Sigma Marketing

Does a company exiting the DSLR market release a pile of new lenses
also in the SA mount? Including a remarkable 150 mm macro!
Well, given their SD/SA electronics are 100% compatible their Canon line, it doesn't cost them anything to do so. I'm not criticizing their decision to use a Canon interface, it seems smart enought to me even if it does illustrate some caution on thier part while developing the D/SLRs. But putting SA metal on a Canon lens body is not much of a sign either way.
Does a company exiting the DSLR market release a new version of its
software? Remember, this was just about three months ago.
How much of that is Foveon doing CPR? I agree with you on this one though, it's better than nothing especially when it's all we've got.
Does a company exiting the DSLR market allow its largest company
outside Japan to completely redo its website?
Probably so, it still helps the lens line.
Does a company exiting the DSLR market continue to express very
strong interest in products that will sell current and future
cameras using this technolgy?
I don't follow you on that one. Just not sure what you mean.
Whether we want to accept it or not, Sigma and Foveon have selected
the quiet route. Whether you believe it or not, these things
indicate everything to this old fogbrain other than a quick exit
stage left.
Could be, I hope you are right. Unfortunately, we're already counted.

And truth be told I figured it out on my own. Sigma didn't reach me barring an early review I read ragging on a 3MP $1800 DSLR, at the time. That was a failure to communicate effectively too. Now I wonder if it was the high road, or the "I don't fully understand my own product" road.
 
It may be that Sigma think that silence about the future is a good marketing ploy but... given the chance to spend a sizeable wad of cash on more equipment recently, I thought long and hard and the absence of any indication of a more capable SDxx in the medium term decided me.

I've bought a Nikon body which will use the battery of superb Nikon lenses I already own, will probably hold it's value better than a camera with a niche mount like the Sigma (unless it really does become recognised as a classic) and I have a clear belief that one of the world's finest camera companies will continue to develop state of the art models.

A further consideration was the number of posts on this forum saying things like "my third sample of this lens is wonderful" etc. Clearly Sigma have a quality control problem on their EX lenses (and possibly others) and I don't want to have to test and swap two or three times to get the performance I see they're capable of from pictures posted here.

I have gained a number of things already (e.g. electronically switchable 'guide lines' in the viewfinder, a built in flash for the very rare occasions I need one, autofocus assist lamp for low light, a kit lens with very low CA and a rather handy 18-70 range, RAW plus JPEG option etc.) but have lost a little in colour saturation of images, though that's soon put right in post processing. (I do miss "Fill light, though!)

I shall keep the Sigma (SD9) and continue to use it, at least until it's resolution becomes completely outmoded (how many megapix is enough? I want A3 at 300 ppi without upsampling = about 16 mp? - even better if it's "x3"!)

So I'll just stand back and await the flaming! (and if anyone mentions 'nutela' without explaining precisely what it means, you'll hear me screaming!)

Best

Alan j
 
Nutella
(and if anyone
mentions 'nutela' without explaining precisely what it means,
you'll hear me screaming!)
Check the shadows of your Nikon images to find it.

--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
 
Laurence,

You know what the women say about that - all the better to hang onto when you're checking out that nutella...lol.

CJ
(and if anyone
mentions 'nutela' without explaining precisely what it means,
you'll hear me screaming!)
Check the shadows of your Nikon images to find it.

--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
--
http://www.pbase.com/cjmax/galleries

'May the best you've ever seen
Be the worst you'll ever see...'
from A Scots Toast by Robert Burns
 
All they need to do for me to buy a Sigma camera is to put a Canon mount on it.

Yes, I do use a Canon body, but my lenses are Sigma. Moreover, I think that the Foveon sensor and the Canon sensor each have their strong points and weak points and that they complement each other in several respects. For this reason I would like to have both, and since I do not have the money to buy my lenses all over again, or the physical fitness to carry around two sets of lenses on a shoot, I would like to have a Sigma camera with a Canon mount. I know they can do it, they only have to change the flange.
Anyone see the Sigma ad on page 19 of the Feb issue of Shutterbug.
Nice full page ad fairly close to the front of the mag. Only
problem, IMHO, was the image they used. It was a close up of an
eye made with the 105 macro.

