OT: Why Canon's white long lenses are white?

Bartek

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I was wondering why Canon decided to paint their long L lenses in white.

This is probably not due to aesthetics as the whites doesn't look any better with the black bodies, actually black lenses are more elegant and don’t scream so loud "I'm an expensive white lens".

After some time I figured out that there is one good reason for Canon to paint the long lenses in white. I wonder if there is another one, maybe even more reasonable?

Imagine a sports shooter standing for many hours a day at the open stadium in the full hot sun with his very long and precise lens attached to the body and monopod (like during summer Olympic games).

If the long lens having large external surface exposed to the sun was matt black the sun would heat up the metal made lens to extreme temperature changing the relative position of lens elements to each other by slight values but probably enough to change its precise optical characteristics.

So cool lens would have different relative optical elements alignment than the hot one as the metal elements holding the glass would extend itself by some value.

As no one has yet developed an air-conditioned lens :-)) I think that painting the lenses white was a good move by Canon in order to prevent them from extreme heating by reflecting the sun rays outside.

Any other thoughts?
--
Bartek
 
Yes, black lenses get hot. Too hot for the Fluorite glass (crystal) that is being used. Fluorite glass expands significantly more than, euhrm, other stuff. :) That's why the barrel is white.

Cheers
 
ok ..... most people have seen the white lenses at the World Cup, but did anyone see the Spain v Tunisia match last night where it lashed rain.

Well what did most of those photographers do when it rained? They covered their lenses with plastic sheeting/bags etc. I mean I thought they were weather sealed?????? Am I missing something?

--
.....Lossy

'There it is, the cleverest thing you ever said Homer and nobody was there to hear it. Doh!' ......... Homer Simpson

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I think that with the weathersealing of the lenses/bodies there is simmilar story as with cars. Cars theoretically are weathersealed as well but I wouldn't park mine in the river with the water level above the level of the cars floor :-))).

--
Bartek
 
I think that with the weathersealing of the lenses/bodies there is
simmilar story as with cars. Cars theoretically are weathersealed
as well but I wouldn't park mine in the river with the water level
above the level of the cars floor :-))).

--
Bartek
Bartek,

I take your point but I thought that one of the strong selling points of those lenses was the weathersealing. Surely they dont need to worry about a bit of rain. Although, I suppose if you are handling a lens that costs that much you will do what you can to protect it ;-)

--
.....Lossy

'There it is, the cleverest thing you ever said Homer and nobody was there to hear it. Doh!' ......... Homer Simpson

http://www.betterphoto.com/gallery/gallery.asp?memberID=167066
 
ya they may be sealed and im sure they would have been fine, but would you want to go to you boss and say my 7k 400 2.8 or 4k mark II got screwed up in the rain? they probaqbly dind't wantt o take any chances
--
http://www.PBase.com/Karpfish
 
easy, because if the shorts extend a little bit nobody would object would you? :-)

and seriously first I think that shorts have much less surface to receive the heat (radiator case) and second they are not as often used at the sports events in the full sun (but with this one I hardly convince myself :)

--
Bartek
 
Clearly this has nothing to do with heat. It has to do with counting the number of Canon photographers at sporting events. The ratio of white Canon to other black lenses is staggering.

The photo pit at the Roger's Centre in Toronto is sponsored by Nikon. Huge yellow signs, you can't miss them. But what you can't miss more is the 10-1 ratio of white Canon lenses to Nikon. The only Nikon shooter is the Blue Jays’ team photographer.

Now don't give me that Nikon has white lenses too argument. No Nikon sports photographer that I know would ever use a white Nikon lens, as they don't want to be mistaken for a Canon shooter.

That's the real reason :)
  • Paul S.
Disclaimer:
--------------

The comments made here are of my own opinions and experiences. The comments are not meant to be a testament of anybody else’s experiences but mine.

http://www.surettephotography.com
 
Clearly this has nothing to do with heat. It has to do with
counting the number of Canon photographers at sporting events. The
ratio of white Canon to other black lenses is staggering.

The photo pit at the Roger's Centre in Toronto is sponsored by
Nikon. Huge yellow signs, you can't miss them. But what you can't
miss more is the 10-1 ratio of white Canon lenses to Nikon. The
only Nikon shooter is the Blue Jays’ team photographer.

Now don't give me that Nikon has white lenses too argument. No
Nikon sports photographer that I know would ever use a white Nikon
lens, as they don't want to be mistaken for a Canon shooter.

That's the real reason :)
  • Paul S.
--
Tongue in cheek I hope.

Canon do 'white' for heat reflectance - big lenses expand more than small lenses therefore big = 'white', small isn't as necessary.

Oh, Nikon did/do some of their big lenses in 'white'and I have a Pentak 300/2.8A* lens in 'white' too!

The reason you see more Canon 'white' lenses at sports events is because Canon are favoured by Professional sports photographers - for various reasons - whilst Nikon tend to be used by news photographers (Most newspapers come from a Nikon background - going back to the F - so it's historical).

Paul

PS. Canon 'white' isn't white really - nearest match seems to be Ford Cameo Beige.....................
 
Probably with the introduction of the first fluorite lenses Canon wanted to be different. Remember that the very first fluorite tele lenses (in the FL system) were BLACK. Maybe they had some problems with the heat and technicians went for white. But I am sure the marketing guys jumped on that train very quickly and took over the controls.

A similar question would be why Canon calls their topline of lenses "L" ? Some say L stands for Luxury. Would a pro care about luxury?

Regards,
Hans

http://www.wildpicture.com

 
As no one has yet developed an air-conditioned lens :-)) I think
that painting the lenses white was a good move by Canon in order to
prevent them from extreme heating by reflecting the sun rays
outside.

Any other thoughts?
It was also a stroke of genius from a marketing stand-point. Canon's white lens, with their very distinct white/black banding pattern, are readily identifiable along the side lines of major sporting/news events.





 
"A similar question would be why Canon calls their topline of lenses "L" ? Some say L stands for Luxury. Would a pro care about luxury?"

Regards,
Hans

I heard from a good source that the "L" designation was derived from the price Canon charges for them, "L" standing for Ludicrous.

--
DavidRoy.....behind the lens
http://www.pbase.com/davidroyimages
http://www.photobird.com/davidroy



“I eagerly await new concepts and processes. I believe that the electronic image will be the next major advance.” - Ansel Adams
 

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