All three new pancakes (28, 40, 70) are DA lenses, designed to cover the full frame of Pentax's chosen 15.7x23.5mm digital SLR format, and not designed to work with the old 24x36mm format of Pentax 35mm film cameras. There is no cropping of these lenses by the sensor, but would probably be severe vignetting of the larger 24x36mm film frame by these lenses.
Pentax is planning to add a new larger format DSLR, in a 33x44mm "digital medium format", but quite clearly Pentax has no plans for using an intermediate sensor size like 24x36mm, which would not work with these or most other new Pentax lenses, most or all of which are DA designs, specifically for 15.7x23.5mm sensor format.