It is really a shame that this fabulous camera isn’t more
accessible to potential buyers. At a Best Buy the other day, there
were a D70 and a 20D sitting side-by-side. Easy, no-hassle
pick-em-up-and-try-em. I wish there also were an SD10 (not that I
would make this sort of purchase at Best Buy). But the point is
that it is just too darn hard to find one of these gems unless you
live or work in NYC (or Long Island)! And there is no way I would
buy one without first holding one.
I think the reason that you did not see SD9/10 on the shelves of
most retailers is due to the distribution channel...if you research
how a marketing power playing the role in the shelves space in
retail, you will know what I mean.
Yes, I hear you, and this sort of thing isn’t unique to
photographic equipment. Just take a trip to the supermarket.
Sigmas’s marketing is no slouch when it comes to their lenses. So
no doubt if that marketing muscle could be used on the SD series
(they just need to open the tap a tiny bit), their customer base
could expand tremendously, and this would feed back into more
timely improvements for the line.
I see an inherent conflict of interest situation here. I suspect
that the bulk of Sigma’s bottom line comes from supplying third
party glass for Bayer sensor cameras, so it would be a cut to that
division to promote the SD10. At first glance, SD sales poaching
sales of glass from the aftermarket for other DSLRs might go 1:1,
so, at least on the surface, this argument loses its steam. I am
not a profressional marketeer, so I don’t have knowledge of all the
marketing forces that go into a pot like this. But keep in mind
that Nikon, Canon, etc. only make glass for their own cameras.
Sigma makes their own cameras, AND glass for everyone’s. Maybe
there is something to that worth thinking about.
I have worked for a few quite large companies, and know people that
work for a certain mega-company (hint: who owns a major television
network and just about everything else?) and that internal
rivalries and politics are unavoidable, and can scuttle a project
seen as taking a piece of the others’ pie, with no regard to the
overall benefit of the Company. Otherwise known as C.Y.A.
I don’t know the relationship between Sigma and Foveon. If Sigma
has an exclusive on
DSLR applications (I know about Polaroid)
usage of the Foveon chip, that could result in a potentially bad
situation if it were perceived that Sigma’s technology might
significantly threaten the big boys. It might just make economic
sense for all concerned to put it down. Or give it another sandbox
(Polaroid?) to play in.
These thoughts are just my OPINION, mind you, based on insights
from observing the inner workings of, and interactions between,
large companies.
I wanted to communicate the things that went into the process of
choosing the new camera, and there may be other potential SD buyers
that are in my same shoes. The door is still open to an SD in my
future, though.
we love to see you join us in this forum too...
That is a nice invitation.

I’m a bit taken aback by the
undercurrent of brand rivalry in this thread, though.