently be
2.5 million.
When you say "their projected sales" you must mean Olympus's
estimate of the worldwide market for all camera companies combined,
yes? Even then, 95 million seems a tad high, compared to what I've
seen elsewhere.
Let me see. The guy was talking about Olympus alone. He said that during the analogue era the best year for Olympus was 36 millions.

BTW, by projected he apparently meant "based on current sales trends" and not a prediction pulled out of thin air at the beginning of a year.
For the record, Olympus's official standing projection for
worldwide sales for its own dSLRs, for the year ending March 31,
2007 is 400,000 units, which will represent about 8% of the total
worldwide DSLR market, if they achieve that number and the JCIA's
projections for total DSLR volume are correct.
Yeah, I'd seen that but forgot about it. It may be that he was talking about cumulative sales and there was a mixup in terminology, sound quality and our understanding. Unfortunately, we didn't get his presentation in the press kit. I'll re-check the data next week.

Still, if they sell 4.5 million SLRs cumulative till the end of the year, it means it's also quite a nice piece of cake.
 
Well back when I get my E-300 ( quite a few weeks after it was out ) Olympus state that they will develop DSLR for different sector of the market, and clearly state that there will be a mid range E-XX body and they expect to have E-X body range per the E-1 type. When asked about fix focals, they answer to the affirmative stating that its their intention to ful fill basic customer need.

Well they fail on almost all account, so I suppose I can justify my doubt. Although I can understand their logic behind the decision, that does not make them any good for the fact that they try this tactics on their customers intentional or not. I bought into the E-300 back then for the fact that 4/3 would be developing. As of now it goes no where beyond the entry hobbyist grade.

And BTW, fast fix focals is not just for PROS. In fact , as it is, many hobbyist choose fix focals for their specific needs. A typical 35mm/2.0 for many other mount ( say nikon or canon ) is but priced very reasonably and made a decent std on their DSLR. Similar argument can be put forth for Olympus. If Olympus really have that tunnel vision that hobbyist means only zoom, then I have to question their sinceraity in the long term. The logic stated seems to show that only things that sell will be furnished. if its so, I would really have to consider if I should even stay with 4/3 as one of my choosen setup cause it looks like the Mfr unable to actually offer a " SYSTEM " , and by that logic, Oly should not even market the 2.0 zoom or those big tunas right ... With System DSLR/SLR there will always be a group of the customer wanting certain setup that is not mainstream. Its up to the Mfr's decision whether they want to develop, and market for those need.

Realistically I do not think any of us as a consumer need to hear this kind of argument. Its for the Mfr to convince me that their system is right for me by providing the solution. Not me having to work with what they vision as best for their business. In simple plain english. they want the business, they have to provide the goods. And lets face it, wiat & see, yes, but within a reasonable period only, and I will do just that with my doubt still intact. Likw I stated up front, I surely do hope they act on their words. Being a long time Olympus customer ( since the Pen-FT days ) I certainly do not like to see the brand go down as KM do, but their past performance on the DSLR front just do not install confidence at all .. The E-400 is but another right step, and I hope to see more. I do not speculate, I am just being skeptical.

--
  • Franka -
 
Still, if they sell 4.5 million SLRs cumulative till the end of the
year, it means it's also quite a nice piece of cake.
It would be the greatest miracle in camera industry history.

Olympus shipped 250,000 dSLRs in the year ended March 31, 2006. This is a known number, reported in their annual report. To ship 4.5 million the next year would be a 4,200% year-over-year increase and would give them twice Canon's projected dSLR volume for that period (2.2 million units); more than Canon and Nikon combined, in fact.

I'm sure the figures he was giving you were for the entire industry, and he must not have made that clear.
 

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