Why not call it what it is. The very best 3mp camera ever made,
with qualities that make it "comparable" to 6mp DSLRs.
My personal belief is that Sigma isn't good enough with words or pictures to make that work in their adds. They seem rather reluctant to hire good European or American advertising people, so they end up with barely comprehensible ad campaigns.
Of course
both systems have their flaws and strengths,
OMG, someone understands
but if Foveon would
get their act together and make sensors at the same MP ouput size
as Bayer there would not be any of these arguments. A 6mp X3 would
blow away a 6mp bayer.
Yes, it would. But there's three things you have to keep in mind.
First, care and feeding: the 6MP Foveon would generate 18 "megasomethigns" of output, which means 13 megabyte (after compression) raw files. That's a lot of data to shuffle around, and the CF cards are going to fill up fast.
Second, that's a lot of data to process, without a redesign of the camera's electronics. Right now, the SD9/10 processor is just fast enough to get 1.9 frames/sec out of 3.5mp. Iif you bump mp to 6, you drop fps to 1.1. Increase the speed of the electronics to compensate, and you increase cost.
Third, it means an increase in sensor size, from 1.7x to 1.3x. Now, a lot of photographers would love this. But you just have to remember that if you nearly double sensor size, sensor cost is going to increase. It's probably going to more than double (weird relationship between chip size and "yield", the number of ships that turn out good).
So there's really nothing stopping this from happening, except cost. The SA-9 body used in SD9/10 would be a bit iffy for a "premium" model, but Kodak manages to muddle along with the Nikon N80 for their 14n, so it is something the market will bear.
Of course, my sources say we're going to see an under $2000 APS sized 10mp Bayer from one of the "big 4" come PMA. So that would leave Foveon still fighting the 6mp vs 10mp issue.
But right now, there is no reason to get
excited over X3 technology. You did the right thing buying into the
Nikon lens system over the Sigma lens system. Would it be nice is
there was a Foveon based Nikon DSLR? Sure, but there is no pressure
to do so when the stuff Nikon currently has is just as good. That
is why Sigma is doomed to be the only X3 player for some time. Fuji
has their own amazing Super CCD, Nikon now has LBCAST, and Canon
has their wonderful CMOS sensors. They are all supurb. What does
Foveon bring to the table. Nothing really at the current state of
things.
Not "nothing", but maybe "not enough". If Foveon can get into a large Asian fab, it should be able to beat the competition in price. That either means bigger sensors for the same money, or the same size sensors, cheaper.
Not going to tempt Nikon, Canon, or Fuji to give up their homegrown technology, but it sure might tempt Pentax, Minolta, or Oly into buying Foveon sensors.
But I don't think, with Nat Semi as the only fab, they will get any big design wins.
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Ciao!
Joe
http://www.swissarmyfork.com