But not with digital cameras.
Their recent portable gaming device, PSP, makes use of the small
Duo version of the Memory Stick. Also, they've shown interest in
pushing this memory format on the Playstation gaming console (one
version of the PS2 released in Japan has an MS slot). Lots of
rumors that the PS3 will use Memory Sticks. Considering that the
video game industry is much bigger than the digital camera industry
that's saying a lot.
It will still be limited to the gaming world, and I'm not so sure
it's bigger than the photography world. Add the cell phones
industry, and the PDA industry, and suddenly the gamers seem to be
pretty alone. And there are other machines in that world too :
Xbox, Nintendo, etc. So again, Sony are using a proprietary format
in a fastly expanding market.
PDA's are a niche market now (sales are dropping by double digit percentages each year). In other words, unimprtant for the flash memory market.
A few cell phone manufactueres use Memory Sticks. Sony Ericson of course, as well as Samsung, Mitsubishi, and NEC. Not big players in North America, but they are in Asia where the cell phone market is stronger.
As far as the video game industry, Sony dominates by a long shot. If they were to use Memory Sticks for all of their future devices it would be the
LEAST proprietary memory format used by the major players.
As far as SD cards replacing CF - not likely. The Nikon and Canon
cameras that use SD are only the lower end consumer models. SD
capacity and speed falls far behind CF (physical size alone will
always make it lag beind in capacity). That elminates SD from
serious consideration as primary storage for Pro equipment.
SD are much faster than most CF, and don't use power from the
camera to work (or I should say, use much less power). And as
capacity is concerned, SD are becoming almost as "big" as CF
(except for the microdrives)
SD faster? Hardly. Fastest SD available is the Extreme III from SanDisk which is the same speed as the fastest CF. I didn't know the Extreme III SD was out when I said CF was faster, so I stand corrected on that count - they are the same speed.
CF will always have a capacity advantage over SD. It's just a matter of physical size. Given the same memory density, larger volume means larger capacity. Take a look at what is available today - largest SD cards are what? 1GB? Meanwhile you can buy non-microdrive 4GB CF cards (or Memory Sticks for that matter).
I think what's happening in the proumer market is a good example.
Many new cameras have two slots (Sony even made a MS and a CF
slot... thy know they can't win with their MS) and some other
cameras have had a CF and SD slot. On the consumer market, where
huge size aren,t necessary (1 GB is enough) SD will come to
dominate completely. Pros often have many CF cards already, and
don't want to part with them.
You'll also notice Sony only uses CF on their high end cameras. The basic consumer models still make up the vast majority of their sales. Seeing as how they are a top 2 manufacturer of digital cameras every year, I don't think the format is really losing.
I do agree that SD fits nicely in the consumer market. Nice small size allows for more compact cameras, and it meets the needs for casual photographers. Pros and serious amateurs still will want the much higher capactiy of other formats.
Now what does this all mean? There's a niche market for the various formats.
Sony is likely to dominate the video game market since they currently have the only format that is used outside of gaming. (of course this might change if Nintendo or Microsoft adopt CF, SD, etc.)
SD is likely to gain dominance over consumer goods where size is important.
CF is king where capacity is necessary.
I leave you with one last bit of trivia to help digest all that:
SanDisk developed the following memory formats:
Memory Stick Pro - in conjunction with Sony of course
Compact Flash (CF) - by themselves
Secure Digital (SD) - in conjunction with Toshiba and Matsushita (Panasonic)
The so-called competition doesn't really exist. Each format exists to fill a specific need.
--
Joe