I have seen much better examples of what a Sigma can do. While I
am happy to see Sigma beign more agressive in marketing I do wish
they would use an image that would illustrate the real quality
Sigma is capable of.
--
Smile! Tomorrow will be worse!
 
Anyone see the Sigma ad on page 19 of the Feb issue of Shutterbug.
Nice full page ad fairly close to the front of the mag. Only
problem, IMHO, was the image they used. It was a close up of an
eye made with the 105 macro.

I have seen much better examples of what a Sigma can do. While I
am happy to see Sigma beign more agressive in marketing I do wish
they would use an image that would illustrate the real quality
Sigma is capable of.
--
Smile! Tomorrow will be worse!
 
A more direct approach is to offer a big discount for Sigma SA lenses. Alternatively, they can consider providing a special service at their service centre to convert different kinds of Sigma lenses to SA mount for a reasonable fee. This fee can be doubled if one wants to convert a 50/1.4 L or a Tamron 90mm SP.
Anyone see the Sigma ad on page 19 of the Feb issue of Shutterbug.
Nice full page ad fairly close to the front of the mag. Only
problem, IMHO, was the image they used. It was a close up of an
eye made with the 105 macro.

I have seen much better examples of what a Sigma can do. While I
am happy to see Sigma beign more agressive in marketing I do wish
they would use an image that would illustrate the real quality
Sigma is capable of.
--
Smile! Tomorrow will be worse!
 
We have been over a lot of this already.

They could also offer a microlens upgrade for the SD9, where new lenses are attached to the locations on the sensor. Furthermore, I would like to see a shutterblade filing service to reduce dust and free laser operations for everyone's eyes, since those of us who get addicted to these images (pixel dependency syndrome or pds) have bad eyes. I also think that big discounts are a bad idea; everything should be free.

In a time where the world's best recycling center (e-bay) is available to all, why should a company go through the contortions of changing all kinds of lens mounts.

And if you, Paul, need a Canon mount to buy this camera, you are in for a long wait. However, you might consider opening a niche business for lens conversion. Steve and others have demonstrated it can be done easily. Once spring arrives, you may find that the complementary qualities of the Canon sensor have become far less apparent.
Anyone see the Sigma ad on page 19 of the Feb issue of Shutterbug.
Nice full page ad fairly close to the front of the mag. Only
problem, IMHO, was the image they used. It was a close up of an
eye made with the 105 macro.

I have seen much better examples of what a Sigma can do. While I
am happy to see Sigma beign more agressive in marketing I do wish
they would use an image that would illustrate the real quality
Sigma is capable of.
--
Smile! Tomorrow will be worse!
--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
 
They could also offer a microlens upgrade for the SD9, where new
lenses are attached to the locations on the sensor. Furthermore, I
would like to see a shutterblade filing service to reduce dust and
free laser operations for everyone's eyes, since those of us who
get addicted to these images (pixel dependency syndrome or pds)
have bad eyes. I also think that big discounts are a bad idea;
everything should be free.

In a time where the world's best recycling center (e-bay) is
available to all, why should a company go through the contortions
of changing all kinds of lens mounts.

And if you, Paul, need a Canon mount to buy this camera, you are in
for a long wait. However, you might consider opening a niche
business for lens conversion. Steve and others have demonstrated it
can be done easily. Once spring arrives, you may find that the
complementary qualities of the Canon sensor have become far less
apparent.
Anyone see the Sigma ad on page 19 of the Feb issue of Shutterbug.
Nice full page ad fairly close to the front of the mag. Only
problem, IMHO, was the image they used. It was a close up of an
eye made with the 105 macro.

I have seen much better examples of what a Sigma can do. While I
am happy to see Sigma beign more agressive in marketing I do wish
they would use an image that would illustrate the real quality
Sigma is capable of.
--
Smile! Tomorrow will be worse!
--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
 
Laurence,

I think the remark of N/A is crucial.

Sigma makes already a camera with Canon-mount: the Kodak DCS Pro SLR/c. I think it is simple to make in this camera a Foveon chip+software(Sigma has already done this in their own cameras..Than, all those guys becoming sick of Bayer-colors have something to choose.

