I can buy the "wrong" table saw quite a few times before I've dug a
hole as deep as buying the "wrong" medium format digital backi.
Yes but that dosnt change the fact that it is a rule which applies to all businesses.
And just because most of us might not be able to afford or wish to pay that much, dosn't make it any less interesting for other and for some of the ones who can't afford it.
The price of the camera is no more than a small familly car in my country and alot of photography-companies can afford it and would buy such a camera if they saw the need.
Hell a company of three photographers i visited at one point had insane amounts of equipment - Several Hassy's, a few Sinars with digitalbacks, Canon 1Ds Mark II. On top of that they used lighting equipment from Broncolor and they had like 8 or 9 powerpacks - Graphite A4 etc. and insane amounts of heads for them. The powerpack alone in my country costs around 9-10.000$ a piece.
So in that order a 30.000$ camerasystem isn't THAT big of a deal.
Hell' i've owned several companies before(Not potography related) and we have spend huge amounts of money on equipment without it being a big deal. Often it is a neccesity(Spelled wrong i think) to keep the customers or gain new ones.
It also greatly depends on what you shoot ofcourse - Lets say you shoot plain family portraits - That could easily be accomplished with a D70, a few primes and a simple lighting setup of 1-2 heads and a reflector - All to be had for less the price than the D2X body alone, but for some reason i don't see many of these photographers using anything less than a Hassy, a D2X or some high-end model from Canon.
If you on the other hand shoot high-end campaigns for the high.end fashion houses i could very well imagine that some of them almost demands a Hassy to be used.
So even though it's expensive it can have alot of interest to alot of people - Ofcourse not compared to a Canon pocketcam - But a high-end Nikon or Canon dosn't get as much interest as those consumer cams, but that dosn't mean that high-end equipment is less interesting.
And a new Hassy is expensive, no question about it. But it's not THAT expensive. We aren't talking more money than people spend on a car and if you own a company and can earn money with the stuff you by it soon becomes much much less of an issue.
And while you can buy many tablesaws for the same price you cant buy many tablesaws, drills and all the other tools a carpenter uses. They too own equipment for quite a large amount, thats the way it is with most businesses.
In the photographyschool in denmark - Whenever people begin to talk about the cost of starting a photography company and get input from the people who have been in the business for 20 years or maybe more they all more or less agree on that one often should expect to use around 100.000$ to get started - Thats actually an amount we calculate with for most companies(unless we are talking comapnies in need of very expensive machines etc.).
So if you calculate with that price then a 30.000$ Hassy could very well be out into that budget, along with lenses, some lighting, backgrounds etc.
You could compare it to cars - Even though 99% of people can't afford a Ferrari or similar car, a lot more than 1% are interested in reading about them
