Sony Drops Dynax

I was not trying to spread negative rumours, merely pointing out the highly negative headlining given by the BJP to the story. The implication to any reader who doesn't bother to read the story in the mag might well be - 'the project is off, we are not making the cameras after all'. It was pretty bad reporting all round.

I didn't see my speculation as negative either. Unlike many, I love small cameras and hate the bulk of much 35mm equipment. During the bulky 9000-9 period I shot almost entirely with a CLE outfit and when digital arrived, I used a 7, then 7hi, then A2 and the 35mm gear was mothballed. It was only after the 7D appeared that I got it out again, and sold my CLE kit which was two bodies, 20/28/40/90/135 and all fitted in a Lowepro Sideshooter bum bag with film and flash and Mini Tripod (original Leica type)! I, for one, would really welcome an attempt to lose the extreme ranges of current zooms for APS-C. No-one has ever produced good primes for APS-C except Sigma, with a solitary 30mm f1.4, and I've tested that - it is not any way as good as a typical 50mm f1.4 for full frame. Sony could be the first company to do so. Really, I don't need an 11-18mm with a s*dding great 77mm front end and a lenshood like a soup bowl. I want an absolutely perfect 10mm f5.6 with the sharpness and geometry of a Hologon. I can live without the zoom stuff between 11 and 18mm, in return for a pocketable lens of professional quality taking normal size filters.

What I wrote was pure speculation, but I thought it was positive speculation. I have hedged my bets and in the last quarter acquired 17-35mm, 24-105mm, 28-75mm and 70-200mm which will be kept aside just in case Sony produce a full frame professional DSLR. I've also bought two 11-18mms (my wife doesn't like having to share lenses when we both need a wide angle), an 18-200mm, and kept my 100mm macro and 100-300 Apo D.

The lenses made for APS-C while very acceptable are not to the professional standard I would want, and the 6 megapixel 7D/5D sensor is barely adequate yet they still fall short of producing the best it can give (I only need to use the 70-200mm SSM to prove that - it's like turning 6 megapixels into 12 in terms of real fine detail resolved). So if Sony go for a 1.7, 1.6, or 1.5X sensor I really, truly hope they make new, small, top grade APS-C lenses to match it because I'm assuming it will 10-12 megapixels and the existing lenses will be struggling. This is what Olympus has done with its high end lenses for 4/3rds and it's what Leica/Panasonic is now following up for 4/3rds. So far, such an approach is totally lacking for APS-C. The closest you can get is Nikon's 17-55mm f2.8.

Paul Genge has, in fact, said more in private than to the BJP. He's going round with a big grin on his face, about as relaxed as you can imagine for anyone working very hard in a new corporation, and his last words to one of my email contacts this morning were 'don't worry, Minolta fans are going to find they have never had it so good'.

It was my original speculation that Sony might re-skin the 5D, but I would point out, this was not 'positive' speculation. It was in response to suggestions they might roll out a camera like the 7D with a bigger sensor. I said - and I think I'm right - that the 7D was a design Sony would never contemplate, too expensive to make, too complex with external controls; I said they would be more likely to produce a version of the 5D because its manufacturing was a much more efficient process, and if they needed anything quickly, that would be the option.

They did not need anything quickly. Elsewhere, or here, I have said that Sony would not launch until summer because unlike KM, they understood the need for stock levels to be in place before rollout. Paul Genge agrees with my view, and does not disagree with my comment to him that I guessed Sony/KM had been making the new models for some months already. His comment to me was along the lines of well, it's a different world for Sony, stock levels 10 times those KM would have launched a camera with. Since the Malaysian factory (now 100 per cent owned by Sony following their buyout of KM's remaining 51 per cent last month) makes the DSLRs, and is the same factory which used to make all KM film SLRs and the 7D and 5D, I think we can probably expect the launch of one DSLR - next month is June and that's when they said they would launch, so let's wait and see. They will have massive stocks in place in every country round the world, capable of a retailer presence with stacked shelves not a box or two, and sufficient potential for sales to justify large advertising campaigns (KM could never do so, because they never had enough cameras to sell to cover the budgets).