It's a blunder that Sigma have made the SD cameras with their own mounts. Nobody will heavy invest in Sigma-mount lenses which will be hardly to sell on the second-hand market. Sigma had to be aware that the sophisticated SD-cameras would attract other photographers than their SA-cameras.
They could also offer a microlens upgrade for the SD9, where new
lenses are attached to the locations on the sensor. Furthermore, I
would like to see a shutterblade filing service to reduce dust and
free laser operations for everyone's eyes, since those of us who
get addicted to these images (pixel dependency syndrome or pds)
have bad eyes. I also think that big discounts are a bad idea;
everything should be free.

In a time where the world's best recycling center (e-bay) is
available to all, why should a company go through the contortions
of changing all kinds of lens mounts.

And if you, Paul, need a Canon mount to buy this camera, you are in
for a long wait. However, you might consider opening a niche
business for lens conversion. Steve and others have demonstrated it
can be done easily. Once spring arrives, you may find that the
complementary qualities of the Canon sensor have become far less
apparent.
Anyone see the Sigma ad on page 19 of the Feb issue of Shutterbug.
Nice full page ad fairly close to the front of the mag. Only
problem, IMHO, was the image they used. It was a close up of an
eye made with the 105 macro.

I have seen much better examples of what a Sigma can do. While I
am happy to see Sigma beign more agressive in marketing I do wish
they would use an image that would illustrate the real quality
Sigma is capable of.
--
Smile! Tomorrow will be worse!
--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
 
Laurence,

I think the remark of N/A is crucial.
Sigma makes already a camera with Canon-mount: the Kodak DCS Pro
SLR/c. I think it is simple to make in this camera a Foveon
chip+software(Sigma has already done this in their own
cameras..Than, all those guys becoming sick of Bayer-colors have
something to choose.

It's a blunder that Sigma have made the SD cameras with their own
mounts. Nobody will heavy invest in Sigma-mount lenses which will
be hardly to sell on the second-hand market. Sigma had to be aware
that the sophisticated SD-cameras would attract other photographers
than their SA-cameras.
All this talk about poeples unwillingness to invest in SA mount lenses,

the low "status " of the Sigma brand name , and the romours that Sigma will stop producing SLRs in their own name, but continue building cameras for other brands...
All this ( I think ) can only lead to one logical cocklution : a Sigma produced

Camera sold under the Kodak brand name..with SA, Nikon and Canon mounts to choose..

Think about it ..Kodak has a good name amongst profesionals, Sigma has the ability to make good , cheap product..

Frits Thomsen
See my pictures at
http://www.pbase.com/yoicz

 
And if you, Paul, need a Canon mount to buy this camera, you are in
for a long wait. However, you might consider opening a niche
business for lens conversion. Steve and others have demonstrated it
can be done easily.
It isn't easy at all. Everyone who's done it successfully has echoed that it is a lot of work per lens, and I'll second that. Our friends in Japan aren't dumb, and they clearly didn't want this to happen.
 
of Sigma for there line of DSLR.

They could have an easy life and stop the SA mount, playing the cheap whore and producing the SDxx in all other mounts.
But than they are the cheap whore and will ever be the cheap whore.

So every growth is depending on the copied companies. They would all things do, to forestall that Sigma would sell more DSLR with a copy mount than the original mount.

One could see it clearly at Kodak, they just get the cr@p F80 body from Nikon, nothing better.

Also is clearly that they sell not very much SLR/c cause the rebates are always the double amount as for the SLR/n. So this is also a clear sign that the folks did not want a other brand camera with a mount for there lenses.

Also you could see that those cheap paid Fthom strumpets are sprinkling FUD about Sigma and Foveon to weaken theire sales.

In my opinion Sigma do it right, they make small steps and have a healthy growing and one day... who knows.

I made all these thoughts before I bought this camera and I am happy as it is, nearly all lenses that I am needing are made by Sigma.
Just my 2 worthless cents
Thomas

--
http://www.pbase.com/aroid/
Do not wait for the Last Judgement.
It takes place every day. [Albert Camus, The Fall]
 
It's a blunder that Sigma have made the SD cameras with their own
mounts. Nobody will heavy invest in Sigma-mount lenses which will
be hardly to sell on the second-hand market. Sigma had to be aware
that the sophisticated SD-cameras would attract other photographers
than their SA-cameras.
But they have a problem. Obviously the camera would sell better if it had a Canon or Nikon or selectable mount. But the purpose of the camera is to sell more Sigma lenses.

