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Kodak Has New Logo

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Heartlander

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In another break with the past, Eastman Kodak Co. is introducing a new corporate logo designed to help the company forge a new image as a cutting-edge, 21st century innovator.

Kodak's new corporate symbol retains the company's distinctive red and yellow colors, but does away with the boxes that have contained the word "Kodak" for the past 70 years.



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http://www.heartlandoutdoorsman.com/phototech
 
Excessive compression and noise reduction has diminished the details on the "d" and "a".

Wonder how much money they spent on this logo? Well, maybe they were running out of corporate letterheads, so the change was timely....
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I don't like the font. Mainly the d just stands out as looking like it's broken or not done...

But what do I know. I'm not in advertising.
 
There was nothing wrong with the old....looks like they went to the same marketing people that Ricoh went to for their new logo.

"The simple elegant design reflects Ricoh’s three core values: 1) Simplify knowledge creation, 2) Think solutions that fit, 3) Harmonize with the environment.

The rounded edges of the new logo were designed to express intelligence tempered by a friendly and human disposition. At the same time readability on a global scale is greatly enhanced."

Delete the name Ricoh and insert Kodak. MARKETING BS...just what kind of english is "Think solutions that fit"... FIT WHAT? THINK SOLULTIONS??

http://www.ricoh.com/info/050420.html

What a waste of money. Does anyone remember British Airways and the money they wasted on repainting their plane....of how about CONSIGNIA..the rebranding of the Royal Mail...total waste of money. When will companies learn....the consumers don't care....the products are more important.
 
It's pretty unexciting to me. Also, I think it looks very much like Intel's new logo. Check out the font!

Yes, Ricoh's is pretty dull too. Are these companies all going to the same logo consultants???

f
 
It's not that long ago that Kodak went sans serif and this seems an extension of that trend. I liked the serifs.
 
Thats not going to look very good on a Race Car, lol.
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It's not what you drive. It's how you drive it.
 
Thanks for the upload but much prefer the old logo has way more punch than the new one........which looks far from professional.......the printing is all over the place.

Jen
 
Well I guess that this solves all their problems. The CEOs earned their bonus for '06. Is it time to invest :)
 
This name change reminds me of a place I used to work at. Sales of our products ( actually the whole industry's product ) ground to a halt. In desperation to improve sales they decided to move the sales departments cubicles around to increase the sales. Guess what, it didn't work!

Sometimes when you don't know what to do I guess any change seems like a good idea. Even taking an old and respected Icon of the industry and throwing it away and replacing it with something bland.

Too bad, Kodak was showing quite a bit of promise in the last 3 months with their P series cameras and that new dual lens camera.

If I was a stock holder I would be PO'd and looking to replace the current CEO. He also recently said "film is gone". Of course you think being the CEO he would know just how much money his company is making off of film sales. What a stupid comment for him to make. Maybe he wants to eliminate all of his film clients and give them to Fuji.
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Eric R.
 
I am in advertising. This is crazy. They are throwing away one of the most recognized logos on the planet.

The typeface appears to be a first draft, the horizontal rules give it an amateurish feel, and, to my eye, it looks like a product of the 70's rather than the twenty-first century. If I were to pick up a camera in a store with that logo on it, I would assume the store was selling counterfeit merchandise.

This happens because it is in no one's interest to say "no." A designer would jump at such a huge project. A marketing consultant would want to promote him/herself as "the person who rebranded Kodak." And a CEO wants to leave his/her physical mark on the company for ego purposes.

And otherwise, this has the smell of corporate desperation about it.

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I'll happily trade megapixels for a few well-placed photons.
 
Too bad the "o" and "d" seem to hold no relation to it. And too bad the "K" is pretty bland.

Oh well, I am sure the "K" isn't that important...

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I'll happily trade megapixels for a few well-placed photons.
 
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