As for lenses - well, I am not really hoping to see more Tamron glass, nor the fabled high end G/D glass. KM had already stopped making all G/D stuff a year ago this month. They had dismantled the facility. They could not make any more. That facility may be up and running in its new home. Or not? I don't know, Keppler may know but has not said; no-one at KM said, and Sony may never say where lenses are being made. We will just have to wait and see.

David
 
Lenses of course! I have more dollars invested in lenses than my single 7D body. That might be very different for others.

Sony never told us that it would be a continuation of KM's old track. A-mount is what I recall. If they can do that on a 'miniature', more power to them. That would make room for the 3D, 4D(whatever).

But note that their first web introduction at the site showed what amounted to a re-labeled 7D, no? Perhaps some trickery on their part.

25-30% market-share is not likely - if they mean the DSLR market. That market doesn't seem to be crying out for mini. 4/3rds would be an example to Sony; take a niche!

I think that niche would be P&S types who have and will be their up-and-comers. You hae to admit, there are a lot of them. (I don't see that many wanting system cameras; maybe the KM A200 style buyer. We'll seee.
--
Gene

I live in Minoltaville, just outside Sony City
'The only thing easier than being wrong .. is denying it!' -me

FLM Explained http://www.dpreview.com/learn/?/Glossary/Optical/Focal_Length_Multiplier_01.htm
MaxxuM 7 Digital
 
That's just IMHO, but I'm not expecting many changes. I just hope they keep the AS besides only the mount, and maybe give a sensor update. Sony-style rebadging with releasing more of the same with small added value in bodies and lenses, and semi-competitive pricing, for now. Something along 5d and/or 7d with extras. But I would expect a higher end camera before christmas, and only then we will know what Sony is out for.

20-25 percent market-share could have been achieved for Sony, it wouldn't have been a first for that company - but it would take 5 years or so, and in the meanwhile other new players like panasonic will be more veteran, and would take their share from the C-N cake as well. So I suppose Sony won't consider the first release as a critical release. They are not minolta and they have enough money to take it slow but sure.

Hope I'm wrong and they'll come out in a bang, and with cut-throat pricing, I'll be the first on their bus (is there even an expression like that in English?), but I don't expect much in June.
 
Jose:

If memory serves me correctly, Sony now owns the factory in Malaysia or China , wherever it is? So they have a production base. What will take time is the design, development and test if you are going to change things significantly. Then again you have KM tp propose design based on your specs and build them and test them. Still need to come up with the specs and the system concept though. I suppose it would be interesting to know exactly how much discussion and direction was done between Sony and KM prior to the KM announcement. Much could have actiually been established then.

Miniaturization is an interesting word...according to Merriam Webster
"to design or construct in small size"

So the inferences is to maker the whole camera/lens system smaller. Perhaps, but what if if was to focus on repacking the electronics . Reducing electronics which after all is the heart and soul of a modern DLSR would allow for faster intra-system speeds etc. Miniaturization of motors could allow greater space for other things such as dual storage systems etc. Speculation on my part, you bet!!! Absolutley! And I do think that David has point in his "reading between the lines", you bet! Image if you produced a very fast focusing camera with ssm capability that was half the size/weight of a the big Canon, had sequential storage systems and had a 300-800/f4 zoom for sports. Would it be a seller! I don't know but I can tell you this, I make some money photographing airplanes and something like that combination would at least get me intrigued.

It's the first week in May, Sony has said something about introduction in June which is a month maybe 6 weeks away. Photokina is in Sept. Is it panic time...not for me, at least!

