Michael J. Hußmann
Senior Member
Don't forget that the F10 was aimed at an audience that wanted a simple point&shoot (but with excellent image quality). 90 percent of those having bought an F10 won't know what aperture priority means or why they might want this feature. These guys just want to point and shoot; they are simply not interested in technicalities. They are no regular readers of photo mags, they don't frequent forums such as this etc..When people pay money, they pay more attention - much less trouble
for Fuji then.
Fuji won't lose money offering a firmware upgrade for $30~50. They
also make their customers happy, so this will be a win-win.
It is the same with me buying, say, a fridge. I don't buy special interest mags about fridges, I don't follow the development of fridge technology etc. – As long as it works, I just use it. I wouldn't even know that a successor of my fridge has been introduced, and I wouldn't worry whether my fridge would be even better when its firmware was upgraded (assuming that fridges have upgradable firmware these days). For many people, buying a camera isn't any different.
- Michael
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http://www.michael-hussmann.de