It's exactly the same delemma that our OT friends, Apple, have. If they let others build Mac compatibles, the price would drop precipitously and consumers would win big. And they lose big. The pie grows, their slice of the pie shinks. They tried it for a time, and they found out that "smaller slice" can also mean no pie for you. It's their pie so that's unacceptable.

The only problem with this analogy is that the 20D doesn't weigh 300lbs, shoot 1 frame per minute, and crash all the time. It only crashes all the time.
 
Hi,

In the good old days of film, you could choose -if you would have another colorscheme- Kodachrome, Ektachrome, Velvia. By making another cameramount by Sigma, all those Canon and/or Nikon guys and girls could make acquaintance with the "Foveon-feeling" (It is clear that the Sigma-Foveon marriage is a strong one).

I would say: in former days you had to change films, why not change bodies in the digital era?
Laurence,

I think the remark of N/A is crucial.
Sigma makes already a camera with Canon-mount: the Kodak DCS Pro
SLR/c. I think it is simple to make in this camera a Foveon
chip+software(Sigma has already done this in their own
cameras..Than, all those guys becoming sick of Bayer-colors have
something to choose.

It's a blunder that Sigma have made the SD cameras with their own
mounts. Nobody will heavy invest in Sigma-mount lenses which will
be hardly to sell on the second-hand market. Sigma had to be aware
that the sophisticated SD-cameras would attract other photographers
than their SA-cameras.
All this talk about poeples unwillingness to invest in SA mount
lenses,
the low "status " of the Sigma brand name , and the romours that
Sigma will stop producing SLRs in their own name, but continue
building cameras for other brands...
All this ( I think ) can only lead to one logical cocklution : a
Sigma produced
Camera sold under the Kodak brand name..with SA, Nikon and Canon
mounts to choose..
Think about it ..Kodak has a good name amongst profesionals, Sigma
has the ability to make good , cheap product..

Frits Thomsen
See my pictures at
http://www.pbase.com/yoicz

 
I agree, Sigma sells a lot of lenses with a satisfactory cashflow, they can permit making a "prestige camera" (I mean a very good camera with low sales figures). That's why they will take time to bring out a new one. Meanwhile I will be happy to take outdoorpictures with the SD 10...
of Sigma for there line of DSLR.
They could have an easy life and stop the SA mount, playing the
cheap whore and producing the SDxx in all other mounts.
But than they are the cheap whore and will ever be the cheap whore.
So every growth is depending on the copied companies. They would
all things do, to forestall that Sigma would sell more DSLR with a
copy mount than the original mount.
One could see it clearly at Kodak, they just get the cr@p F80 body
from Nikon, nothing better.
Also is clearly that they sell not very much SLR/c cause the
rebates are always the double amount as for the SLR/n. So this is
also a clear sign that the folks did not want a other brand camera
with a mount for there lenses.
Also you could see that those cheap paid Fthom strumpets are
sprinkling FUD about Sigma and Foveon to weaken theire sales.
In my opinion Sigma do it right, they make small steps and have a
healthy growing and one day... who knows.
I made all these thoughts before I bought this camera and I am
happy as it is, nearly all lenses that I am needing are made by
Sigma.
Just my 2 worthless cents
Thomas

--
http://www.pbase.com/aroid/
Do not wait for the Last Judgement.
It takes place every day. [Albert Camus, The Fall]
 
Did it ever occur to anyone that as Sigma is making at least the camera body for Kodak in a larger format that they probably have one in the works for themselves? I'm seeing a lot of rank speculation here, and I'm beginning to wonder, "Why?" I just don't see any basis for some of the dire predictions. Check out the threads from 1-1/2 years ago - much of the same. What happened? SD-10! New SPP 2.1. New lenses. Camera bodies for Kodak, etc., etc., etc..

Personally I've captured a wee bit over 1,800 images on 2 SD-10 bodies - not many compared to some others. One could write off the first 700 as they were with a defective body, but it was still a learning experience. Regardless, I find that I am still "discovering" my SD-10 after 7 months. It is tremendously versatile. When I shot with 35mm. I felt "comfortable" with it within the first 4 months and that the only thing left for me was in the darkroom which I grew to hate because it took me from behind the camera.