I guess I will just keep making some money with my 9 and 7d, Hassie, Bronica and Linhof technika (1957). I'm off in about a week to go start photographing the reconstruction of a Mig for a product brochure. I'll be using the 7d and 9, supplmented by some LF chromes which will be used for posters by the client

Don't have an urge to change based on what I know or don't know yet. Jose/Dayo and others switched because it was their judgement that it was best for them. I recently played around with the Canon 5d and it is a fine, fine camera but if you buy one, bring your checkbook because buying cheap lenses with that camera will turn you off immediatedly. It will reveal every defect in the lens if they are there so be prepared to buy the best lenses Canon has to offer(which are very good). That is one of the penalties of full frame/hi res systems.

I rather suspect this year's Photokina might be very interesting if you are looking to switch....speculation on my part! or not switch as the case may be
cheers
Tim
 
Sony is not gambling, they are investing in what makes good business sense.

What makes you think lenses will be miniaturized?

What makes you think they will lack quality?

What makes you think they will not be fast?

Do you understand miniaturization?

Do you know what is happening with Nano Technology and Quantum Physics?

Do you like just posting negative statements based on nothing?

There are a lot of members here that are assuming things based on nothing but their own biases and fears.

I would not say Sony is betting anything. They are investing in what makes good business sense.

Most of the statements posted in this thread is pure rubbish based on lack of understanding, rumors, and biases.
The miniature would come with a cost, eg quality, aperture,
certainly would not be a full frame
 
Sorry for sounding negative, but all that I'm trying to convey is just for everybody to sit tight and wait. I'm sure things will happen that will make us smile and others that will make us frown. From past buyouts, I just don't see Sony buying somebody to trash it later for technology that they could duplicate themselves cheaper. I'm betting that Sony wants in fast and won't fail us when delivering the goods. The last thing they want is to buy a mount and have the base jump ship within a year because they messed with too many things. Beyond that, looking any further then a year into the future of electronics is a gamble.
 
Tim,

Your post shows a lot of common sense without blind biases. I hope this will be one of many posts that members here will start focusing on until the "Alpha" release.

I agree with you and hope to see more threads like this.
 
Ok, so optically my minolta 100/2 beats my 85/1.8. Thats great if the perfect pose happens to coincide with it focusing in time and accurately enough for it to nail the subject. I trust the 85/1.8 1D combo much more than the 100/2 + 7D.

Andrew
 
If there is only to be a 1.5x crop body a lot of focal lengths just don't make sense.

Full frame 50/1.4 or 28/2.0 on a 1.5x crop? For similar (actually one stop less) functionality one lens costs much more than the other.
There are NO fast minolta wide angles for the 7D.
28/2 is the widest fairly fast lens? Wide? Not really.

16/2.8 is wide and fairly fast but it is a fisheye (this was my solution to the problem and I like the fisheye).

Compare that with canon options on a 5D, a 35/2 is wider and cheaper, 24/1.4, 28/1.8, 35/1.4.

The 20/2.8 is very expensive considering it has the same functionality as the 28/2.8 would have on 35mm film.

The 28-70 zoom is an odd range on the 7D, not wide enough.
The 17-35 is a useful range but is much shorter than a 28-75 would be on film.

The 35/1.4 G (D) only made sense if a full frame body was comping. To pay that sort of money for a lens that ends up competing with a much cheaper 50/1.4 on a canon 5D is crazy. In fact you could justify the full frame body on that basis alone.

I think this post sounds like GOOD news to me. Its a sign of massive clear out and rethink that was required long ago.

Andrew
 
Thanks David K for posting this!

For those who may not be familair with the BJP, the url of the story is here:

http://www.bjp-online.com/public/showPage.html?page=327184
The British Journal of Photography, getting an interview with Paul
Genge who has moved from KM UK to become manager of the new DSLR
project for Sony UK, wrote this headline in this week's edition.
Not good journalism.

What they mean is that the 7D and 5D are, and were, entirely out of
production. My suggestion that Sony might 'skin' a 5D is now
unlikely to be true. I knew there was no way they would try to
market with an interface like the 7D - way above their level!

