A bit more delving can provide more information. For example, if
you go to the Canon site at
http://www.canon.co.uk/for_home/product_finder/cameras/slr_accessories/index.asp you can pull down the "Lenses, Speedlites and accessories booklet" PDF file. Within that file, on page 8 & 9, you will find the following statement:
"A non-zoom (often called a ‘prime’ lens) has a fixed focal length
– 50mm or 200mm, for example."
Another Canon prime lense reference can be found in this case study
at
http://www.usa.canon.com/html/industrial_bctv/casestudies_04_digital_cinema.shtml (note the author of the case study).
Using online references at
http://www.camerapedia.org/wiki/Focal_plane#Zoom_and_Prime_Lenses
http://www.bhphotovideo.com/bnh/controller/home?O=nikonComu.jsp&A=getpage&Q=Product_Resources/nomenclature.jsp
you'll see more information on the usage of prime in regards to
fixed focal length.
And then if you really are concerned with semantics, I'll point you
to this article that discusses what a true lense really is:
http://www.photographytips.com/page.cfm/466
So if you want to change the word prime, might as well change the
term lense to objective. Course, you'll have to do a Google search
on "difference between zoom and prime lense" and contact all those
other online references to ensure they're updated. And while you're
at it, might as well go to the photography courses being taught to
ensure they use the terminology correctly because in the several
photography classes I have taken in college, they use the term
prime quite often.
Enjoy the crusade.
Gary T
(no disrespect intended, just some light hearted humor at the end)