David Mazeau
Senior Member
Brand name recognition is an important asset. Hanging a big black
DSLR that says "Nikon" on it will still impress the neighbor nextdoor,
that doesn't follow these issues as carefully.
It will be another 2 or 3, or 5 or 6, years before the neighbor
nextdoor finds out the name "Nikon" is less valued than the name
"Canon".
And so that presents enough time for the engineers at Sony and
Nikon to get their act together, and start putting equal or
superior digital imaging systems in big black DSLR bodies.
But they better hurry up. The boat is starting to rev up its engines.
Otherwise the asset, that the name "Nikon" is, will go bad.
And, of course, in the pro market, the shift has already been made.
Show up wearing "Nikon", and one will be slightly looked down
upon. But give Nikon one killer camera, that everybody is talking
about, and everybody will be glancing over their shoulder to
see if that guy real does have "one of those new Nikon 7XZ bodies",
or whatever it will be called.
DSLR that says "Nikon" on it will still impress the neighbor nextdoor,
that doesn't follow these issues as carefully.
It will be another 2 or 3, or 5 or 6, years before the neighbor
nextdoor finds out the name "Nikon" is less valued than the name
"Canon".
And so that presents enough time for the engineers at Sony and
Nikon to get their act together, and start putting equal or
superior digital imaging systems in big black DSLR bodies.
But they better hurry up. The boat is starting to rev up its engines.
Otherwise the asset, that the name "Nikon" is, will go bad.
And, of course, in the pro market, the shift has already been made.
Show up wearing "Nikon", and one will be slightly looked down
upon. But give Nikon one killer camera, that everybody is talking
about, and everybody will be glancing over their shoulder to
see if that guy real does have "one of those new Nikon 7XZ bodies",
or whatever it will be called.