Nader was too late to "ruin" the Corvair. He just "killed" it. Did you own a Corvair? How about a Porsche? I did...still got the Porsche(s).I have to agree about marketing, for the most part. I spent a very,I note that it's difficult to get good data about R1 sales. I think
it's because the Marketing Department is in charge of disseminating
information and they don't really want the R1 to succeed. They
spent billions and billions on KM and it's important that the dSLR
line do well. Perhaps after it is selling well, the Engineers will
be allowed to produce an R2?
All companies I worked at had these battles. And there are classic
stories of others, like the Corvair (car, not boat or plane), which
GM Marketing ruined.
very long year and a half a few years ago working in the Internet
marketing department of a mail order company. The MBA I worked for
almost had brains enough to spell cat--if you spotted her the "c"
and "t" there was a 50-50 chance she'd get it right. Her favorite
saying to me: "Research less and write more."
But Corvair wasn't ruined, totally, by GM Marketing, though they
had a share. A guy named Ralph Nader made a big deal about a wheel
hop problem that had much in common with all of the then current
rear engine cars, such as VW and Porsche. Nader picked the one that
would bring the biggest amount of publicity for himself, and
history was written, sort of, in "Unsafe At Any Speed," a title
that was total BS, as was most of the Nader case against the
Corvair. GM management was stupid enough to play right into his
hands, instead of just ignoring him, except for a bland statement
that would have left him high and dry.
--
Charlie Davis
Nikon 5700 & Sony R1
CATS #25
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