I think that it is too soon to grant the nay-sayers any validity, but then I went with the Miranda Sensorex in a big way and only retired it last year... :-)

CJ
Anyone see the Sigma ad on page 19 of the Feb issue of Shutterbug.
Nice full page ad fairly close to the front of the mag. Only
problem, IMHO, was the image they used. It was a close up of an
eye made with the 105 macro.

I have seen much better examples of what a Sigma can do. While I
am happy to see Sigma beign more agressive in marketing I do wish
they would use an image that would illustrate the real quality
Sigma is capable of.
--
http://www.pbase.com/cjmax/galleries

'May the best you've ever seen
Be the worst you'll ever see...'
from A Scots Toast by Robert Burns
 
Paul,

That is a Kodak, not a Sigma. They also make other products for other manufacturers, but those also all are branded by the customer and not the outsource supplier.

If you go to the Nikon forum, you will find quite a few people with substantial investments in Nikon lenses who feel that a Canon would be better for their needs. (Weaned on Nutella, live with Nutella.) Are they yowling about the fact that Canon does not make a Nikon mount camera? Would Canon even consider something like this?

Even companies that are somewhere around Sigma on the DSLR radar screen, such as Konica Minolta or Olympus, are not making cameras with any other mount. In the case of KM, this is really critical. Who is saving their neck right now? Sigma. If truth were told, there is a lot more behind this very recent Sigma announcement than KM wants in public. You'll have to take my word on this one.

If you think it is a good idea for a company to shoot itself in the foot as you are proposing, fine. But it would be a rather dumb marketing decision at this stage of the game if you ask me. I can think of personal reasons why I might like this; but if I put myself in their shoes, I can understand easily why I would not make this move.

Furthermore, what happens when Sigma starts producing cameras that even the Canon fan boy, Paul Pope, pants for more than her scantilly clad gams? Should it be part of Sigma's business plan to assist all of those poor sots sitting on a pile of L glass - that we have been informed has tremendous resale value anyway - to make the transition. There is plenty of warning for them, I say. Even Nutella has had to increase their jar size to 2 kg.
Laurence,

I think the remark of N/A is crucial.
Sigma makes already a camera with Canon-mount: the Kodak DCS Pro
SLR/c. I think it is simple to make in this camera a Foveon
chip+software(Sigma has already done this in their own
cameras..Than, all those guys becoming sick of Bayer-colors have
something to choose.

It's a blunder that Sigma have made the SD cameras with their own
mounts. Nobody will heavy invest in Sigma-mount lenses which will
be hardly to sell on the second-hand market. Sigma had to be aware
that the sophisticated SD-cameras would attract other photographers
than their SA-cameras.
--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
 
First they have to buy the company.
Laurence,

I think the remark of N/A is crucial.
Sigma makes already a camera with Canon-mount: the Kodak DCS Pro
SLR/c. I think it is simple to make in this camera a Foveon
chip+software(Sigma has already done this in their own
cameras..Than, all those guys becoming sick of Bayer-colors have
something to choose.

It's a blunder that Sigma have made the SD cameras with their own
mounts. Nobody will heavy invest in Sigma-mount lenses which will
be hardly to sell on the second-hand market. Sigma had to be aware
that the sophisticated SD-cameras would attract other photographers
than their SA-cameras.
All this talk about poeples unwillingness to invest in SA mount
lenses,
the low "status " of the Sigma brand name , and the romours that
Sigma will stop producing SLRs in their own name, but continue
building cameras for other brands...
All this ( I think ) can only lead to one logical cocklution : a
Sigma produced
Camera sold under the Kodak brand name..with SA, Nikon and Canon
mounts to choose..
Think about it ..Kodak has a good name amongst profesionals, Sigma
has the ability to make good , cheap product..

Frits Thomsen
See my pictures at
http://www.pbase.com/yoicz

--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
 
The 150 mm macro. Another killer lens.

Keep producing stuff like this and these discussions become moot real fast.

This lens is a prime, luggable version of our beloved or belusted 120-300 or its Viagra cousin, the 300-800.

--
Laurence

There is a tide in the affairs of men,
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.

http://www.pbase.com/lmatson/root
http://www.pbase.com/sigmasd9/root
http://www.pbase.com/cameras/sigma/sd10
http://www.pbase.com/cameras/sigma/sd9
http://www.beachbriss.com (eternal test site)
 

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