The article indicates that:

The first new camera will be smaller than the 5D, and entirely
different
Many existing lenses will be dropped and never made again
New designs will be introduced at a fast rate
Sony will emphasis 'miniaturisation'
The M-AF mount remains

Reading between all the lines, I reckon they are targeting Olympus
and Pentax rather than going straight for Canon's jugular. I do not
think the projected 35mm f1.4 G (D) fits well with a
miniaturisation policy (it would have been a monster as well as
expensive) and I'll bet this planned lens never appears. Nor can I
see a revived 70-200mm SSM fitting. I would bet they are going to
produce lenses with specs like 50-150mm f2.8 instead, miniaturising
by matching lenses better to the APS-C sensor and doing away with
full frame - they have no legacy to support. Full frame sensors do
not fit with a policy of miniaturisation. The M-AF mount has a
perfectly suitable back focus distance and throat diameter to
compete with the 4/3rds system but using either APS-C sensors or (a
terrible thought) R1-style 1.7X factor sensors. With an entire new
lens range and a 1.7X form factor, Sony could miniaturise even
further - a 40-120mm f2.8 would be the 'new 70-200mm'. The size of
an old 135mm f2.8; why not? 10 megapixels straight out, and a
camera fully compatible with older M-AF lenses but only friendly
towards teles. Roll out some new wide-angles, 8-16mm would be equal
to an 11-22mm APS-C for example.

Who knows?

I've spent about £2000 in the last two months making sure I am
'covered' for full frame and this tiny leak of information from
Paul (who won't leak the same to me despite chatting for half a
hour earlier in the week!) gives me clues that something radical is
on its way, compatible but not perhaps what we all expect.

David (Minolta Club of GB)
http://www.iconpublications.com
--
My brand new photography blog: http://www.livejournal.com/users/photographyetc/
 
Ok, So I know pro's and semi-pros are getting all huffy about this unsubstantiated new evidence that Sony will kill all the great things Minolta ever did... But as I'm an optimist lets just think about something unique here for a second....

How about a Pentax 110 size DSLR? I know this won't happen as long as they keep the A-mount arround (which I hope they keep for ever!), but who here, and in the Consumer market (I work at a camera store and we sell more Nikon D50s, Pentax *ist DLs and Rebel XTs than anything elses INCLUDING consumer point and shoots) wouldn't be very interested in a complete camera system with all the SLR bennefits (and in-body anti-shake) in a package small enough to store your entire kit (body, 3-4 lenses, etc) in a Lowe-Pro Nova Mini or Rezo 160?

If you've used any of the high-end P&Ss on the market you know that great strides have been made in miniature lens quality in recent years, all we need is better sensors to make a tiny system like this really competive with full-size DSLRs (of course the depth of field issues related to small optics would still apply...)

Just rambling.
--
KM 5D (AS ROCKS!)
18-70 kit lens
28-85 Macro 1st Gen Metal Body
70-210 f:4 (Killer Lens!)
Sigma 70-210 f:2.8 (Beat to S* t)
ProOptic 500mm f:5.6 (Dont I Feel Special!)
Minolta Xt-Si
Olympus XA
Rochester 5x7 plate camera
 
Dear Schwany,

Hope your wine cellar is bigger than your thirst! But by inviting likeminded Minolta-fans you are averaging the alcohol which should benefit YOUR health!

I think losing a real 'photographers' company to another electronics one is a loss for all of us (my hands are to big for these small gadgets!).
Have fun!
Paul
 
But in a sense you just described and justified the fears. There is a profound difference between producing products because they make good business sense and between producing products that the users would like to see and use.

Perhaps this was Minolta's problem - i.e. they made cameras by photographers and for photographers. But this "problem" was why so many people liked Minolta's cameras.

Lets' take the exposure compensation dial as an example. People who like to use cameras often love this feature. Many "fear" that Sony will drop this little feature. Lets assume that it costs $100 per camera to create this feature. The traditional Minolta approach has been to include this feature because it makes for a better photographic tool. But if Sony is operating out of a business paradigm, then the exposure compensation dial will not be kept/dumped because photographers like it, it will be kept/dumped solely due to profit (as effected by the $100 per dial per camera cost verses the amount of additonal sales generated by including the feature)and marketing concerns without much thought as to whether keeping/dropping it makes for a better camera.
 
