You are absolutely wrong! The L lenses have to be not only the top
performer in the image quality department but also from a build
quality standpoint as well. Canon makes many lenses that approach
"L" image quality but they won't have the build quality or AF speed
to be designated "L".
Then why is the 180/3.5 an L lens, but not 100/2.8 or 60/2.8?
If by "marketing" you mean a way to designate the best possible
product available then you are correct, but it isn't hype. I could
care less what label a lens carries or what color it is. The lens
just has to perform to the standards that I have come to expect
from superior glass.
It seems we agree here... I couldn't care less what the label says.
But it seems many people (read the title of this thread) thinks
anything with an "L" on it is intrinsically superior.
For the record my first real experience with "L" quality came not
from a Canon at all, but from purchasing a Sigma 70-200 2.8EX. The
first time I saw the images when compared to my Canon 75-300 I was
hooked. The images are SO sharp and have such excellent color and
contrast I was amazed.
My 100/2.8 was a similar experience. I took it to the zoo one day
and was startled at just how much detail I saw compared to my
28-135 and 70-300APO.
It was like waking up for the first time! You suddenly see how pros
get such great results and why so many amateurs constantly
struggle. From that point on I will only buy lenses that meet those
specific quality levels and in the Canon lineup it comes in the
form of "L" lenses.
I agree that most of Canon's best are L lenses. The disctinction
I'm trying to make is that many people worship at the altar of "L",
while "L" is nothing more than a stamp that Canon puts on their
most expensive (and usually best) lenses.
Until you experience them for yourself you won't understand. But in
the mean time you're just lying to yourself if you think you won't
get consistantly better result by using "L" lenses.
I have used L lenses briefly, but there aren't many that appeal to
me. Mainly due to weight, and color for the telephotos. I like to
carry lightweight equipment, and be as inconspicuous as possible.
While I love the performance of the 70-200/2.8IS, it's big, heavy,
and draws a LOT of attention. Same with the 100-400.
I do have a 17-40 on order at the moment, which I'll put in a
shootout with the Tamron 17-35. My expectation is that the Canon
will have better handling, but the Tamron will have slightly better
optics, from what I've read on various forums.
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