The original poster is one of the most respected, connected, Minolta users on earth.
 
What they mean is that the 7D and 5D are, and were, entirely out of
production. My suggestion that Sony might 'skin' a 5D is now
unlikely to be true. I knew there was no way they would try to
market with an interface like the 7D - way above their level!
Can't say that I agree with your thinking. I don't think Sony hooked up with taking the Minolta line to fight only in the low end of the market, but at the minimum also at the medium end. It would be a pleasant surprise to see them take on the high end too, but only time will tell on that one.

I also think it would be on the silly side to take over camera bases like the Minolta film cameras and the digital 5D and 7D and target Pentax and Olympus. This biggest pool of fish is in the Nikon and Canon pool and that is where I think they will go.

Many pro's, including myself, like to think we are the center of marketing strategies but unfortunately we are not. The Canon 350 XT and the Nikon D50 shelf in the retail superstores are where Sony wants to see themselves sitting. I have not often seen an Olympus and Pentax on those shelves. In more developed stores yes, but in the retail superstores, they carry what moves fast, and I believe is where Sony wants to position themselves.

The 5D seems to be a ready made to order camera for them. The 7D can compete if they clean up some very loose ends so it can get in there and fight on an even keel. It's pretty bad for a camera company when a group of pro's are sitting around and it's camera is brought up and shot down in the same sentence. But put a great working camera in the hands of a pro, and when other pros see him working with it they will go hmmmm. And it will then be considered.

Making the cameras more minature is only a direction of marketing. Just about ANY housewife that speaks of cameras always says "I want a small little one". The heck with how it works, they want a little camera. So marketing speaks on that one. But there has to be a point where small is too small.

I believe Canon will be updating their 350 XT and I also think Canon will also break the sub $500 price barrier with another new smaller DSLR probably for this Christmas. This is what Sony is up against and they need to mature their smaller cheaper cameras AND the mid price point cameras. After all, $500 is $500, but a $1500 camera brings in biger sales numbers.

Peter
 
I can only imagine the amount of investment that Sony has to put up
with in factories, materials, labour and etc. However, if they can
pull off a 'miniature' 100-400/2.8 that is as small as an 85/1.4
A 400 mm f:2.8 requires a front lens diameter of at least 143 mm.
 
And what he has to say about this!
I am waiting to upgrade my 5D and I won't buy anything that is less!
 
I can only imagine the amount of investment that Sony has to put up
with in factories, materials, labour and etc. However, if they can
pull off a 'miniature' 100-400/2.8 that is as small as an 85/1.4
A 400 mm f:2.8 requires a front lens diameter of at least 143 mm.
And 640K is all the memory any user will ever need...
My

Your assumptions are probably based on traditional optic mathmatics. However in the end it comes down to how much light can I get to the sensor for a given focal length. If they can do that with new technology who knows.

Little Sigma 70-300 was impossible just a few years ago. Someone managed to make it work.

And we may soon see the world of optics turned on its head by semiconductor lens technology.

http://www.photonics.com/content/news/2006/April/14/82261.aspx

Never say Never...
--
Ken H.
KM FiveDee - Kit 18-70- SG 70-300 APO
 
I agree on the comments about the size of wideangles. But if we are to live with a mount that has a flange distance of around 43mm when the diagonal/true normal of the format around 30mm, wideangles are never going to be small (and that's approximately where my understanding of the retrofocus design principle ends). The idea of an optically exeptional 10mm 5.6 is great, but I'm depressed on the thoughts of the outlooks for bright wide primes with good optical performance when reading the reviews of the current offerings from Nikon, Tamron Sigma and Canon..

Where is the digital Hexar/CLE again?
--
Kind regards
Kjetil
 

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